As a parent influencer, choosing the right affiliate programs can significantly boost your revenue while providing valuable products to your audience.
The ideal programs combine competitive commission rates, favorable cookie durations, strong brand recognition, and high average order values.
In this article, we dive deep into the top 10 baby & kids affiliate programs that every parent influencer should join, covering global behemoths like Amazon and niche regional leaders such as FirstCry (India) and Baby Central (Hong Kong).
Each program is evaluated on commission structure, cookie life, market reach, and affiliate support to help you make informed decisions and maximize your affiliate earnings.
Amazon (Canada, Spain, Italy, Poland, UK, US, Sweden)
Unmatched baby & kids product selection across 7 marketplaces and robust reporting tools for international monetization make Amazon a must-join program for influencers targeting diverse geographies and niches.
| Amazon Baby & Kids Affiliate Program | Validation Rate | Deeplink |
| Amazon Canada | 94.38% | Yes |
| Amazon Spain | 100% | Yes |
| Amazon Italy | 100% | Yes |
| Amazon Poland | 99.54% | Yes |
| Amazon UK | 98.01% | Yes |
| Amazon US | 90.19% | Yes |
| Amazon Sweden | 100% | No |
Commission Structure: Amazon offers tiered commission rates based on product categories, ranging from 1% on groceries to up to 10% on luxury beauty and fashion items. For baby products specifically, rates hover around 3% of the sale value. However, it follows a dynamic-CPC model, so you will be able to achieve these commission rates if your clicks to sales ratio is good.
Cookie Duration: Standard cookie life is 30 minutes except Amazon US (24 hours), but if a shopper adds items to their cart, you can still earn commissions up to 89 days later.
FirstCry India
FirstCry is India’s largest baby care & kids platform with over 380 physical stores and a highly engaged parent audience. The FirstCry Affiliate Program is Ideal for influencers with Indian or South Asian followings looking to monetize baby, maternity, and kids content.
The best part about this campaign is that you can deeplink products and use deals, coupons, rewards, email, social media, native ads, and SEM for marketing. Moreover, it accepts missing transactions.
On the other hand, its affiliate policy is stringent. For instance, it doesn’t allow bank coupons, and for SEM, it has some keyword restrictions. It also penalises affiliates for breaking the policy rules every time. However, the validation rate stands at 83.51%.
Commission: Affiliates earn a flat ₹37.50 per sale for orders of min ₹500, and ₹22.50 for smaller orders, with tiered payouts for different order values.
Cookie Duration & Validation: 30-day cookie window; sales are validated 45 days after the order to ensure returns and cancellations are accounted for.
Bugaboo Germany
A leading premium stroller brand known for quality engineering and design, the Bugaboo Affiliate Program offers branded banners, content support, and a strong global reputation. It is perfect for influencers in Europe and beyond.
Commission Rate: Affiliates earn on a Dynamic-CPC basis, which ideally results in 3% per sale on Bugaboo’s premium strollers and accessories. You also get dynamic EPC-based incentives based on performance.
Cookie Duration: 30 mins for CPC and an average of 120 days for a sale, provides a long attribution window for high-consideration purchases.
Kidly UK
Kidly’s focus on stylish, high-quality children’s clothing and gear resonates strongly with UK and European audiences. Besides, Kidly Affiliate Program’s dedicated affiliate support and exclusive promotions help maximize conversions. Moreover, it is a high-ticket baby and kids affiliate program!
Commission: ₹11.56 per click (dynamic CPC) resonating to up to 6% on confirmed sales, with the potential for higher rates based on performance and customer type (new vs. returning).
Cookie & Validation: 30-day cookie length (sale) and a 90-day validation period (validation rate: 95.95%) ensure you’re credited even for delayed purchases.
Fat Brain Toys U.S.
Fat Brain Toys specializes in educational, STEM-focused toys with strong brand recognition among parents and educators. The Fat Brain Toys Affiliate Program’s low cookie duration is offset by high conversion rates for niche educational content, so you can join it!
Its affiliate policy says not to bid on FatBrainToys trademarks (or variations) or competitors’ brand names in paid search without approval. Also, ad copy must not include discounts, imply official affiliation, or promote competitors. Direct linking from social media and the use of toolbars/extensions is also forbidden. Besides, website content must avoid unlawful, defamatory, or IP-infringing material.
Commission & Cookie: Earn 4.50% commission on all toy and game sales within a 1-day cookie window, ideal for impulse purchases.
VipShop (Malaysia, Philippines, Singapore, Thailand, Hong Kong)
VipShop is a rapidly growing flash-sale retailer in Asia, offering steep discounts on branded kids fashion, mom & baby, and toys & games products. Its affiliate program is perfect for parent influencers focusing on deals, personal care, and fashion in Southeast Asia.
| VipShop Kids & Baby Affiliate Program | Commission Rate | Key Marketing Options |
| VipShop Malaysia | 2.62% | Email, Deals, Coupons, Rewards, Social Media |
| VipShop Philippines | 4.20% | Email, Deals, Social Media |
| VipShop Singapore | 4.20% | Deals, Coupons, Rewards, Social Media |
| VipShop Thailand | 4.20% | Banners, Deals, Coupons, Rewards, Social Media |
| VipShop Hong Kong | 2.10% | Coupons, Email, Deals, Social Media |
Cookie Duration: 1-day short cookie window, but has deeplink support and social media promotions enabled.
Baby Central Hong Kong
Baby Central is a leading baby retailer in Hong Kong with a trusted local brand and a wide selection of international baby essentials. It has got strong affiliate support via the Baby Central Hong Kong Affiliate Program, which ensures reliable tracking and payments.
Commission & Cookie: 4.35% commission per sale; 30-day cookie lifetime; sales validated 60 days post-delivery.
Product Range & AOV: Baby Central carries an extensive selection of strollers, car seats, nursery furniture, feeding supplies, and toys from top global brands. Its average order value tends to be high (HKD 1200-2000), thanks to premium-priced items and bundled gift sets.
Local Trust & Conversion: As one of Hong Kong’s oldest baby specialists (est. 1998), Baby Central enjoys strong brand loyalty. Its in-store pickup and same-day delivery options drive conversion rates above 4% for regional shoppers.
Marketing Assets & Support: Affiliates get access to high-res product images, seasonal lookbooks, exclusive discount codes, and tailored newsletter features. The affiliate team also provides monthly performance insights and coupon campaigns around key shopping festivals (e.g., 11.11, Chinese New Year).
Why it’s one of the Best: Combining premium inventory, fast local fulfillment, and targeted promotions, Baby Central is ideal for influencers focusing on Hong Kong and Greater Bay Area parents who value quality, convenience, and trusted service.
FairPrice Singapore
FairPrice is Singapore’s top grocery and baby goods chain that offers everyday essentials. The FairPrice Singapore Affiliate Program is ideal for content around baby nutrition, grocery hauls, and family budgeting.
It allows deep-linking and marketing via deals, coupons, rewards (cashback, points, charity, etc), email, and social media. Moreover, it has a high validation rate of 91.8%.
Payout Model: Cost-Per-Sale (CPS) campaign paying 6% and 0.75% for new and existing users, respectively.
Cookie Duration: 30-day long cookie suited for quick grocery and essentials purchases.
LiDL (Czech Republic, Germany, France)
LiDL is a well-known European discount retailer with strong brand loyalty. Its affiliate program is great for influencers in Central/Eastern Europe focusing on budget-friendly baby and family essentials.
| LiDL Affiliate Program for Kids & Baby Products | Commission Rate | Other High-Commission Categories |
| LiDL Czech Republic | 1.20% – 2.70% | Breeding Supplies (3.42%), Kitchen and Household (3%) |
| LiDL Germany | 3.38% – 6.75% | €362.53 (₹35,163.96) on Lidl Connect | Shop Gutschein and Lidl Shop + Highlight (5.40%) |
| LiDL France | 1.88% – 3.75% | NA |
Cookie & Lifecycle: 30-day cookie window; 70-day full lifecycle tracking for repeat purchases.
Maylily Poland
Maylily has unique, handcrafted baby accessories with a focus on sustainability and design. It is popular as a premium Polish baby brand producing handmade, eco-friendly textiles.
High AOV and eco-conscious brand stories appeal to niche parenting audiences in Europe and globally, which is why the Maylily Affiliate Program is a must join!
Program Details: Commission rates are dynamic on a CPC basis, and cookie duration is 30 minutes; affiliates can contact the Cuelinks network team for bespoke terms.
Therefore, selecting the right kids & baby product affiliate programs involves balancing commission rates, cookie durations, product relevance, and brand trust.
From Amazon’s global reach to niche regional leaders like FirstCry and Baby Central, these top 10 programs offer diverse opportunities to monetize parenting content.
Consider your audience’s location and interests, leverage deep linking and seasonal promotions, and maintain authentic recommendations to maximize your affiliate earnings.
Ready to boost your affiliate strategy? Choose the affiliate marketing programs that align best with your niche and start integrating their links into your content today!
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
