If you’re a blogger, content creator, or website owner passionate about books, audiobooks, or eLearning content, affiliate marketing offers a golden opportunity to monetize your platform. Whether you’re recommending bestsellers, academic guides, or collectible editions, there’s a booming market of book buyers online, and several trusted affiliate programs in India to partner with.
We’ve compiled a list of the Top 10 Affiliate Programs in India (2025) for books, eBooks, and audiobooks. Each program offers its own perks, commission structure, and variety of products, so you can pick the ones that align best with yourb content and audience.
Amazon India: Books, eBooks, Audiobooks at 3.17% Commission
Amazon needs no introduction. With its vast selection of physical books, Kindle eBooks, and Audible audiobooks, it’s a go-to marketplace for Indian readers. As an affiliate, you can earn a commission on a wide variety of categories. Plus, its powerful brand trust increases your conversion rate effortlessly.
Campaign Details:
- Best For: Books, eBooks, Audiobooks, and Kindle Devices
- Commission Rate (CPS): 3.17% | upto 5.07% on other categories
- Cookie Duration: 24 hours
- Deeplink: Yes
- Tracking: 48 hours
- Validation Rate: 83.89%
- Affiliate Marketing options: Text links, banners, deals, coupons, social media
- 3 Months EPC: ₹0.63
Pros:
- Huge variety of books, eBooks & audiobooks.
- Trusted by millions of Indian shoppers.
- Easy-to-use affiliate dashboard.
- Regular deals and Prime-exclusive book sales.
- A 24-hour cookie period can convert impulse buyers.
Cons:
- Lower commission rate (upto 5% for books).
- 24-hour cookie is short compared to other platforms.
- High competition among affiliates.
👉 Join via Cuelinks: Amazon India Affiliate Program
Flipkart: Best for Regional & Academic Books
Flipkart continues to be one of India’s top eCommerce platforms, especially strong in Indian language books, school textbooks, and competitive exam prep materials. Its affiliate program is reliable and allows deep-linking to specific books, great for niche blog posts and recommendations.
Campaign Details:
- Best For: Regional and Academic Books
- Commission Rate (CPS): 0.75% | upto 4.5% on other categories
- Cookie Duration: 30 mins
- Deeplink: Yes
- Tracking: 24 hrs
- Validation Rate: 80.61%
- Affiliate Marketing options: Text links, banners, deals, coupons, social media, Cashback, Reward Points, Incentives, Charity, Native Ads, Email (text,HTML,custom)
- 3 Months EPC: ₹0.26
Pros:
- Wide selection of books in various languages.
- Strong brand presence in Tier 2 & Tier 3 cities.
- Regular Big Billion Day & festive book deals.
- Reliable order tracking system.
Cons:
- Commission on books is lower compared to electronics and fashion.
- Cookie duration is only half an hour.
- Flipkart focuses more on gadgets & fashion than books.
👉 Join via Cuelinks: Flipkart Affiliate Program
AbeBooks: 90 Days Cookie & 93% Validation Rate!
Owned by Amazon, AbeBooks is the ideal platform for promoting rare finds, used textbooks, and collectible editions. It’s loved by bibliophiles and students alike. If your blog focuses on literature, vintage books, or academic resources, this is a must-join.
Campaign Details:
- Best For: Rare, Used, and Out-of-Print Books
- Commission Rate (CPS): 3.15%
- Cookie: 90 days
- Deeplink: No
- Tracking: 5 mins
- Validation Rate: 93.52%
- Affiliate Marketing options: Text links, banners, coupons, text email, Cashback, Reward Points, Incentives, Charity.
- 3 Months EPC: ₹0.47
Pros:
- Specializes in rare, antique, and academic books.
- High-value collectors and niche book buyers.
- 3 months long cookie period.
- Global shipping including India.
Cons:
- Less relevant for casual or mainstream book readers in India.
- Limited regional language books.
- Niche audiences may reduce volume of sales.
👉 Join via Cuelinks: AbeBooks Affiliate Program
Chegg Affiliate Program: upto 63.75% Commission!
Chegg is a favorite among college students for renting textbooks and accessing study materials. The Chegg affiliate program offers high-value payouts for subscriptions and services like textbook rentals, tutoring, and homework help.
Campaign Details:
- Best For: Academic eBooks, Textbook Rentals, Study Help
- Commission Rate: 0.20-63.75%
- Cookie: 30 days
- Deeplink: Yes
- Tracking: 5 mins
- Validation Rate: 100%
- Affiliate Marketing options: Text links, banners.
- 3 Months EPC: ₹0.59
Pros:
- Popular for academic textbooks and study materials.
- Trusted among students in India for solving assignments.
- The subscription-based model earns recurring revenue.
Cons:
- Mostly academic; not suitable for fiction or general readers.
- Lesser popularity among non-student audiences.
- Some services like textbook rental are limited in India.
IberLibro Affiliate Program for International Books
IberLibro is the Spanish counterpart of AbeBooks, catering to a global audience. It’s ideal if your platform reaches bilingual readers or international book buyers looking for Spanish or rare titles.
Campaign Details:
- Best For: Spanish-Language & International Books
- Commission Rate: 3.75%
- Cookie Duration: 30 days
- Deeplink: Yes
- Tracking: 5 mins
- Validation Rate: 91.27%
- Affiliate Marketing options: Text links, banners, deals, coupons, social media, Cashback, Reward Points, Incentives, Charity, text emails.
- 3 Months EPC: ₹0.68
Pros:
- Great for rare and international books.
- Suitable for affiliates targeting multilingual or niche readers.
Cons:
- Language barrier (Spanish site) for Indian audience.
- Less relevance for mainstream Indian readers.
- Limited regional content.
👉 Join via Cuelinks: IberLibro Affiliate Program
AliExpress Affiliate Program (Books Category)
AliExpress offers a variety of English and translated books, especially in categories like children’s books, hobbies, self-help, and DIY. If you’re targeting a budget-conscious audience or deal-hunters, AliExpress can help you earn steady affiliate income.
Campaign Details:
- Best For: Low-Cost Educational & Hobby Books
- Commission Rate (CPS): 4.20% | 1.80-5.40% on other categories
- Cookie Duration: 3 days
- Deeplink: No
- Tracking: 5 mins
- Validation Rate: 48.39%
- Affiliate Marketing options: Text links, banners, deals, coupons, Cashback, Reward Points, Incentives, Charity, email (text & HTML)
- 3 Months EPC: ₹2.34
Pros:
- Offers book accessories (bookmarks, reading lamps, etc.).
- High commission rates on certain categories.
- High quarterly EPC
Cons:
- Not known for eBooks.
- Delivery times to India are long.
- Import duties/customs risk for Indian customers.
- Validation Rate needs improvement to increase conversion rate
👉 Join via Cuelinks: AliExpress Affiliate Program
Tata CLiQ: Best for Educational Books & Gifting Options
Tata CLiQ occasionally features books in its electronics and lifestyle categories, especially educational kits, coffee table books, and exam prep materials. A good option for lifestyle bloggers who occasionally write about books as gifts or productivity tools.
Campaign Details:
- Best For: Educational Books & Gifting Options
- Commission Rate: upto 3.75%
- Cookie: 7 days
- Deeplink: Yes
- Validation Rate: 71.15%
- Affiliate Marketing options: Text links, banners, deals, coupons, social media, Cashback, Reward Points, Incentives, Charity, native ads, text emails.
- 3 Months EPC: ₹0.24
Pros:
- Trusted Indian eCommerce platform.
- Sells books along with electronics and lifestyle products.
- Frequent discount campaigns.
Cons:
- Limited book collection compared to Amazon or Flipkart.
- Focuses more on fashion, gadgets than books.
- Cookie period and commission rates are not as attractive.
👉 Join via Cuelinks: Tata CLiQ Affiliate Program
Photobook Affiliate Program: Earn from Personalized Memory Books
If your blog covers parenting, weddings, or travel, Photobook’s affiliate program can help you earn from personalized memory books. It’s a unique niche that offers a good commission structure and appeals to a visual, emotion-driven audience.
Campaign Details:
- Best For: Personalized Photo Books & Gifts
- Commission Rate: 11.25% (new users) | 5.25% (existing users)
- Cookie: 30 days
- Deeplink: Yes
- Validation Rate: NA
- Affiliate Marketing options: Text links, banners, deals, coupons, social media, Cashback, Reward Points, Incentives, Charity, text emails.
- 3 Months EPC: NA
Pros:
- Niche offering of personalized photo books.
- Appeals to gifting & memory-keeping audience.
- High AOV (Average Order Value) for customized products.
- Good commission potential.
- Also Available in Hong Kong, Malaysia, Philippines, Malaysia, and Thailand
Cons:
- Not a traditional book/eBook platform.
- Seasonal demand (weddings, festivals, etc.).
- Longer delivery timelines for customized products.
👉 Join via Cuelinks: Photobook India Affiliate Program
ShopClues: High Discount Books but Low Commissions
ShopClues is known for offering heavily discounted products, including books. Though the catalog isn’t as extensive, it caters well to bargain-hunters and students seeking low-cost resources.
Campaign Details:
- Best For: Discounted Books, Budget Buys
- Commission Rate (CPS): 0.26% | 1.05-5.25% on others
- Cookie: 30 days
- Deeplink: Yes
- Validation Rate: 81.63%
- Affiliate Marketing options: Text links, banners, deals, coupons, social media, Cashback, Reward Points, Incentives, Charity, emails (text & custom), native ads, Facebook Ads.
- 3 Months EPC: NA
Pros:
- Offers affordable books and educational materials.
- Budget-friendly for Tier 2/3 city audiences.
- Regular discount offers.
- Missing transactions are accepted
Cons:
- Limited high-quality or latest book titles.
- Less trust compared to Amazon/Flipkart.
- Smaller selection in eBooks and audiobooks.
- Low commission rate
👉 Join via Cuelinks: ShopClues Affiliate Program
Shopsy Affiliate Program: Earn 6% Commission from Low-Cost Books
A Flipkart initiative, Shopsy is a mobile-focused app with great deals on books and learning materials. It’s an ideal affiliate choice for creators targeting Gen Z and regional language readers.
Campaign Details:
- Best For: Pocket-Friendly Book Recommendations
- Commission Rate (CPS): 6% (excludes All Mobiles, Emerging & Core Electronics, All Large Appliances)
- Cookie: 30 days
- Deeplink: No
- Tracking: 30 mins
- Validation Rate: 61.71%
- Affiliate Marketing options: Text links, banners, deals, coupons, Cashback, Reward Points, Incentives, Charity.
- 3 Months EPC: ₹0.58
Pros:
- Low-cost books targeting price-sensitive shoppers.
- Backed by Flipkart trust factor.
- Easy app-based affiliate sharing.
Cons:
- Limited premium or international books.
- More focus on general merchandise than books.
- Commission rates are lower than the primary Flipkart platform.
👉 Join via Cuelinks: Shopsy Affiliate Program
Books and learning content continue to drive strong affiliate revenue, especially in India, where online education and reading habits are booming. Therefore, whether you’re a book blogger, an education influencer, or someone with a lifestyle blog, these affiliate programs offer excellent ways to diversify your income in 2025. You can also join Education Affiliate Programs to broaden reach!
Pro Tip: Join multiple affiliate programs through a single dashboard at Cuelinks to manage, track, and optimize your campaigns with ease.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
