Looking to join the top fashion affiliate programs in India? Well, we have more than 35+ fashion affiliate programs list for you to choose from. Whether you are a beginner publisher with a brand new website or social media handle or an established blogger or social media influencer, you are sure to find a handful of lucrative affiliate programs to join – clothes, footwear, beauty, fashion accessories – we have got you covered!

Note: All the campaigns mentioned below are completely free fashion affiliate programs to join via Cuelinks. Additionally, all the affiliate commission rates mentioned are through Cuelinks and may vary from time to time.
What makes Cuelinks #1 Affiliate Platform in India?
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List of Top Fashion Affiliate Programs in India
- Myntra Affiliate Program
- Amazon Affiliate Program
- Ajio Fashion Affiliate Program
- Nykaa Affiliate Program
- Adidas Sports Footwear & Clothing Affiliate Program
- Allen Solly Affiliate Program
- Urbanic Affiliate Program
- Tata Cliq Affiliate Program
- Shoppers Stop Affiliate Program
- Nykaa Beauty Affiliate Program
- H&M Affiliate Program India
- Nike Affiliate Program India
- Puma Affiliate Program
- Skechers Affiliate Program India
- FirstCry Kids Fashion Affiliate Program
- Biba Affiliate Program
- Giva Affiliate Program
- Fab India Affiliate Program
- Pantaloons Fashion Affiliate Program
Let’s dive into the details of each campaign:
Myntra Affiliate Program in India

Deserving of the number #1 spot on our list of best fashion affiliate programs in India, Myntra is a top fashion retailer with 15 million+ active users per month. If you are looking to join the best fashion affiliate website, Myntra should be your number one choice for its high payout, high popularity among consumers and easy joining with Cuelinks.
Company founded in | 2007 |
Categories | Men’s fashion, women’s fashion, kids fashion, western wear, Indian ethnic wear, casual, office wear |
Cookie Duration | 1 day |
Payout Details | 7.50% to 3.75% |
Joining | Join Myntra Affiliate Program |
Amazon Affiliate Program in India

Amazon India might not be the number one choice for the fashion affiliate program (that spot is already taken by Myntra) but it still is a lucrative program to enrol in. As per stats from Statista, Amazon India outnumbered all other Indian marketplaces by 295 million in 2023. So without a doubt, if you are a fashion blogger or influencer looking to promote a lucrative fashion affiliate program, consider Joining the Amazon India partner program.
Company founded in | 1994 |
Categories | Men’s fashion, Women’s fashion, Kids fashion, Clothing, Footwear, Accessories, Luggage |
Cookie Duration | 1-day |
Payout Details | 5.07% to 6.08% |
Joining | Join Amazon India Affiliate Program |
Ajio Affiliate Program in India

Reliance Industries Limited (RIL) owned Ajio was founded in 2016. Not a long time ago, isn’t it? Well, you might be surprised that even in such short span of time, Ajio has been able to dominate a 30% market share in the fashion segment.
Company founded in | 2016 |
Categories | Men’s fashion, women’s fashion, beauty, accessories, footwear, global fashion styles |
Cookie Duration | 1 day |
Payout Details | Up to 4.50% to 11.25% |
Joining | Join Ajio Fashion Affiliate Program |
Nykaa Fashion Affiliate Program in India

Nykaa, a listed company on the stock market is another popular choice for fashion & lifestyle shopping in India. As per 2024 stats from Statista, Nykaa places roughly 1.5 million orders per month. What makes Nykaa a top fashion affiliate program to join is its high popularity & a 7-day cookie period.
Company founded in | 2012 |
Categories | Fashion, lifestyle, women’s fashion, kids fashion, men’s fashion |
Cookie Duration | 7 days |
Payout Details | Up to 6.30% |
Joining | Join Nykaa Fashion Affiliate Program |
Adidas Affiliate Program in India

Adidas is one of the top names when we think of shoes. But, the brand also has a cult following in sports fashion. If you are a sports fashion blogger or influencer, consider checking out the Adidas affiliate program. The payout is 2.6% to 5.2% and the cookie period is 30 days which is the highest so far on our list.
Company founded in | 1949 |
Categories | Sports fashion |
Cookie Duration | 30 days |
Payout Details | Up to 2.6% to 5.2% |
Joining | Join Adidas Affiliate Program |
Allen Solly Affiliate Program in India

Moving on, Allen Solly is definitely worth mentioning. With its high payout and strong reputation in office wear and wedding wear, Allen Solly is known for sleek office shirts, blazers, elegant wedding dresses, and coats. Below are the campaign details:
Company founded in | 1993 |
Categories | Wedding, office wear, men’s fashion, women’s fashion, kids, accessories |
Cookie Duration | 1-day |
Payout Details | Up to 14.96% |
Joining | Join Allen Solly Affiliate Program |
Urbanic Affiliate Program in India

Alright, this one is a little lesser known among the masses but is probably one of the top choices amongst fashion enthusiasts & mongers. Urbanic is known for its affordable, stylish fashionable clothing from London. The commission rate of the Urbanic affiliate program in India starts at 4.20% for old users and goes up to 9.45% for new users currently. This certainly makes it one of the best fashion programs to join.
Company founded in | 2019 |
Categories | Trendy women’s fashion wear from London |
Cookie Duration | 30 days |
Payout Details | Up to 9.45% |
Joining | Join Urbanic India Affiliate Program |
Tata Cliq Fashion Affiliate Program

Tata Cliq owned by Tata Unistore Limited of Tata Group is currently offering a high commission rate of 7.20% on sell of watches and a 4.80% commission on fashion & lifestyle products. So if you are into personal grooming or lifestyle niche, you can consider joining the Tata Cliq Affiliate Program. Notably, it also (currently) allows its affiliates to run native ads to promote its campaign.
Company founded in | 2016 |
Categories | Lifestyle & fashion |
Cookie Duration | 30 days |
Payout Details | Up to 7.20% |
Joining | Join Tata Cliq Affiliate Program |
Shoppers Stop Affiliate Program

Shoppers Stop is one of the popular fashion retailers in India. The brand is known for selling top-branded shoes, clothing, fragrances, handbags, beauty & makeup, etc. If you join the Shoppers Stop affiliate program through Cuelinks, you can get Rs.115 per sale (at the time of writing this article) as your commission rate.
Company founded in | 1991 |
Categories | Top-branded shoes, clothing, fragrances, handbags, beauty & makeup |
Cookie Duration | 1-day |
Payout Details | Up to Rs.115 per sale |
Joining | Join Shoppers Stop Affiliate Program |
Nykaa Beauty Affiliate Program

Nykaa Beauty just like the Nykaa Fashion Affiliate Program offers a wide range of products to promote. However, the upside to Nykaa Beauty is that it offers a slightly higher commission rate than the Nykaa Fashion affiliate program.
Company founded in | 2012 |
Categories | Makeup, skin, hair, lingerie & accessories, men, fragrance |
Cookie Duration | 7 days |
Payout Details | Up to 6.30% |
Joining | Join Nykaa Beauty Affiliate Program |
H&M Affiliate Program

H&M needs no introduction when it comes to fashion, does it? It’s one of the leading fashion stores in the world which is known for being a trendsetter & its sustainable approach to fashion. If you are a fashion social media influencer or a content creator, you need to be a part of the H&M affiliate program. With the brand’s popularity & a commission rate of up to 10.50%, it is hands down one of the top fashion affiliate programs to join in India.
Note: At the time of writing, the campaign has been paused. But, keep checking in and you might get lucky.
Company founded in | 1947 |
Categories | Premium men, women & kids fashion, sports, baby, H&M Home |
Cookie Duration | 1-day |
Payout Details | Up to 10.50% |
Joining | Join H&M Affiliate Program |
Nike Affiliate Program

As we continue with our list, you’ll notice several brands that go beyond clothing. After all, fashion isn’t just about clothes, right? The Nike affiliate program is one of the best to consider. While the company has faced some challenges recently, it still holds over 25% of the market share in sports footwear. With a payout of 4.50% per sale for both new and returning users, it’s definitely a program worth joining.
Company founded in | 1964 |
Categories | Men & women’s sports clothing, footwear, kids’ sports fashion |
Cookie Duration | 1-day |
Payout Details | 4.50% per sale |
Joining | Join Nike Affiliate Program |
Puma Affiliate Program

Since we were talking about the Nike affiliate program, Puma is an inevitable follow-up. One of the key reasons that make Puma one of the best fashion affiliate websites is that it allows a 30-day cookie period as well as a 4.50% commission rate per sale (new & old users, both). Additionally, social media influencers (even without a website) are more than welcome to promote the program on their channels.
Company founded in | 1948 |
Categories | Men & women sports clothing, footwear, kids sports fashion |
Cookie Duration | 30 days |
Payout Details | 4.50% per sale |
Joining | Join Puma Affiliate Program |
Skechers Footwear Affiliate Program

Skechers is one of the top footwear brands in India and globally. While the brand has been gaining momentum in India only recently, it has been a competitive footwear company globally against the names of Puma, Adidas, Nike, etc. Currently, at the time of writing this article, Skechers affiliate program only allows Singapore country affiliates to participate. So if you are from a different country, keep checking in on Cuelinks because these policies change from time to time.
Company founded in | 1992 |
Categories | Men and women sports clothing & footwear, kids clothing & footwear, sports innerwear |
Cookie Duration | 30 days |
Payout Details | 3.60% per sale |
Joining | Join Skechers Affiliate Program |
FirstCry Affiliate Program

First Cry is one of the leading names in kids’ fashion e-commerce in India. The payout is simple and easy to achieve: Rs. 22.50 per sale for orders between Rs. 101 to Rs. 499, and Rs. 37.50 for orders above Rs. 500. This makes it a great choice, especially if you’re a pediatric social media influencer or blogger.
Company founded in | 2010 |
Categories | Kids fashion & toys |
Cookie Duration | 30 days |
Payout Details | Up to Rs.37.50 per sale |
Joining | Join First Cry Affiliate Program |
Biba Affiliate Program

Our list of the best fashion affiliate programs is about to reach its end but we have got some worthy mentions to share. Biba affiliate program in India offers a pretty lucrative commission rate of 6.56%. Affiliates can promote the campaign on social media, their website or through email (text) as well.
Company founded in | 1988 |
Categories | Fusion wear, Indian traditional, jewellery, footwear |
Cookie Duration | 30 days |
Payout Details | 6.56% |
Joining | Join First Cry Affiliate Program |
Giva Jewellery Affiliate Program

Giva is one of the fastest-growing D2C brands in India. As an affiliate of Giva, you can earn as much as 10.69% per sale commission on the sale of all silver jewellery, fragrances and candles. However there’s a catch, you only earn an affiliate commission if the order value exceeds Rs.2399. Achieving this with a gold jewellery order is not as big of a challenge. Nevertheless, the Giva affiliate program is still one of the most lucrative programs to join if you are into fashion & lifestyle blogging.
Company founded in | 2019 |
Categories | Silver, gold and diamond jewellery, fragrances, candles |
Cookie Duration | 30 days |
Payout Details | Up to 10.69% |
Joining | Join Giva Affiliate Program |
Fab India Fashion Affiliate Program

Fab India owned by John Bissell is one of the top stores for shopping ethnic and traditional pieces of clothing, home decor, furniture, & more. The brand has a history dating back to 1960 with more than 357 stores across India. Joining the Fab India affiliate program only makes sense, doesn’t it? Well, you can do that pretty easily on Cuelinks & get a 6.30% per sale commission rate.
Company founded in | 1960 |
Categories | Home decor, traditional wear for women, men and kids, casual wear, furniture |
Cookie Duration | 30 days |
Payout Details | Up to 6.30% |
Joining | Join Fab India Affiliate Program |
Pantaloons Fashion Affiliate Program

After TCNS Clothing Company (which owns brands like W, and Aurelia) Pantaloons is the next top fashion store in India. The brand has its foot in several categories including women’s fashion, men’s fashion, kids fashion, home and beauty products and even sells products from brands like Allen Solly & Bare Denim. Join the Pantaloon fashion affiliate program in just a few simple steps on Cuelinks and get a high payout of 16.50% per sale.
Company founded in | 1997 |
Categories | Home decor, loungewear, women’s & men’s fashion, home decor & furniture and beauty |
Cookie Duration | 30 days |
Payout Details | 16.50% |
Joining | Join Pantaloons Affiliate Program |
To wrap up, affiliate marketing in the fashion industry is a great way to earn money while sharing your passion for style. Whether it’s clothing, shoes, accessories, or beauty products, there are plenty of options to choose from. By joining Cuelinks, the best affiliate network in India you’ll get access to top affiliate programs with good commission rates and easy-to-use tools. Don’t miss the chance to start earning, sign up with Cuelinks now and begin promoting these popular brands today!
Vrushali Sawant is a content & copywriter with 3+ years of experience in writing about Affiliate Marketing, researching & ideating content pieces. She writes articles across digital marketing, finance, tech, lifestyle, telecom, online shopping & travel. When not working, you’d find her scribbling designs.