Affiliate marketing can be a highly effective way for UK-based content creators to monetise their audiences. Below are 20 top affiliate programmes, from fashion and travel to tech and adult products, each with key details on commission, cookie duration, and UK suitability.
Table of Contents
1. Temu Affiliate Programme
Temu is a rapidly growing global online marketplace offering millions of affordable products (similar to Wish). UK affiliates can tap into Temu’s appeal for bargain-hungry shoppers. The Temu Affiliate Program offers tiered commissions: roughly 5% on orders under $50, 10% on $50-99 orders, and 20% for orders $100+. There is also a one-time bonus (~$5) for new user app downloads. Importantly, Temu provides a 30-day cookie for referrals. Since Temu ships worldwide (including free delivery) and has a huge product variety, it’s attractive to UK creators focusing on deals and trends.
- Commission: 17.45% (upto 20%) via new users | 6.98% via existing users
- Commission Model: CPS
- Cookie Duration: 30 days
- 3 Months EPC: £0.0043
- Validation Rate: 82.55%
- Why UK: Huge global inventory at low prices (popular with UK bargain-seekers), supported in GBP, with UK shipping available.
2. Shein Affiliate Programme
Shein is a popular international fast-fashion retailer known for trendy, budget clothing. Affiliates earn about 12% commission on new-customer sales (only ~0.8% on repeat orders), with a 7-day cookie. The Shein UK affiliate program is often run on Cuelinks, and attracts fashion-focused audiences. With over 2 million items and hundreds of new daily arrivals, Shein appeals to UK fashion aficionados. Its site supports GBP and ships to the UK, making it a strong choice for UK creators in fashion and lifestyle.
- Commission: 12% on new-customer sales | 0.8% on returning orders
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 7 days
- Why UK: Vast range of cheap, trendy apparel popular in the UK; supports GBP pricing and UK shipping.
3. TikTok Business Affiliate Programme
TikTok for Business is TikTok’s advertising platform. The TikTok Business affiliate program pays a flat-fee bounty for each new advertiser signup (not a percentage). Exact payout amounts aren’t public, but it’s a fixed reward per conversion. TikTok is hugely popular in the UK (≈24.8 million UK users in 2025), so UK creators can earn by referring brands to TikTok’s ad platform. In short:
- Commission: Flat £67.39 (₹8550) per new advertiser signup (lifetime revenue share on renewals)
- Commission Model: CPS
- 3 Months EPC: £0.0025 (₹0.31)
- Validation Rate: 98%
- Cookie Duration: 30 days
- Why UK: Enormous UK TikTok user base (24.8m); UK businesses increasingly use TikTok ads, creating demand for referrals.
4. Amazon UK
The Amazon UK affiliate program is Amazon’s in-house programme. Commissions vary by category: roughly 3-8% on most items via a dynamic-CPC campaign. For example, fashion and shoes pay ~8%, books and beauty ~4-6%, while groceries and video games pay lower (1-2.5%). Digital products like gift cards pay 0%. The cookie lasts 24 hours (30 mins: CPC) for any purchase, with a special 90-day cart holding rule. Amazon UK is ideal for creators in any niche, due to its colossal range and trusted brand. It supports GBP transactions and fast UK shipping, which resonates well with UK audiences.
- Commission: 1-8% depending on category (e.g. 8% for clothing; 1-2.5% for grocery/console)
- Commission Model: dynamic-CPC
- 3 Months EPC: £0.0093 (₹1.15)
- Validation Rate: 81.46%
- Cookie: Effective 90-day hold if item is in cart
- Why UK: Amazon.co.uk is hugely popular in the UK; local currency (GBP) and quick shipping; covers virtually every product niche.
5. TripAdvisor Affiliate Programme
TripAdvisor is a leading travel review and booking site. Its Affiliate Programme lets creators earn 50% of TripAdvisor’s commission on hotel bookings. Essentially, you share in 50% of the booking fee TripAdvisor earns which comes to around 3%. The tracking cookie is a 30-day referral window. The TripAdvisor affiliate program is great for UK travel bloggers, since TripAdvisor is trusted by UK travellers. It pays in USD, but offers a wide range of hotels and experiences for UK-based travel content.
- Commission: 50% of TripAdvisor’s commission on bookings (in practice 3-5% of sale)
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 30-day multi-touch tracking window
- Why UK: Global travel brand (popular with UK travellers); UK currency conversion is handled; appeals to audiences planning holidays.
6. Expedia Group Affiliate Programme
Expedia (part of Expedia Group) offers travel booking services (hotels, flights, packages). The Expedia UK affiliate program pays commissions on completed bookings. Rates are 1.5% for package deals, 3% for hotels, 1.12% for car rentals, and 3% for activities. On higher sales volumes, Expedia can pay up to ~6-7% overall. The cookie window is 7 days for a booking to be credited. For UK creators, Expedia.co.uk is well-known among travellers and offers global travel options. Plans can be bought in GBP, and the brand is trusted for package holidays and flights.
- Commission: 1.12-3% depending on product
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 7 days (referral period)
- Why UK: Expedia.co.uk is a top travel brand, with a strong UK presence for hotels, flights and holiday packages.
7. Booking.com Affiliate Programme
Booking.com is a leading global accommodation booking site. The Booking.com affiliate program pays 4.2% commission on hotel stays (and similar for B&Bs). Tracking is session-based (purchase must occur in the same browsing session after clicking your link), effectively a short 1-day cookie. Booking.com is hugely popular with UK travellers. It lists over 29 million properties worldwide, has a UK currency option, and is trusted for its reviews. UK travel and lifestyle content can benefit from promoting Booking.com given its wide inventory and reliable payout.
- Commission: 4.2% on accommodations
- Commission Model: CPS
- 3 Months EPC: £0.0013 (₹0.16)
- Validation Rate: 79.31%
- Cookie Duration: Session-based
- Why UK: Extensive global lodging inventory and UK-focused site; GBP support; high conversion rates on hotel bookings.
8. DHgate Affiliate Programme
DHgate is a major Chinese wholesale marketplace (B2B/B2C). The DHgate affiliate program offers a 1-day cookie (Cuelinks affiliate network). Base commissions are relatively low (around 1.42-2.40% of sales, depending on category), but affiliates can earn higher rates (up to 4%) by driving high monthly sales. DHgate appeals to bargain-oriented UK audiences interested in electronics, fashion, and bulk buys. It ships globally (including the UK) with free shipping offers. For UK creators, DHgate can complement AliExpress-style content, targeting shoppers seeking cheap imports.
- Commission: 1.42%
- Commission Model: CPS
- 3 Months EPC: £0.025 (₹3.09)
- Validation Rate: 87.08%
- Cookie Duration: 1 day
- Why UK: Access to low-priced Chinese wholesale goods; global shipping including UK; appeals to UK bargain hunters.
9. Adidas UK Affiliate Programme
Adidas is a global sportswear brand. The Adidas UK affiliate programme pays 2-15% commission (avg based on dynamic-CPC) on sales generated. The cookie duration is 30 days. This is an official programme via Cuelinks network, and Adidas often offers high rates (up to 15% for certain products or promotions). For UK creators in fashion or fitness niches, Adidas is very relevant: it ships worldwide (UK included) with prices in GBP, and UK audiences love sneaker and sports apparel content. The brand’s strong recognition helps conversion.
- Commission: £0.0012 (₹0.15)
- Commission Model: Dynamic-CPC
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 30 days
- Why UK: Top sports-fashion brand; UK site (GBP), free shipping promotions; broad audience interest.
10. AliExpress Affiliate Programme
AliExpress (by Alibaba) is a global retail marketplace. Its AliExpress UK affiliate program offers basic commissions of 1.8%-5.4% (depending on product category). During special events or promotions, rates can spike as high as 10-70%. AliExpress provides a 3-day cookie. For UK creators, AliExpress is a go-to for inexpensive electronics, fashion, and gadgets. It ships worldwide (with many items reaching UK shoppers affordably). The large product range and frequent deals make it popular with UK bargain seekers.
- Commission: 1.8-5.4% base (by category); promotional events can offer up to ~70% on special items
- Commission Model: CPS
- 3 Months EPC: £0.018 (₹2.24)
- Validation Rate: 55.26%
- Cookie Duration: 3 days
- Why UK: Huge variety of cheap goods; UK shipping (often free); taps into UK audience’s interest in low-cost online shopping.
11. LEGO UK Affiliate Programme
The LEGO® UK affiliate program promotes LEGO sets and products. It pays 2.85% commission, and 1.20% on exclusive products. The cookie lasts 30 days. LEGO is an iconic toy brand, beloved by families and collectors. For UK creators (especially parenting or toy-review channels), LEGO is excellent: LEGO shop (shop.lego.com) is the official retailer with GBP pricing, free shipping over £50, and trust in authenticity. The broad appeal of LEGO makes it a strong affiliate fit in the UK.
- Commission: 1.20-2.85%
Commission Model: CPS - 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 30 days
- Why UK: Worldwide iconic toy brand; UK site (GBP, free shipping over threshold); very popular with kids and hobbyists.
12. Klook Affiliate Programme
Klook is an online platform for booking travel activities and tours. The Klook affiliate program pays 3.56% on most activities/tours (and 1.42% on “Special Activities” and Klook gift cards). The tracking cookie is 7 days. Klook has thousands of global experiences (museums, tours, theme parks). UK travel creators and bloggers can use Klook to monetize recommendations (attractions in the UK or abroad). Klook supports multiple currencies and has strong Asia/Europe listings, making it good for UK audiences planning trips.
- Commission: 1.42-3.56%
- Commission Model: CPS
- 3 Months EPC: £0.056 (₹6.96)
- Validation Rate: 89.61%
- Cookie Duration: 7 days
- Why UK: Wide range of global tours and experiences; relevant to UK travellers; localised currency; high PPC content in travel niche.
13. NordVPN Affiliate Programme
NordVPN is a leading VPN service. The NordVPN affiliate program offers generous commissions: one-month plans pay 100% of the first payment, while 1-year or 2-year plans pay 30% of the first payment, and 22.5% for NordPass. In addition, NordVPN pays 30% recurring commission on renewals. Tracking cookies are 30 days (NordVPN uses dropped cookies; if a sale happens within 30 days, you get credit). For UK creators (especially tech, privacy or streaming niche), NordVPN is attractive because many UK internet users seek VPNs for security and streaming. It’s a globally recognised brand with GBP pricing.
- Commission: 22.5-30% + recurring
- Commission Model: CPS
- 3 Months EPC: £0.014 (₹1.76)
- Validation Rate: 88.89%
- Cookie Duration: 30 days (dropped cookies policy)
- Why UK: High demand for VPNs in the UK (privacy, Netflix region access); very high payouts; global brand trust.
14. Shopify Affiliate Programme
Shopify is a major e-commerce platform. The Shopify affiliate program pays flat commissions for new merchant referrals. For the UK and most regions, a standard referral pays $150 USD for any new merchant who signs up and purchases a full-price Shopify plan. Referrals are tracked for 30 days. Shopify is widely used by UK entrepreneurs and businesses, so UK-focused creators (esp. in e-commerce or business niches) can earn well. All payouts are in USD but Shopify supports UK merchants in GBP, and many UK startups use Shopify.
- Commission: £109.43 ($150) per new qualified store referral (flat fee for UK merchants)
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: 97.8%
- Cookie Duration: 30 days
- Why UK: Leading e-commerce solution globally and in the UK; large UK audience of online business builders; high flat payouts on premium plans.
15. Farfetch Affiliate Programme
Farfetch is a luxury fashion marketplace. The FarFetch UK affiliate program pays 2.85% commission (Cuelinks) on sales. The cookie lasts 30 days. Farfetch features high-end designer brands (1300+ boutiques worldwide). For UK creators in fashion, Farfetch appeals to audiences seeking premium products. It ships internationally (190+ countries), and UK customers are comfortable with its luxury offerings. Farfetch offers creatives and feeds in various currencies, including GBP.
- Commission: 2.85-5%
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 30 days
- Why UK: High-end fashion focus; UK luxury shoppers; GBP pricing; 190-country shipping coverage.
16. Notion Affiliate Programme
Notion is a popular productivity and note-taking app. The Notion UK affiliate program pays $37.5 per activated signup plus 15% of that user’s first-year spend. Effectively, affiliates get 37.5% of subscription revenue for the first 12 months. Commission is also payable on AI upgrades within the year. The cookie length is 30 days (Cuelinks), which is generous. Notion is used globally, including the UK (business and personal users). For UK content creators in tech, productivity, or education niches, promoting Notion can be lucrative.
- Commission: 37.5% on the 1st year of each customer + 37.5% on AI upgrades
- Commission Model: CPS
- 3 Months EPC: £0.0029 (₹0.36)
- Validation Rate: 100%
- Cookie Duration: 30 days
- Why UK: Popular productivity tool among UK students and businesses; upto 50% recurring is high; UK pricing (GBP) available.
17. Sephora Affiliate Programme
Sephora is a global beauty retailer (skincare, makeup, etc.). In the UK context, affiliates often join Sephora Affiliate Program via Cuelinks. Under Cuelinks, Sephora UK pays 4.5-18.75% commission with a 30-day cookie. (By comparison, Sephora US via Rakuten pays ~5-10% with a 24h cookie.) For UK beauty influencers, Sephora UK is appealing: it offers thousands of brands and free shipping deals. Note the cookie: only 24h on the US programme, so UK/Cuelinks’ 30d is much better. Sephora’s promotions (free samples, bundles) also help conversion.
- Commission: 4.5-18.75% (new & existing users)
- Commission Model: CPS
- 3 Months EPC: NA
- Validation Rate: NA
- Cookie Duration: 30 days
- Why UK: Leader in beauty retail; wide product range; strong UK audience for cosmetics; pays in local currency.
18. Condoms UK Affiliate Program
For adult products like condoms, Condoms.UK is a top choice. The Condoms UK affiliate program pays up to 22% commission on referred sales via its dynamic-CPC campaign. Condoms UK is ideal for UK creators covering adult or relationship content. It ships discreetly worldwide (from US/UK warehouses) and is very popular in the UK. With a variety of sex accessories and regular promotions, it offers solid conversion potential for niche audiences.
- Commission: £0.046 (₹5.74)
- Commission Model: Dynamic-CPC
- 3 Months EPC: £0.0018 (₹0.22)
- Validation Rate: 100%
- Cookie Duration: 30 mins
- Why UK: Leading UK adult retailer (based in UK); large product range (condoms, lubes, accessories); trusted brand for UK customers; pays in GBP.
19. CASETiFY UK Affiliate Programme
CASETiFY is a trendy brand making custom phone and tech cases. The CASETiFY UK affiliate program offers 0.71% commission (standard rate; drops to 0.5% if a promo code is applied). The cookie duration is 45 days (higher window than many). For UK tech/gadget content creators, CASETiFY is a natural fit: stylish and eco-friendly phone cases are popular (especially for iPhones and gadgets). CASETiFY ships globally (UK included) and has a strong social presence. Its emphasis on customization appeals to young UK audiences.
- Commission: 0.71%
- Commission Model: CPS
- 3 Months EPC: £0.010 (₹1.25)
- Validation Rate: 93.78%
- Cookie Duration: 45 days
- Why UK: Fashionable tech accessories; large UK smartphone market; product customisation trend; high brand engagement.
20. Lebara UK Affiliate Programme
Lebara is a UK mobile network focusing on SIM-only plans and international calling. The Lebara UK affiliate program pays a fixed bounty per sale: anywhere from £3 up to £25 for each SIM package sold (depending on the plan). Lebara is very popular in the UK, especially among immigrant communities needing cheap international minutes. For telecom or expat-focused UK content, Lebara is attractive because commissions are high and plans support multi-month bundles (e.g. 30-day or 12-month SIMs). Lebara’s site supports GBP and free UK shipping.
- Commission: £3-£25 | 25.5% on 12 Month Plan Unlimited 1
- Commission Model: CPS
- 3 Months EPC: £0.0033 (₹0.41)
- Validation Rate: 12.42%
- Cookie Duration: 30 days
- Why UK: Well-known UK mobile provider; targets international-calling plans (big UK market); high fixed commissions; GBP payouts.
Note: All these UK Affiliate Programs are from Cuelinks (India-based Affiliate Marketing Network with 13+ Years of Experience, 2500+ Affiliate Programs, 60K+ Publishers, and 1500+ Brands) | The GBP value is as per the rate ₹1 = £0.0081 as on 4 Feb, 4:17 am UTC
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
