Top 10 CPA Affiliate Marketing Programs & Offers in India 2025

Affiliate marketing has gained immense popularity in India, with Cost Per Action/Acquisition (CPA) offers providing lucrative earning opportunities for marketers. As we step into 2025, several brands are offering high-converting CPA affiliate programs that cater to various niches, from finance and gaming to food delivery and beauty. Here’s a look at the top 10 CPA affiliate marketing programs & offers in India for 2025:

Airtel Payments Bank: ₹142.50 per Acquisition 

The Airtel Payments Bank affiliate program provides an excellent CPA affiliate opportunity, especially in the fintech space. Affiliates can earn ₹142.50 in commissions for every new user who downloads & installs the Airtel Thanks app, signs up for an Airtel Payments Bank account, completes CKYC, and a wallet transaction using Airtel Payments Bank services.

You can use deals, coupons, cashback, and other rewards to promote this campaign. Moreover, social media promotions are allowed. Since it’s a Payments Bank (RBI-backed), make sure to avoid fraudulent users.

Pros

• No need to maintain minimum wallet transaction of ₹100 and 10% existing Airtel users
• Lots of incentivizing options available for marketing.

Cons 

• Stringent KYC and verification process may lead to lower approval rates for referred users.
• If fake users fraud is detected then you can be banned from this program  

Appreciate: US Stocks & ETFs

Appreciate is a personal finance app that helps users invest and manage their wealth effectively. The Appreciate Wealth CPA program rewards affiliates with ₹262.50 for every successful Appreciate app download, sign-up, account opening, and investment.

Appreciate offers access to US Stocks & ETFs, allowing users to diversify their investments beyond domestic markets. Affiliates can capitalize on this unique feature to attract investors looking for global market opportunities.

Pros 

• High commission potential due to increasing demand for international investment options.
• Strong brand credibility in the investment sector attracts high-quality leads.

Cons 

• Daily cap of 100 referrals
• Only text links and banners are allowed

Jupiter Edge Rupay Credit Card CPA Affiliate Program

Jupiter’s Rupay Credit Card affiliate program is one of the most attractive in the fintech industry. Affiliates are rewarded ₹712.50 commission for every successful Edge credit card application and approval, making it a high-converting offer.

This credit card is lifetime free. Moreover, it offers UPI payments, 2% cashback on shopping, travel, and dining. Additionally, its onboarding process gets completed in avg. 2 mins which makes this CPA program standout.

Pros

• ₹107 higher commission rate compared to RealCash affiliate platform
• The growing popularity of Rupay credit cards in India increases conversion potential.
• Attractive rewards and benefits make it easier to market to users.

Cons

• Intense competition in the credit card affiliate market.
• Some users may prefer international card networks like Visa or Mastercard.

Rupee112: ₹750 CPA offer!

Rupee112 is a digital lending platform that provides instant personal loans. Affiliates can earn ₹750 commission for each qualified loan application processed through their referral links.

The Rupee112 CPA Affiliate Program has 1 month cookie duration which increases chances of conversion. Moreover, you can promote it via Cashback, Reward Points, Incentives, and Charity offers.

Pros 

• High demand for instant personal loans in India makes it a profitable CPA offer.
• Competitive commission rates per successful loan application.

Cons 

• Rejection rate is a bit high due to stringent eligibility and credit score requirements.
• Regulatory restrictions on lending can sometimes affect payout timelines.

MyTeam11: ₹56.25 commission offer

MyTeam11 is a leading fantasy sports platform in India, especially fantasy cricket during IPL and ICC tournaments. Affiliates can generate ₹56.25 income by driving new user registrations and deposits via the MyTeam11 CPA Affiliate Program, making it a lucrative option for sports and gaming influencers. Make a note that after deposit, users should also play a contest.

Pros 

• No need to maintain registration to deposit ratio of 15%
• 7 days cookie

Cons 

• Min ₹50 deposit required
• Fantasy sports is banned in 5+ states so no users are allowed from these states 

Tira Beauty: 2.62% CPFT & CPA offer

It is a fast-growing beauty and skincare brand, and offers a rewarding Tira Beauty CPA & CPFT program. Affiliates can earn 2.62% commissions for every successful app download, sign up, and sales generated (within 7 days) through their marketing efforts.

With a strong focus on premium skincare, cosmetics, and wellness products, the Tira Beauty affiliate program provides ample opportunities in the beauty influencer and digital marketing space. By leveraging beauty trends and content marketing strategies, affiliates can maximize their conversions and earnings with this program.

Pros

• Missing transactions are accepted
• Coupon marketing is allowed (can use ₹500 discount coupon ‘TIRA500’ for first order)
• You will be paid till 7 days for every repeated sale by new users 
• 10M+ app downloads and 4.3/5 avg rating from 23.3K reviewers

Cons 

• Strict policy leading to instant account block and no commission payouts
• SMM is prohibited which is a big blow as it is a popular fashion & beauty brand on social media 

Swiggy Instamart: Double Cookies!

Swiggy, one of India’s largest food delivery apps, provides affiliates with earning opportunities through its Swiggy Instamart CPFT/CPA Affiliate Program. Criteria includes downloading the app, sign-up, and a completed Instamart order for ₹56.25 commission per user acquisition.

There are 2 Cookie durations of 7 days each here. First one gets activated after clicking the affiliate link to download the app. The second one starts after the app is installed for users to register and place an Instamart order. This is what makes this CPA affiliate program one of the best in terms of successful validations.  

Pros 

• Double 7-Day Cookies = Higher Conversion Rate
• Deals & Coupons allowed
• No requirement to maintain AOV of min ₹200
• Growing popularity of Instant delivery apps

Cons 

• Strict validation criteria: Click Injection, Incent Fraud, Click Spamming, IP Fraud, etc.

Stable Money: ₹375 CPA offer

Stable Money is an investment and savings app that offers fixed-income investment options. Affiliates benefit from ₹375 CPA commissions via users who sign up and start investing through an FD (fixed deposit).

The Stable Money CPA Affiliate Program benefits from growing interest in stable investment platforms among risk-averse investors. Moreover, the Stable Money app provides as high as 9.50% interest rates!

Pros

• 4.3/5 avg rating by 11.1K users
• Commission on all FD amounts   
• 100% validation rate compared to 54.4% on Admitad

Cons

• Limited target audience as it primarily caters to conservative investors.
• High competition from traditional banking and investment options.

GIVA: Silver & Gold Jewellery (includes Diamonds)

The Giva CPA & CPT Affiliate Program has 2 offers. The first one will earn you 10.69% commission on all silver jewellery categories, fragrances, and candles. Second one is on gold and gold-diamond jewellery for 2.14% commission. You will be paid for every user’s first transaction on the Giva app after downloading it from your affiliate link.

The Giva app is quite popular with 10M+ downloads and 4.6/5 avg rating from 76.3K reviewers on the Google Play Store (Android). As it pays handsomely for existing users also, it is definitely among the best CPA affiliate programs in India.

Pros 

• Missing transactions accepted
• Month-long cookie period
• Deeplinking possible
• Deals, Coupons, and other reward promotions are allowed
• Pays for both, new and existing users
• 0.69% more commission rate than that on the EarnKaro affiliate platform, which is big given the high costs of real jewellery.

Cons  

• No commission on gold coins,silver coins, utensils, and articles
• Social Media is prohibited so Influencers need to enroute via websites or web pages.
• Online jewellery buying needs more awareness and trustworthiness among Indians

Fiverr: upto ₹9,480 commission 

Fiver is a freelance hub for digital services. For every new user who gives a work order (first order) to a freelancer via your affiliate link, you will be paid flat ₹948 in commissions. Besides, Fiverr Pro (team of top freelancers dedicated to a project) has a mammoth ₹9,480.04 commission offer! This Fiverr CPA & CPS affiliate program has a 1 day cookie period and allows deeplinking.  

Pros 

• Large global marketplace with services across multiple categories.
• Well-recognized and trusted brand, increasing user conversions.

Cons 

• Delayed commission payouts as some payments are based on service completion.

The Indian affiliate marketing landscape continues to evolve with these top 10 CPA affiliate marketing programs & offers presenting excellent revenue opportunities in 2025. Whether you’re focused on fintech, gaming, e-commerce, or food delivery, these offers can help maximize your earnings. As always, success in affiliate marketing depends on strategic promotion, audience engagement, a strong affiliate marketing network, and leveraging the right digital channels to drive conversions.