Black Friday is prime time for affiliates to promote deep discounts at major retailers. Below is a comprehensive list of 66 top stores offering unmissable Black Friday deals in 2025, along with highlights of their typical discounts and affiliate program perks (where available). Each retailer’s entry includes the kinds of deals expected and relevant affiliate information, with citations from recent sales previews.
Table of Contents
Amazon
Amazon’s Black Friday sales cover almost every category (electronics, home, clothing, etc.). In 2024, Amazon launched early deals on tech and apparel, with discounts up to 50% or more. Affiliates earn commissions on everything from Alexa devices to Echo speakers (though U.S. rates are lower, other markets see 4-8% off retail). Amazon often starts deals weeks early and extends promotions through Cyber Week, making it a must-watch for affiliates.
| Amazon Affiliate Program for Black Friday Sale | Commission Rate (Dynamic-CPC for CPC campaigns) |
| Amazon Netherlands | ₹0.14/click |
| Amazon Brazil | ₹0.14/click |
| Amazon Belgium | ₹0.14/click |
| Amazon Japan | ₹0.14/click |
| Amazon US | ₹0.69/click |
| Amazon India | 5.07% per sale |
| Amazon UK | ₹0.14/click |
| Amazon Poland | ₹0.14/click |
| Amazon Italy | ₹0.12/click |
| Amazon Spain | ₹0.12/click |
| Amazon Germany | ₹0.14/sale (Dynamic-CPS) |
| Amazon Sweden | ₹0.14/click |
| Amazon Canada | ₹0.14/click |
| Amazon Singapore | ₹0.14/click |
| Amazon Mexico | ₹0.14/click |
| Amazon France | ₹0.12/click |
Amazon’s holiday shopping portal is live now. Its “Holiday Shop” features early deals even before November. The Oct. 7-8 Prime Big Deal Days brought discounts on electronics and toys, and more deals continue in the Holiday Shop. Amazon’s main Black Friday event is on Nov. 28, 2025, but affiliates can already promote current lightning deals and the open Holiday Shop.
Walmart
Walmart traditionally starts its Black Friday promotions around mid-November with “Deals Day” events. Electronics, home goods, and toys often see steep cuts. For example, Walmart’s 2024 sale included big price drops on TVs and home appliances. Walmart’s affiliate program offers modest commissions (9.26%), but the volume of brand-name sales (Apple, Samsung, etc.) makes it a key partner for affiliates.
Walmart has announced its 2025 Black Friday events (Nov. 14-16 and Nov. 22-25) with up to 60% off major brands. As of late Oct, no official “early deals” have launched; the first sale starts Nov. 14 (Nov. 13, 7 pm ET (early access) for Walmart Plus members) with markdowns on toys and electronics (e.g. Barbie, Dyson, Beats). Affiliates can start building lists of Walmart’s upcoming doorbuster items for those dates.
Best Buy
Best Buy’s Black Friday is famous for early doorbusters and tech deals. In 2024, the sale ran through Thanksgiving weekend with up to 50% off laptops, smartphones, and gaming consoles. Affiliates can promote Best Buy’s deals on high-ticket items (4K TVs, appliances, etc.), and the Best Buy affiliate program typically offers 0.5-1% commission on qualifying sales. Highlighting Best Buy’s best deals can attract bargain-seeking tech shoppers.
Best Buy kicked off its holiday promotions on Halloween (Oct. 31) with “DoorBOOsters”: special tech deals that drop weekly. Its press release confirms Black Friday deals begin Nov. 20, 2025 (in stores and online), followed by Cyber Monday sales on Dec. 1. Affiliates should be prepared to promote upcoming discounts on TVs, laptops, gaming consoles, etc.
Target
Target’s Black Friday events include both early and late deals across toys, electronics, and fashion. In past years, Target offered up to 50% off home goods and apparel, plus daily “Deal of the Day” specials. The Target affiliate program pays around 1-8% (avg. ₹69.32/sale) depending on category, so affiliates benefit from high volumes of giftable items and exclusive Target Circle coupons. Target’s broad appeal and easy shipping options make it affiliate-friendly.
Target’s Black Friday (Nov. 28, 2025) will follow its weekly deals, and the retailer is already running major fall discounts. Currently Target is hosting a “Circle Week” sale (through Oct. 11) with heavy markdowns on appliances and home goods. Ninja air fryers, Cuisinart bread makers, and robot vacuums are on deep discount! Affiliates can promote these active Target fall sales (and encourage Circle membership) while waiting for Target’s Black Friday offerings in late Nov.
Sephora
Beauty lovers flock to Sephora for holiday deals on cosmetics and skincare. Black Friday sales often feature 20-30% off major brands, plus free gifts with purchase and deluxe sample bundles. Sephora’s affiliate commission can be around 5-8% of sales. Affiliates should watch for promotions from November through Cyber Week, as Sephora sometimes extends specials over several weeks. Highlighting popular gift sets and limited-edition sets can drive affiliate traffic.
| Sephora Affiliate Program | Commission Rate (Dynamic-CPC for CPC campaigns) |
| Sephora Denmark | ₹0.12/click |
| Sephora UK | 6% per sale |
| Sephora Philippines | 4.2% per sale |
| Sephora India | 5.25% per sale |
| Sephora Thailand | 4.5% per sale |
| Sephora Malaysia | 1.58% per sale |
| Sephora Poland | ₹5.96/click |
| Sephora Hong Kong | 4.2% per sale |
| Sephora Indonesia | 4.2% per sale |
| Sephora Germany | ₹0.12/click |
| Sephora Brazil | 6% per sale |
AliExpress
AliExpress (global marketplace) holds a massive late-November sale. Historically, AliExpress “Double 11” or Black Friday events ran November 19-30 with bargains on electronics, fashion, and home goods. Affiliates note that discounts can reach up to 80% off during this period. The AliExpress affiliate program (AliExpress Russia affiliate program) offers competitive commissions (6.75% | 4.12% for Brazil), and the sheer number of discounted items (from smartphones to apparel) makes it a deal powerhouse for global affiliates.
Lululemon
Lululemon is known for infrequent sales, but Black Friday sees rare markdowns up to ~50% on select activewear and accessories (the Align leggings have been 50% off). Affiliates can earn ~7% commission per sale (₹0.12/click Dynamic-CPC campaign), higher than many apparel brands, via the Lululemon affiliate program. Although inventory tends to sell out fast, promoting Lululemon gift guides or workout gear basics can pay off. Its focus on premium athleisure means high average order values, benefiting affiliate revenue.
Zara
The fashion retailer Zara usually offers large discounts on coats, jeans and footwear during Black Friday (often up to 50% off). According to Zara’s affiliate program info, affiliates earn about 4-8% commission per sale. Affiliates should highlight Zara’s on-trend outerwear and denim markdowns. Global availability and free shipping on orders over a threshold make Zara appealing to international shoppers during the sale.
Kohl’s
Kohl’s Black Friday is packed with electronics, clothing, and kitchen appliance deals. The retailer often advertises “50% off sitewide” and exclusive discounts on brands like Apple and Dyson. Kohl’s rewards program (Kohl’s Cash) adds extra incentives for shoppers. Although Kohl’s affiliate program commissions are relatively low (1.8%), affiliates can leverage Kohl’s stackable coupons and rebates. Promoting Kohl’s Black Friday deals alongside cashback offers can boost affiliate conversions.
Kohl’s 2025 “Cyber Deals” sale just happened: a 4-day event Oct. 6-9 with savings up to 50% off sitewide. They also offer a 25% off coupon and $10 Kohl’s Cash for every $50 spent. Hot items include winter apparel (sweaters from $19.99, coats up to 40% off), beauty products (Sephora Collection 75% off), and home goods (bedding 50% off). Affiliates can actively promote these fall deals and Kohl’s Cash incentives immediately, well before November.
Dyson
Dyson’s coveted air purifiers, vacuums and hair tools see some of their steepest discounts on Black Friday. In 2024, Dyson’s sale began November 29, with high discounts on products like Airwrap stylers and V-series vacuums. Affiliates in home and beauty niches should spotlight Dyson’s deals; the Dyson affiliate program (Dyson Canada | Dyson US) commission is modest (around 2-3%) but the high price tags mean good absolute earnings per sale. Bundles or gift-with-purchase offers also pop up, perfect for affiliate promotions.
Apple
Apple itself rarely discounts hardware, but authorized Apple resellers (Best Buy, Target) often run deals on iPhones, iPads and MacBooks. The official Black Friday date (Nov 29, 2024) featured Apple gift card promotions. Apple’s affiliate program (for digital content) is up to 9%, but physical products on Apple’s site don’t offer commission. However, the KRCS Apple Premium Reseller affiliate program offers 7.5% commission! Affiliates benefit more by highlighting Apple product deals available at retailers (e.g. $100 off AirPods). Mention upcoming Apple Watch or iPad bundles during Black Friday, as these drive substantial sales.
Apple typically only offers Black Friday deals on the day itself (Nov. 28, 2025) and usually in the form of gift card offers rather than price cuts. No October sale is scheduled, Apple’s site still shows standard pricing. According to reports, Apple’s 2025 Black Friday event will run Nov 28-Dec 1 with gift cards on select purchases. Affiliates can prepare by promoting Apple holiday gift card deals and highlighting any early holiday gift guides Apple publishes.
Home Depot
Home Depot’s Black Friday deals focus on tools, appliances, and holiday lighting. It usually runs a week-long sale around Thanksgiving. In 2024, deals on power tools, smart thermostats, and kitchen appliances went live Nov 27-Dec 3. Home Depot’s affiliate program is an aggressive EPC system, which historically translates to high commissions on big-ticket home items. Affiliates should push Home Depot’s heavy-hitters (gas grills, drills, etc.) to capture shoppers tackling home improvement gifts.
Home Depot’s official schedule shows a big Black Friday sale (Nov 22 to Dec 1, 2025) with up to 75% off appliances, tools, and decor. In late Oct, HD is holding a Halloween sale (Oct. 22-31) with 40-50% off seasonal decor. Additionally, early-BF tool deals have begun: Home Depot has a Dewalt promo where a 2-battery $299 kit comes with two free tools. Affiliates can push these ongoing offers now (free tool bundles, appliance/bath discounts up to ~40%) ahead of the Nov. 5 kickoff for the main Black Friday event.
Old Navy
Old Navy (Gap Inc.) typically slashes prices on holiday apparel and accessories. Black Friday often brings 40-50% off jeans, sweaters and children’s clothing. The value of brand name recognition and volume sales is the draw for affiliates. Old Navy’s affiliate program offers up to 6% commission (shared with Gap and Banana Republic). Affiliates can promote Old Navy’s family deals (e.g. “buy more, save more”) and emphasize affordably-priced gift ideas (coats for $50, sleep sets, etc.).
Wayfair
Wayfair’s Black Friday sale turns into a multi-week event, with bargains on furniture and home decor. Customers can save hundreds on sofas, bed frames, and rugs (often 30-60% off) during Cyber Week. The Wayfair affiliate program is popular for home blogs, paying 5% commission on furniture and ₹2.9/click (Dynamic-CPC) overall. Affiliates should highlight best-selling categories like living room sets or outdoor furniture. Because of free shipping thresholds, small home accents and seasonal decor also see discounts and drive affiliate clicks.
Wayfair’s big fall sale, “Way Day”, is already live Oct. 26-29, 2025. The retailer promises Black Friday-level discounts (up to 80% off) during this event. Current examples include home goods at huge markdowns (e.g. Bedsure bedding 71% off, area rugs 65% off). Affiliates can immediately drive traffic to Wayfair’s Way Day deals page (focused on furniture, decor, appliances) since the sale is active now.
Nike
Nike’s Black Friday deals extend across apparel, shoes and gear. Expect doorbuster pricing on Air Max and running shoes, plus ~50% off select apparel. The Nike affiliate program typically offers around 5% commission. Affiliates should feature limited-edition sneaker drops or clearance racks. Since Nike releases exclusive holiday styles, previewing any early leaks can help affiliates capture eager fans. Multi-buy promotions (e.g. buy 2 sweats, get 20% off) are also common.
JCPenney
JCPenney has a broad Black Friday lineup of appliances, jewelry, and home items. Past sales included 50% off TVs and small appliances. It often combines doorbuster prices with its own rewards (points and coupons). JCPenney’s affiliate program pays small commissions (~2%), but affiliates can profit from advertised “up to 70% off” deals on toys or apparel. Promoting JCPenney’s store deals on washers, KitchenAid mixers or mattress sets can appeal to budget shoppers.
JCPenney usually runs holiday sale events in early Nov. Currently JCPenney offers daily deals and clearance (e.g. kitchen appliances, home textiles) but no announced early Black Friday event. Affiliates might monitor JCPenney’s promotions like their “12 Days of Deals” or upcoming Cyber Week sitewide coupons. Black Friday deals are expected in late Nov.
Lowe’s
Lowe’s Black Friday mirrors Home Depot’s, with discounts on power tools, generators, and winter gear. Affiliates should note Lowe’s deals on yard equipment and festive lighting. Lowe’s uses a dynamic EPC affiliate model (like Home Depot), which historically yields high commissions per sale because of big-ticket items. In 2024, Lowe’s offered “doorbuster” deals on lawn mowers and kitchen gadgets. Affiliates can capitalize by promoting Lowe’s tool kits, especially if there are bundle deals (e.g. free tool with drill purchase).
Lowe’s is running an “Early Black Friday” event from Oct. 30 through Nov. 26. This includes BOGO offers on Craftsman, DEWALT and Kobalt tools (Buy 1, Get up to 3 free) and major discounts on appliances (LG, GE, Samsung). On Thanksgiving (Nov. 27) it launches 1-day online deals, then stores open Nov. 28 for doorbusters and in-store savings. Affiliates should immediately promote these extended tool and appliance promotions (e.g. free power tools with kit purchase) as well as the upcoming Thanksgiving-to-CyberMonday schedule.
Verizon
Verizon’s holiday promotions center on wireless service and devices. Black Friday bundles often include free smartphones (with trade-in) or gift cards up to $300 with a new line. Affiliates focused on telecom should highlight Verizon’s device deals and bundle offers (e.g. free tablets, prepaid Mastercards). While Verizon doesn’t have a traditional affiliate program for device sales, affiliates can partner with carrier comparison sites. Citing Verizon’s gift-card incentive can attract gadget-hunting subscribers.
Cabela’s (Bass Pro)
Cabela’s (and its parent Bass Pro Shops) targets outdoor enthusiasts. Black Friday deals typically feature big discounts on hunting rifles, fishing gear and apparel. Affiliates in the outdoors niche should watch for “flash sales” and bundled camping gear. The Cabela affiliate program’s specific commission rates aren’t widely advertised which disappoints a bit. Promoting deals like “40% off name-brand camping equipment” or “BOGO boots” can drive affiliate clicks for this retailer.
Macy’s
Macy’s is famous for doorbusters on kitchenware and fashion. In 2024, Macy’s offered up to 80% off jewelry and 60% off luggage during Black Friday. The Macy’s affiliate program typically pays 2-4% commission. Affiliates should feature Macy’s shareable offers (e.g. tiered discounts on coats, buy-one-get-one on select items). Macy’s also bundles deals like free gifts with fragrance purchases. Its combination of big discounts and an audience looking for gift ideas makes it critical for fashion/lifestyle affiliates.
Macy’s has not launched any major October sale, focusing instead on holiday promotions. Its marketing suggests Black Friday events will begin mid-November (“Parade of Deals” Nov. 11-28, “Black Friday Starts Now” Nov. 14-23) with steep discounts (e.g. 50-70% off apparel and travel items). Affiliates should stay tuned for Macy’s Friends & Family coupon codes and the official Black Friday ad expected in early Nov, but in October they can promote Macy’s Star Rewards sign-ups and normal clearance deals.
Crocs
Crocs’ fan-favorite footwear often sees up to 50% off in Black Friday sales. In 2024, Crocs ran a “Friends & Family” style event with 30% off, plus additional Markdown Madness deals. The Crocs affiliate program commission can be around 5%. Affiliates targeting casual or kids’ apparel can highlight Crocs’ bulk deals (“buy 2 pairs, get a 3rd free”) and emphasize popular styles (Classic Clogs, Jibbitz charms). Crocs’ broad age appeal (kids through adults) makes it lucrative when included in gift guides.
Ulta
Ulta Beauty’s Black Friday events are similar to Sephora’s: sitewide discounts (often up to 50% off) on cosmetics, skincare, and tools. It also bundles free gifts with prestige brand purchases. Affiliates enjoy promoting Ulta’s wide brand mix (from drugstore to high-end) and major coupons. Ulta’s affiliate commission is around 3-4%. Shopping events like BOGO 50% or gift-set bundles can be key headlines. Specifically, Ulta’s “Mix & Match” holiday collections often appear around Black Friday.
Ulta Beauty kicked off an Early Black Friday sale on October 26, 2025. Weekly deals are live now offering up to 40% off top beauty brands across makeup, skincare, haircare and more. Current promotions (through Nov 1) include 30% off select K-beauty brands and 25% off Clinique eye-care products.
In the weeks ahead Ulta will roll out additional deals. For example, 40% off Morphe brushes and 40% off Milani lip oils (as shown on their site). Future weekly deals include up to 40% off styling tools, fragrances, and gift sets. Affiliates should promote these time-limited offers by linking to Ulta’s Early Black Friday sale pages and brand collection pages. Using Ulta’s affiliate program, partners earn their standard commission rate on any qualifying beauty or skincare purchases made through their links.
Samsung
Samsung runs one of the biggest Black Friday sales for electronics. Its 2024 sale included up to $300 off flagship phones (Galaxy Z Flip/Fold6, S24 Ultra) and up to $1,100 off OLED TVs. Home appliances (refrigerators, washers) also saw deep cuts. The Samsung affiliate program (in markets like India/US) pays around 3.15%. Affiliates should promote the headline grabbers (bundle deals on phones + trade-ins, or “buy a QLED TV get a free soundbar”). The wide range of Samsung products means affiliates in tech, home, and mobile can all find deals to advertise.
Samsung’s official site indicates its Black Friday sale runs Nov 6 to Dec 1, 2025. No special pre-Black Friday event is live yet, but affiliates can tell shoppers to expect major appliance and phone discounts in that window (Samsung phones and TVs will be included). It’s best to watch Samsung’s site and email alerts for the exact launch of sale prices in early November.
Lego
Lego Black Friday deals mean big savings for toy affiliates. In 2024, select Lego sets were 20-40% off, and the company even gave away a free Winter Market Stall set with $170 purchase. Major retailers like Amazon and Walmart participate in Lego discounts. Lego’s affiliate program offers ~4.5% commission. Affiliates covering toys or family gifts should spotlight limited-time set bundles and Star Wars or Holiday-themed kits, which sell out quickly.
| Lego Affiliate Program | Commission Rate |
| Lego Australia | 3.75% |
| Lego Osaka | 1.5% |
| Lego Germany | Dynamic-CPC |
| Lego UK | 2.85% |
Victoria’s Secret
The lingerie and beauty retailer Victoria’s Secret typically offers sitewide Black Friday discounts around 40% off. Past sales included free gift bags with purchases over a threshold. The affiliate (Victoria’s Secret UK: 6% | Victoria’s Secret India: 3%) commission rate is high (~7.2%), reflecting the brand’s popularity. Affiliates should push the deal-heavy offers on bras, PINK apparel, and fragrances, as well as emphasize “cyber-only” coupons (the deals often extend online through Cyber Monday).
Vans
Vans’ footwear and streetwear go on sale starting late November. In 2024, Vans promised around 30% off sitewide, with some items (shoes, apparel) marked down and others available for as low as $10. Affiliates note that major retailers (Macy’s, Footlocker) also run Vans deals. Vans’ affiliate program (in some regions) pays up to 7.2%. Key promotions include skate shoes, backpacks, and hoodies. Free shipping thresholds during the sale further entice shoppers to complete orders.
Currys
UK electronics retailer Currys (formerly Currys PC World/Dixons) holds extensive Black Friday sales. Appliances had up to £700 off (e.g. LG washers, Dyson vacuums), and laptops/TVs at their lowest prices of the year. Currys’ massive list of deals means affiliates in Europe should watch for televised ads and online drops. Currys also ties into the “Black Friday weekend” concept, so deals often appear in early December too. Highlighting “up to £700 off” big appliances and gaming bundles will attract bargain hunters. The Currys affiliate program offers Dynamic-CPC commissions.
Ugg
Ugg’s iconic boots and slippers are common Black Friday targets. Discounts typically range 25-50% off select styles. Although Ugg’s own site offers limited deals, retailers like Amazon, Nordstrom and Zappos often deeply discount Ugg footwear during the sale. The Ugg affiliate program (under parent brand Deckers) offers a modest commission but on relatively high-priced items. Affiliates focusing on winter wardrobe should feature classics like the Classic Short Boot or Scuffette slippers with their markdowns.
Hoka
Hoka One One athletic shoes see substantial holiday discounts. Black Friday often brings 30-50% off running shoes and hiking boots. The Hoka affiliate program (Hoka One One affiliate program) typically pays 5-7%. Affiliates in fitness and outdoors can leverage Hoka’s popularity by highlighting the steepest discounts on high-cushion models. Unlike Nike, Hoka sales may be harder to find so promoting inventory from multiple sports retailers (REI, Backcountry) can capture those deals.
Hollister
A youth-oriented brand from Abercrombie & Fitch, Hollister does big Black Friday markdowns (often 50% off everything). The retailer uses tiered discounts (e.g. 25%→40%→50% as Black Friday approaches). Affiliates should point out sitewide sale codes and emphasize bargains on jackets and jeans. The Hollister affiliate program merges with Abercrombie’s (~4% commission) and often features free shipping thresholds. Holiday bundles (matching family pajamas, etc.) can be a hook for Hollister.
Bath & Body Works
This personal care retailer’s Black Friday sale is a multi-day event with popular “Buy 3, Get 3 Free” deals on candles and lotions. In 2024, it kicked off Nov 25 with free VIP tote bags filled with $100 value when buying two holiday products. Affiliates in beauty or gifting should advertise these doorbuster promotions. The Bath & Body Works affiliate program pays around 5%. Promoting Bath & Body Works is lucrative when bundled (e.g. multiple candles for one price) and timed just before Christmas.
Ikea
Ikea’s Black Friday (and its Black Week) usually offers 20-50% off select furniture and home textiles. Past promotions included “25% off in-store” on everything for IKEA Family members, plus specific item flash deals. Affiliates should highlight major buys like storage solutions and rugs, as well as small decorations. The Ikea affiliate program commission is roughly 4-6%. Because Ikea deals tend to end quickly or vary by country, timely tips (via Ikea Family membership) are key.
Zalando
Europe’s online fashion giant, Zalando, runs a huge Black Friday sale with discounts up to 70% on clothing, shoes, and accessories (as promoted on its site). Affiliates in fashion and lifestyle should note the vast brand selection (Adidas, Mango, etc.) and ease of shopping (free returns, rapid shipping). Although Zalando doesn’t publicize affiliate rates widely, networks report about 5% commission in the Zalando affiliate program. Emphasizing “up to 70% off” lets affiliates attract shoppers looking for big style deals, from sneakers to winter coats.
Costco
Wholesale club Costco’s Black Friday deals often start online at 12:01am Thanksgiving. In 2024, Costco released early Cyber Week promotions on appliances, electronics, and gift sets. Affiliates (especially those targeting higher-income shoppers) should promote Costco’s limited-quantity “Insider Picks” (TVs, gaming bundles) and free gifts (e.g. standing mixers with purchase). Costco’s own site doesn’t have an affiliate program, but affiliates can earn by linking to warehouse membership deals or site discount codes.
Costco’s website confirms that Cyber Monday 2025 will feature deep discounts on its most popular gift items. The official Costco Cyber Monday page highlights deals “from electronics and appliances … to jewelry and more”, and the leaked Costco Cyber Monday flyer bears this out. In the flyer, fine jewelry is a marquee category: for instance, discounted diamond rings and 14K gold chain necklaces are prominently advertised (18kt gold pendants and diamond-studded bracelets at reduced prices). Home electronics and appliances are also on sale, think cordless vacuums (Dyson), coffee/espresso machines, and other kitchen gadgets. Finally, the flyer shows holiday food bundles (bulk hams, turkeys, seafood packs and gourmet food sets) marked down for seasonal stocking up.
Because Costco does not offer product‐level affiliate links, affiliates typically monetize by promoting Costco memberships or gift cards. Costco’s Affiliate program pays a flat commission per new member sign-up, roughly $3 for a Gold Star membership and $6 for an Executive membership. Affiliates can emphasize that members get exclusive access to these Cyber Monday bargains (and cash-back via the Costco Anywhere Visa). Alternatively, affiliates might direct shoppers to purchase Costco gift cards through third-party programs or encourage app downloads, any strategy that drives Costco membership or shopping traffic so they can earn those membership commissions.
New Balance
Athletic shoe brand New Balance typically offers up to 40% off on Black Friday (as hinted by the 2024 ad). Popular running shoes and casual sneakers are deeply discounted. The New Balance affiliate program (7.5%) can be tapped by sports and fashion affiliates. Promoting running shoe sets or holiday gift packs (shoe + apparel) can capture early shoppers. Unlike tiered codes, New Balance often directly slashes prices on its site for BF week.
Netflix
As a subscription service, Netflix itself doesn’t have “Black Friday deals” on streaming. However, affiliates can market Netflix by bundling gift cards or devices (Roku, PlayStation) that come with free Netflix months. For instance, Roku players or smart TVs might include a Netflix trial. Also, highlight any holiday pricing (though Netflix rarely cuts price). Mainly, affiliates can mention Netflix in the context of home entertainment bundles. Since there’s no standard Netflix affiliate program, promotion focuses on indirect deals (gift card sales, device bundles).
Argos
UK retailer Argos goes all-out on Black Friday. In 2024 it ran a live sale with deals like 50% off toys and up to £250 off Samsung/iPhone phones. Quick-links in its ad showed 50% off Christmas decor, £220 off gym equipment, and half-price Lego sets. The Argos affiliate program offers a commission (~2-4%). Affiliates should highlight Argos’s wide catalog deals, from cheap Chromebooks (£119+) to LEGO at half-price. The “in-stock now” format means fast-moving doorbusters, so timely posts can snag affiliate sales.
Academy (Sports + Outdoors)
The Academy’s Black Friday covers hunting, fitness and outdoor gear. The 2025 sale included deals on gun safes, grills, and athletic treadmills. Early November featured progressive discounts (e.g. buy 3 get 15% off). The affiliate program pays commission per sale. Affiliates should focus on high-demand categories: outdoor cooking gear, sports equipment, and holiday gift guides (fishing rods for anglers, boots for hunters). Academy’s longtime customers expect up to 40% off big-ticket outdoor items.
Boots
UK pharmacy and beauty chain Boots holds Black Friday promotions like multibuy deals and freebies. Typical deals include BOGO on fragrances and cosmetics, and discounts on skincare sets. Boots’s affiliate program pays 0.86%. Affiliates can highlight its exclusive “Boots No7” skincare offers or “buy 1 get 1 free” deals on toiletries. Since Boots also sells toys and gifts, multi-category gift guides (beauty stockings, wellness gifts) leverage its deals.
Jumia
Africa’s leading e-commerce site, Jumia, holds continent-wide “Black Friday” events with huge price cuts. For example, Jumia Nigeria and others often have 70-80% off electronics and 50% off fashion. Affiliates focusing on African markets should track Jumia’s campaigns like the yearly “Black Friday Sale”. The Jumia affiliate program is strong, paying ~5-15%. Key strategy: promote flash deals on smartphones or TVs, which are extremely popular on Jumia’s Black Friday (often called “Black November”).
Notino
The European beauty retailer Notino runs an expansive Black Friday sale with discounts on cosmetics and fragrance. Affiliates note Notino’s presence in 28 countries with 83,000 products. Deals often include 20-50% off popular brands (L’Oréal, Estée Lauder, etc.). The Notino affiliate program (Notino Switzerland | Notino Netherlands) pays around 6-10% via Dynamic-CPC campaigns. Because Notino ships globally, affiliates should market it to a broad audience for bargains on premium beauty. Tips like “get luxury perfume 50% off at Notino” can yield clicks, supported by Notino’s multi-country reach.
Uniqlo
Uniqlo’s Black Friday sale features heavy discounts on its core basics. In 2024, many items were 50% or more off (down jackets, knitwear, trousers). Notably, down parkas dropped from £79.90 to £29.90. The Uniqlo affiliate program commission is 3% (Uniqlo Singapore: 2.10% | Uniqlo Malaysia). Affiliates should highlight Uniqlo’s standout deals (e.g. ultra-light down coats at a steal). Because stock sells out, emphasizing sizes/colors left in popular items can prompt quick purchases. Uniqlo’s minimalistic style appeals to a wide audience for affordable holiday wardrobes.
Tractor Supply Company (TSC)
TSC’s Black Friday offers value on agricultural and rural gear. Its 2024 sale page teased deals on pet supplies, boots, and poultry gifts. Though no specific discounts are listed, affiliates should expect up to 40% off workwear and farm equipment. The affiliate program is ~5%. Targeting pet owners (pet supply deals) and DIYers (generators, tools) can be effective. TSC’s breadth makes it a “one-stop” affiliate promotion for farm/ranch-style gift-giving.
Tractor Supply has quietly launched its Cyber Week (pre-Black Friday) deals on its website. Its “Black Friday Sales Now” page advertises early savings on core categories like toys, outdoor gear, and pet supplies. Specific sale categories include farm and ranch tools, lawn & garden equipment, outdoor power products, pet food and accessories, and home/outdoor décor, all marked down for early holiday shoppers. Affiliates can highlight these categories by linking into TSC’s sale pages or gift guides via the Tractor Supply affiliate program to earn commissions on purchases.
H&M
H&M usually marks down its fashion basics by 30-50% for Black Friday. Common deals include winter coats for £20 or 30% off homeware. Affiliates can mention H&M’s codes (often sitewide percentage-off) and fast shipping options. The H&M affiliate program commission is about 4%. Promoting family-friendly deals (kids’ jackets, holiday sweaters) and highlighting the brand’s “cheap chic” value can attract cost-conscious shoppers.
Garmin
Garmin’s Black Friday sale offers major cuts on fitness watches and GPS devices. In late 2024, top Garmin models (Forerunner, Venu, Instinct) reached lowest-ever prices (25-42% off). For example, Walmart had >50% off some watches. The affiliate commission for Garmin is typically 7-8%. Affiliates should feature Garmin’s best sellers, especially since Garmin’s customer base loves tech specs. Deals on wearables (running watches, dash cams) are hot-ticket gifts.
Mango
Mango’s Black Friday sale in 2024 featured up to 50% off over 1,000 items. Spring coats, leather boots and office-ready attire were deeply discounted. Affiliates in fashion should promote Mango’s boho chic outerwear and knitwear deals. Mango’s affiliate program pays ~7%. Emphasize key pieces like wool coats (39-60% off in one sample deal), and remind shoppers the sale continues through Cyber Monday. Mango’s styling (for work or holiday parties) appeals to women seeking premium high-street deals.
Xbox
Microsoft’s Xbox hardware and Game Pass see enticing Black Friday offers. In 2024, the Xbox Series S console was £50 off in US/UK, and Xbox Game Pass subscriptions had 10% off with code “BLACKFRIDAY”. Affiliates in gaming niches should advertise these markdowns and the Game Pass discount. Although Microsoft’s affiliate program for consoles is through retailers, the Xbox brand is strong. Links to discounted game bundles or console-package deals (often at Amazon or Best Buy) can capture gift-buyers.
Kmart
Kmart runs a major holiday sale (often in-store doorbusters). It’s known for cheap home goods and toys. The Kmart affiliate program highlights “deals on home electronics, apparel and more”, emphasizing their status as a discount retailer. Affiliates can leverage this by promoting Kmart’s Black Friday outlet (or “Wayday”) discounts on items like KitchenAid mixers or kids’ bicycles. Although Kmart’s online presence is smaller now, strong local in-store deals (limited-time TV deals, etc.) can be promoted via e-coupons or the Kmart site.
Decathlon
The sports superstore Decathlon often runs an app-exclusive Black Friday. In 2024, buying 4+ items via the app gave 20% off. Affiliates should highlight this tiered discount for cross-sport shoppers (e.g. gym equipment + apparel in one cart). Known for affordable gear, Decathlon’s BF promotions include steep cuts on brands like Domyos and Quechua. The Decathlon affiliate program commission is about 5% (Decathlon Spain | Decathlon Germany | Decathlon Singapore: 4.72%) . Featuring big savings on bikes, fitness trackers or camping tents can engage active consumers.
Pandora
Pandora Jewelry’s Black Friday typically includes tiered discounts (e.g. 15-25% off depending on spend) and free charms with purchase. The brand’s charms and bracelet sets are popular gifts. Affiliates promoting jewelry and gifts should emphasize “up to 30% off” or “buy 1 get 1 free charm” deals. The Pandora affiliate program pays ~5% (Dynamic-CPC campaign). Because Pandora pieces are high margin, even modest percentage discounts make appealing gift bundles (e.g. bracelet + charm) that affiliates can feature.
Thermomix
The high-end kitchen appliance Thermomix almost never discounts its core unit, even on Black Friday. Instead, they might offer accessory bundles or gift promotions (extra accessories or recipe chips with purchase). Affiliates should note that while you won’t see 20% off the Thermomix itself, you can find deals on bundles from third-party sellers or even free cooking classes with purchase. Marketing Thermomix to affiliates means selling it as a premium gift (often as a payment plan), rather than a percent-off deal.
Birkenstock
Classic Birkenstock sandals and clogs often go on sale (25-50% off) during Black Friday. In 2024, Crocs’ parent company Deckers ran sitewide sales on Birkenstock, plus BOGO coupons. Affiliates in footwear can highlight styles like Arizona or Boston with large discounts. The Birkenstock affiliate commission is around 5%. Seasonal interest (cooler months) means promoting cozy shearling-lined or leather pairs can drive year-end sales.
Stradivarius
A fast-fashion brand by Inditex (Zara’s group), Stradivarius typically offers around 50% off for Black Friday. Affiliates should note Stradivarius deals on trend-driven outfits and accessories. Stradivarius affiliate program’s commission rates are similar to Zara (4-8%). Since Stradivarius targets young shoppers, marketing its edgy jeans and partywear as “half-price” can resonate. Shipping is free over a low threshold, making it easy for global affiliates to recommend.
Bershka
Another Inditex fast-fashion label, Bershka’s Black Friday deals usually top out at 50% off sitewide. Affiliates can pair Bershka with Stradivarius and Zara promotions. Bershka sells mainly trendy women’s and men’s clothing, and the Bershka affiliate commission is around 4%. Notable deals include discounted denim and seasonal outerwear. Emphasize Bershka’s youthful street style and its coupons for students to draw affiliate clicks.
Dollar General
Dollar General’s Black Friday ad is filled with ultra-low prices: $1 stocking stuffers, $1 gift wrap, and basics like plates or blankets. Seasonal items (Christmas decor) were up to 50% off. Affiliates focusing on budget shoppers should list these rock-bottom deals, for example, $5 Toastmaster kitchen appliances or $10 artificial trees. There is no classic affiliate program for Dollar General, but linking to its digital coupons or flyer deals can yield affiliate revenue via cashback networks.
Carrefour
The global hypermarket Carrefour runs massive Black Friday sales on electronics, groceries and more. Deals often include TV bundles, smartphones, and kitchen sets at 30-70% off. The Carrefour affiliate program pays around 1-3%. Affiliates should note Carrefour’s “Black Friday Week” which stretches discounts across multiple days. Highlight Carrefour’s in-store and online offers together. For instance, multi-pack batteries for $10 or Samsung Galaxy deals, to capture diverse audiences.
Barnes & Noble
The bookstore chain offers significant Black Friday deals on books and toys. In past years, Barnes & Noble ran “up to 50% off” on select books and toys, plus B1G1 half off on educational games. Affiliates should feature best-selling books (often signed editions) and gift-worthy puzzles or board games from Barnes & Noble. Their affiliate program pays up to 7%. Emphasizing Barnes & Noble’s bundled deals (like free tote bags with purchase) can attract holiday shoppers looking for gift bundles.
Nordstrom
Nordstrom’s Black Friday sale typically runs mid to late November. As of Oct 2025, Nordstrom has early fall sale events (e.g. Friends & Family sales, clearance) but no specific “Early Black Friday” launch. Affiliates (Nordstrom affiliate program: 0.6% commission) can highlight Nordstrom’s ongoing Anniversary clearance and beauty deals now, and plan to push Nordstrom’s sitewide sale and gift with purchase promotions when announced closer to Nov. (No official start date has been released yet.)
Etsy
Etsy is a marketplace rather than a traditional retailer, so it doesn’t run a single “Early Black Friday” sale. Instead, deals come from individual sellers (many use coupons or site-wide sales). As of Oct 2025 there’s no official Etsy-wide Black Friday event announced. Affiliates should monitor Etsy’s Black Friday and Cyber Week category pages and encourage shoppers to watch for seller coupons (often available in late Nov). The Etsy affiliate program is a Dynamic-CPC based one.
Dell
Dell’s website is promoting Black Friday deals on laptops, desktops and monitors, but rather than a limited-time event it maintains current discounts via “Dell Deals” year-round. The site even invites visitors with “Don’t want to wait? Shop Dell Deals today”. The FAQ confirms Dell will have exclusive Black Friday discounts on all categories during late Nov. Affiliates can promote Dell’s existing deals now (particularly on popular laptops/monitors) and prepare to highlight any new limited-time offers when Black Friday approaches. The Dell affiliate program (Dell US affiliate) gives 7.5% commission per sale.
HP
HP’s online store proclaims that its Black Friday Sale kicks off on November 2, 2025. Until then, HP is offering its usual promotions on laptops and printers, but no special October event. Affiliates can promote the message to shop early at HP (per the site header) but should really focus on signing customers up for HP email alerts. Key Black Friday deals will start Nov 2 on PCs, gaming systems, printers, etc. Here’s the HP affiliate program.
Lenovo
Lenovo’s Black Friday deals page is active, highlighting big discounts on laptops, desktops, and gaming PCs. It appears to already be offering “jaw-dropping savings” (e.g. ThinkPad, IdeaPad, Legion laptops) on site. No separate early/late timeline is given as the sale is presented as ongoing now. Affiliates can immediately link to Lenovo’s deals page to push current discounts (e.g. up to 80% off select models, per promotions) and gear up for any refreshes in mid-November. The Lenovo India affiliate program offers 2.85% commission.
ASUS
ASUS’s Black Friday section is live, featuring a general “Shop the Best Black Friday Laptop Deals” page with categories (laptops, gaming gear, components). However, it does not list any price cuts yet. No specific early sale dates are mentioned. Affiliates should encourage visitors to sign up for ASUS newsletters (per site) and check back for daily doorbuster offers in late November. The ASUS Singapore affiliate program is at 4.2%.
MSI
MSI has not publicly announced early Black Friday sales. Its US store currently lists clearance deals on laptops, monitors and components, but no dedicated Black Friday page (the one for 2024 is not updated). Affiliates (MSI affiliate program) should monitor MSI’s site and major retailers (Amazon/Newegg) for limited-time discounts on gaming laptops and hardware as November approaches.
Microsoft Store
Microsoft’s Black Friday 2025 sale is scheduled Nov. 20-29. The store offers extended price protection on purchases from Oct 1-Dec 2. No active early-BF discounts are currently posted on the Microsoft Store site. Affiliates (Microsoft affiliate program) can prepare by highlighting early Xbox bundle deals or Surface accessories, but the main Windows PCs and consoles deals will drop once the sale officially starts Nov. 20.
John Lewis (UK)
John Lewis is predicted to kick off its Black Friday sale Oct. 31 (a month before the Nov. 28 holiday). Currently there are no special promotions, but affiliates should encourage UK readers to get ready (e.g. create wishlists) since John Lewis often matches Currys’ pricing. The retailer will discount a wide range of goods (home, tech, beauty) during this month-long sale.
Conclusion
Overall, Best Buy and Lowe’s had early events (DoorBOOsters on Oct 31, “Early Black Friday” tool deals Oct 30-Nov 26), while others like Nordstrom, Sephora, and Ulta have yet to announce specific October sales (affiliates should watch for seasonal promotions). Global retailers (e.g. Australia’s Kmart, India’s Flipkart, etc.) generally follow local calendars. In every case, affiliates should highlight any live fall promotions (like Target’s Circle Week or Kohl’s Cyber Deals) and note confirmed sale start dates (e.g. Walmart Nov. 14, Microsoft Nov. 20) so publishers can drive traffic as events go live.
Each of these 66 retailers/brands has proven to offer attractive Black Friday discounts and affiliate opportunities. Affiliates should prepare in advance by joining affiliate programs, grabbing deal banners, and planning content, to make the most of the 2025 holiday rush. By focusing on the deals and programs noted above, affiliates can maximize earnings during the busiest shopping season.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
