Affiliate marketing has become a lucrative source of passive income for YouTubers, especially the smaller ones and beginners. By choosing the right affiliate marketing platform and promoting the right products and services, content creators can earn substantial commissions while providing value to their audience. If you’re looking to monetize your YouTube channel in 2025, here are the top 10 affiliate marketing programs you should consider based on your niche/s:
Udemy
Udemy, a leading online learning platform with over 2,10,000 courses and 62M+ students worldwide, offers its Udemy affiliate program where YouTubers can earn commissions by promoting online courses. With thousands of courses available in various niches, you can find content that aligns with your audience’s interests.
The platform also provides promotional materials, discount offers, and an easy-to-use affiliate dashboard to track your earnings and performance.
| Commission Rate | 11.25% |
| Commission Model | CPS (cost per sale) |
| EPC (earnings per click) | ₹0.05 (1 week) | ₹0.11 (3 months) |
| Cookie | 30 days |
| Countries | Worldwide |
| Tracking | Offline (48 hrs) |
| Niche | Learning/Education |
Pros
- Most are video courses so aligns well with YouTube affiliate marketing
- 1 month long cookie duration
- Deeplinking, social media promotions, and Incentivizing (deals, coupons, etc.) is allowed
- 94.05% Validation Rate
Cons
- Needs approval
- Doesn’t accept missing transactions, but since the validation rate is good, this should not be a concern.
Amazon
Amazon, the world’s largest online retailer with a presence in over 100 countries, offers many affiliate programs that are among the most popular and trusted options. YouTubers can earn commissions by sharing links to products available on Amazon. Given the vast product range, it’s easy to find relevant items to promote within your niche.
Amazon’s strong brand reputation and high conversion rates make it a reliable source of passive income for many types of content creators on YouTube.
| Commission Rate | Commission Model | EPC (3 Months) | Cookie | Validation Rate | |
| Amazon US Affiliate Program | ₹0.61 | CPC (Dynamic) | ₹0.8 | 24 hrs | 85.24% |
| Amazon UK Affiliate Program | ₹0.29 | CPC (Dynamic) | ₹0.39 | 30 mins | 95.25% |
| Amazon Poland Affiliate Program | ₹1.2 | CPC (Dynamic) | ₹2.13 | 30 mins | 97.54% |
| Amazon Italy Affiliate Program | ₹0.11 | CPC (Dynamic) | ₹0.16 | 30 mins | 98.68% |
| Amazon Germany Affiliate Program | ₹0.27 | CPC (Dynamic) | ₹0.36 | 30 mins | 96.78% |
| Amazon India Affiliate Program | 0.32% to 5.07% | CPS | ₹0.47 | 1 day | 78.03% |
| Amazon Spain Affiliate Program | ₹0.1 | CPC (Dynamic) | ₹0.15 | 30 mins | 97.46% |
| Amazon Sweden Affiliate Program | ₹0.12 | CPC (Dynamic) | ₹0.15 | 30 mins | 100% |
| Amazon France Affiliate Program | ₹0.51 | CPC (Dynamic) | ₹1.23 | 30 mins | 95.83% |
| Amazon Canada Affiliate Program | ₹0.12 | CPC (Dynamic) | ₹3.01 | 30 mins | 90.03% |
Pros
- Deals, Coupons, and Social Media promotions are allowed in the Amazon India Affiliate Program.
- High validation rates (except India)
- The Amazon Canada affiliate program has got a high 3 months EPC at around ₹3/click.
- Has products from almost all niches so most YouTubers can benefit.
Cons
- Missing transactions are not accepted
- No commission on microwaves, semi-automatic washing machines, audio accessories below ₹3000 MRP, Apple gadgets, select mobiles, and gold & silver coins in India
- Only text link and banners are allowed (except India)
AliExpress
AliExpress, a global e-commerce giant owned by Alibaba Group, offers a high-paying affiliate program that allows YouTubers to promote affordable products from various categories, including fashion, electronics, and home goods. This is ideal for YouTubers catering to a global audience.
The program offers commission rates of up to 50% on selected items, regular promotional campaigns, and an extensive tracking system to monitor referrals and conversions.
| Commission Rate | Commission Model | EPC (3 Months) | Cookie | Validation Rate | |
| AliExpress Russia Affiliate Program | 2.25% to 6.75% | CPS | ₹4.51 | 3 days | 54.89% |
| AliExpress Brazil Affiliate Program | 4.12% | CPS | ₹0.02 | 1 day | 52.9% |
| AliExpress Affiliate Program for All other Countries | 1.80% to 5.40% | CPS | ₹0.52 | 3 days | 56.3% |
Pros
- Deals, Coupons, and other Incentive promotions allowed (except Brazil)
- High commission in Russia
Cons
- Deeplinking not allowed (except Brazil) so YouTubers can’t promote products specifically
- No social media promotions
- Nearly half validation rates so you need to push double
Flipkart
Flipkart, India’s leading e-commerce platform with millions of active users, has an excellent affiliate program for YouTubers targeting Indian audiences. Affiliates earn commissions by directing traffic to Flipkart’s website & app and generating sales.
The program provides exclusive deals, seasonal promotions, and access to a broad range of categories, including electronics, fashion, and home appliances. With Flipkart’s growing dominance in the Indian market, this is a great option for content creators looking to tap into the South Asian audience.
| Commission Rate | 0.01% to 7.50% |
| Commission Model | CPS |
| EPC (earnings per click) | ₹0.21 (3 months) | ₹0.15 (1 week) |
| Cookie | 30 mins |
| Country | India |
| Tracking | Online |
| Niche | Online Shopping |
| Validation Rate | 79.13% |
Pros
- Many promotional activities can be done including the likes of deals, coupons, incentives, and social media. This can also create a hook for your video.
- Fast tracking (24 hrs)
Cons
- Only 30 mins to convert into a sale so CTA (call to action) should be impactful (better to create final impact in the videos itself).
- Limited Commission on some categories
- No commission on select categories/products
BlueHost
A globally recognized web hosting company that powers over 2 million websites offers the BlueHost Affiliate Program with competitive commissions. For tech and business-focused YouTubers, promoting BlueHost’s web services can be a great way to earn commissions.
This program provides one of the highest payouts in the industry, along with dedicated affiliate support, marketing resources, and a high-converting website that ensures successful referrals.
| Commission Rate | ₹46.31 to ₹89.06 |
| Commission Model | CPS |
| EPC (earnings per click) | ₹2.35 (3 months) | ₹12.19 (1 week) |
| Cookie | 7 days |
| Countries | Worldwide |
| Niche | Web Services |
| Validation Rate | 61.15% |
Pros
- Good commission rates
- Deeplinking available
- 100+ countries
Cons
- Affiliate marketing only via text links and banners
- Validation rate impacted due to loose ‘cancel & refund’ policy
- Many non-commissionable services
- No Recurring Commissions
Fiverr
Fiverr is a marketplace for freelancers with millions of users offering services like graphic design, video editing, and marketing. Thus, the Fiverr Affiliate Program is a must catch. YouTubers can earn commissions by referring new users to hire freelancers or even by promoting Fiverr’s courses and subscription plans here.
Fiverr’s high-demand services, attractive commission structure, and flexible payout options make it an excellent choice for YouTubers looking to monetize their audience effectively.
| Commission Rate | ₹920.46 to ₹9,204.64 |
| Commission Model | CPS |
| Cookie | 1 Day |
| Countries | Worldwide |
| Niche | Freelance Services |
| Validation Rate | 100% |
Pros
- High commission
- Deeplink
- All transactions get validated successfully
Cons
- Your video content niche should be relevantly relatable to Fiverr’s services else approval chances are tough.
- Only for new users
MakeMyTrip Hotels
MakeMyTrip is India’s leading online travel company with a massive user base. It has the MakeMyTrip Hotels Affiliate Program focused on domestic and International hotel bookings. Travel YouTubers can earn commissions on every successful reservation made through their referral links.
It provides access to a wide selection of hotels, competitive commission rates, and marketing support to help affiliates maximize their earnings. Additionally, MakeMyTrip frequently runs exclusive deals, making it easier to attract and convert potential customers.
| Commission Rate | Commission Model | EPC (3 Months) | Cookie | Validation Rate | |
| MakeMyTrip International Hotel Affiliate Program (Worldwide) | Flat ₹210 (new users) | CPS | ₹0.03 | 1 day | 78.26% |
| MakeMyTrip Hotels Affiliate Program (India) | ₹112.50 (domestic hotels) | ₹187.50 (International hotels) | CPS | ₹0.38 | 30 days | 92.71% |
Pros
- 1 month long cookie duration (India campaign)
- POP traffic allowed (except India)
- Deals, coupons, Incentives, and social media allowed for India campaign
- Missing transactions are accepted (India)
Cons
- No deeplink
- No commission on below ₹1000 sales
- Worldwide campaign is only for new MMT users
- Free cancellation policy in many Indian hotels impacts conversion rate
SkyScanner
SkyScanner is one of the most trusted travel comparison & booking websites with millions of monthly users. Its SkyScanner Affiliate Program allows travel YouTubers to earn by directing their audience to book flights and hotels. This program features competitive commission rates and a vast network of travel services.
Affiliates benefit from SkyScanner’s reputation for providing accurate price comparisons, making it an attractive option for audiences looking for the best travel deals.
| Commission Rate | Flat 35.62% on Hotel bookings |
| Commission Model | CPS |
| Cookie | 30 days |
| Countries | Brazil, Ireland, Finland, Hong Kong, Greece, Austria, Portugal, Mexico, Singapore, Saudi Arabia, New Zealand, India, Poland, Turkey, South Korea, Taiwan, Canada, Denmark, United Arab Emirates, Czech Republic, United States |
| Tracking | 5 mins |
| Niche | Travel |
Pros
- Superfast Tracking
- Deeplink
- Banner, Deals, Social Media (includes YouTube), Email (text) promotions allowed
- High validation rate (100% in India), thanks to month long cookie duration
Cons
- No commission on Flights and Car Hire Bookings
Shein
Shein, a globally recognized fashion retailer with a strong online presence in over 220 countries, offers the Shein Affiliate Program tailored for fashion and lifestyle YouTubers. With trendy and affordable fashion products, Shein provides good commissions on referred sales, making it an excellent choice for style influencers.
The program includes access to exclusive discount codes, seasonal promotions, and a dedicated affiliate support team to help maximize earnings.
| Commission Rate | Commission Model | EPC (3 Months) | Cookie | Validation Rate | Tracking | |
| Shein United Kingdom Affiliate Program | ₹0.12 | CPC (dynamic) | ₹0.17 | 30 mins | 100% | 3 days |
| Shein Affiliate Program (Thailand, Singapore, Vietnam, New Zealand, Philippines, United States, Australia,Malaysia) | 11.25% (new users) | 0.75% (existing users) | CPS | NA | 7 days | NA | 5 mins |
Pros
- Deeplinking available
- Deals and Coupons allowed (except UK program)
- Fashion connects well with Videos especially YouTube so conversion rate is high
Cons
- Only 30 mins to convert into a sale (UK)
- Misses worldwide acceptance
Finance (Credit Cards, Loans, Crypto, Investment, etc.)
For finance-focused YouTubers, promoting financial products such as credit cards, loans, crypto exchanges, and investment platforms can be highly profitable. Many financial institutions offer lucrative commissions for referrals, making this a high-paying niche.
Finance affiliate programs often provide in-depth educational materials, tracking dashboards, and exclusive deals for affiliates to attract potential customers and increase conversion rates. With the growing interest in personal finance and investment strategies, this niche presents substantial earning potential.
Below are some of the best Finance Affiliate Programs for YouTube affiliates:
| Finance Affiliate Program | Commission Model | Commission Rate | Country |
| AU Bank Credit Card | CPL | ₹1,500 | India |
| Airtel Payments Bank | CPI & CPA | ₹142.50 | India |
| American Express Credit Cards | CPL | ₹945 – ₹4,050 | India |
| Axis Bank Savings Account | CPL | ₹975 | India |
| Axis Bank Mutual Funds | CPL | ₹525 | India |
| Bad Credit Loans | CPS | 60.56% | United States of America |
| Bajaj EMI | CPL | ₹206.25 | India |
| Benzinga: Investment Research Software | CPS | 21.38% | United States of America |
| Borrowell Loans | CPS | 5.40% | Canada |
| CIMB Credit Cards | CPL | ₹165.20 | Malaysia |
| ETax | CPS | 26.25% | United States of America |
| Finbro Loans | CPL | ₹708.02 | Philippines |
| HDFC Bank Credit Cards | CPL | ₹1,267 – ₹2,700 | India |
| HDFC Bank Loans | CPL | ₹1,350 | India |
| Honest Credit Card | CPI & CPA | ₹295.01 | Indonesia |
| KTC Credit Card | CPL | ₹590.02 | Thailand |
| Kosmiczaym Loans | CPC (dynamic) | ₹0.12 | Russia |
| MoneyHero Travel Insurance | CPL | ₹27.91 | Hong Kong |
| Nexo Investment | CPS | ₹0.11 | Worldwide |
| Ringgit Plus Credit Card | CPL | ₹136.88 | Malaysia |
| UOB Credit Card | CPL | ₹295.01 | Thailand |
| Stable Money Fixed Deposit | CPI & CPA | ₹375 | India |
| SBI Credit Cards | CPL | ₹1,687 – ₹2,025 | India |
| MaxLife Insurance | CPL | 41.25% | India |
Therefore, choosing the right affiliate program depends on your niche and audience. Whether you create content about education, e-commerce, travel, tech, or finance, there’s an affiliate program that can help you monetize your YouTube channel effectively in 2025. Start integrating these programs into your content strategy and maximize your earning potential! Besides, you can also try YouTube Shopping Affiliate Marketing!
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
