- OnlineAllowed - Disallowed Media :
Text Link - AllowedSEM - Forbidden
Paid Activity - Forbidden
- Indirect SEM is allowed, using for example "Carrefour coupons"
- text links with offers of the day
- banners in different formats
- XML Feed
- e-mail Marketing
- Direct SEM is strictly forbidden, publisher's ad shouldn't lead to the homepage of the advertiser as if it was their own ad. It should lead to publisher's website first.
- Can't use brand keyword by itself "Carrefour"