Amazon Affiliate Commission Rates India, US, UK and more (2024)

The Amazon Affiliate Program is probably one of the top affiliate programs in the world and there’s a reason for it. Amazon is currently the world’s largest online shopping website with over 300 million active users. As per a 2023 stat from Statista, roughly 71% of US Amazon Shoppers are Amazon Prime members and have an average of $1000 worth of shopping annually. This reflects the strong interest of consumers in shopping from the platform. Joining the Amazon Affiliate Program is a great way to generate income from affiliate marketing. While Amazon has its affiliate program in over 12 locations around the world, the Amazon affiliate commission rates differ from country to country. In this article, we are going to be sharing with you a list of Amazon Affiliate Program commission rates for India, the US, Brazil, France, the UK and more. 

Merchants change their affiliate commission rates from time to time. To see the latest commission rate of an affiliate program simply visit the Cuelinks Campaigns page and type in your preferred merchant (for example, Amazon India) 

Important Note: Some of the affiliate commission rates mentioned below are through Cuelinks. The actual commission may differ as we keep a small percentage of it to ensure Cuelinks & its affiliate marketing tools are free to access for all. 

  • Cuelinks is a quick and easy content monetisation platform that gives you access to 1000+ affiliate programs along with other free, useful tools to monetize your website & social media.💡 

Amazon Affiliate Program Commission Rate for India 

The Amazon Affiliate Program commission rate for India is up to 5.7% per sale. It can go as high as up to 9% during certain times of the year and for select categories such as beauty, Amazon brand products such as Amazon Echo, Amazon Basics, etc. In India, if we compare the payout that Amazon India affiliates get with Flipkart, the commission rate of Flipkart is quite higher presently (up to 7.50%) and it goes as high as 9% at times for select categories such as Fashion. Overall, the Amazon India associates program payout rate is on average about 6% to 8% and the categories or niches with the highest commission rate on Amazon are mostly fashion, beauty, Fire TV devices, Alexa, Amazon Echo, etc. 

Amazon India Affiliate Program (Cuelinks)

How can Influencers Earn Extra with the Amazon Associates Program?💡

As an influencer, you have a Creator Connections option wherein you can promote a specific product or brand and earn up to 3 times more commission. To do this, navigate to Amazon Central >> On the dropdown menu >> Promotions > Creator Connections. 

How to increase Amazon affiliate commission rate as influencers - amazon affiliate commission rate


Amazon Affiliate Commission Rate for UK (United Kingdom) 

Amazon Affiliate commission rate for the UK is up to 12%. The Amazon Associates Program payout in the UK is considered to be one of the highest. Of course, it varies from category to category. For example, niches like personal care, grocery, Amazon Fresh, physical video games, etc have pretty low commission rates. On the other hand, niche like Amazon Games and Luxury Beauty boasts one of the highest Amazon commission rates in the UK (United Kingdom). As per a stat from Cybercrew UK, roughly 86% of people in UK shop on Amazon. This suggests how popular the Amazon UK affiliate program must be. 

Amazon UK Affiliate Program (Cuelinks)

Top Profitable Affiliate Niches for UK in 2024 💡

Some of the top affiliate niches for UK affiliates in 2024 as per the blogger Anastasia (135K subs on YouTube) are home decor, finance, website, software, and insurance. You can even go micro-niche blogging in these and reduce the SEO difficulty further if you wish to. Moreover, do check out our article on “best low-competition profitable niches for blogging in 2024

Amazon Affiliate Associates Program US Commission Rates (United States) 

The Amazon Associates Program for US affiliates is probably one of the most lucrative affiliate programs to choose from. You get paid an affiliate commission rate as high as 20% per sale. Additionally, if you pass through a certain threshold of website traffic or following, you can get paid even more by Amazon. The Amazon US affiliate program commission rates start from 1% for Amazon Fresh, Physical Video Games, etc and go up to 20% commission for promoting Amazon Games and about 10% for promoting Luxury Beauty products. Nevertheless, here’s a complete list of Amazon Associates Program Commission Rates for US in 2024

Amazon Affiliate Program Commission Rates (US) 2024 
Product CategoryFixed Commission Rate
Amazon Games20.00%
Luxury Beauty, Luxury Stores Beauty, Amazon Explore10.00%
Digital Music, Physical Music, Handmade, Digital Videos5.00%
Physical Books, Kitchen, Automotive4.50%
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women’s, Men’s & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Shoes, and Handbags & Accessories4.00%
Toys, Furniture, Home, Home Improvement, Lawn & Garden, Pets Products, Headphones, Beauty, Musical Instruments, Business & Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins3.00%
PC, PC Components, DVD & Blu-Ray2.50%
Televisions, Digital Video Games2.00%
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care1.00%
Gift Cards, Wireless Service Plans: Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places0.00%
All Other Categories4.00%

Join Amazon US Affiliate Program (Cuelinks) 


Amazon Affiliate Associates Program Commission Rates France 

Moving to our list of Amazon Affiliate Commission Rates for different countries including India, the US, the UK, and more, we have arrived to France. Amazon Affiliate Program in France pays pretty high payouts especially if you are into clothing, shoes, jewellery and fashion niche. Additionally, a category of home decor and furniture is a pretty lucrative niche for Amazon affiliate marketing in France as affiliates can earn as much as 8% commission per sale. If we compare the Amazon US Affiliate commission rate for home decor, France is clearly a winner as you get 8% commission vs 3% in the Amazon US affiliate program. Below is a full list of Amazon Affiliate Program Commission Rates for France: 

Amazon Affiliate Program Commission Rates France 
Product Categories Direct Purchases commission rate 
Amazon Fashion10%
Clothing, Shoes, Jewelry, Watches, Luggage, Amazon Fashion Private Label Women, Men & Children.12%
Home, Furniture, DIY, Kitchen & Dining, Home & Garden, Power & Hand Tools.8%
Consumables, Beer, Wine & Spirits, Groceries, Pet Supplies, Baby, Beauty, Health & Hygiene Products, Hygiene Appliances, Office Supplies.7%
Digital & Media, Books, Kindle eBooks, Music, DVDs & Blu-rays, Downloadable Video Games, Software, Downloadable Software, Downloadable Music, Downloadable Videos.7 %
Hobbies & Auto, Outdoor Recreation, Games & Toys, Sports & Fitness, Musical Instruments, Auto & Motorcycle, Business, Industry & Science.6%
Amazon Devices, Fire TV, Kindle, and Echo Devices and Accessories.3 %
High-Tech, Computers, Electronics, Photo & Camcorders, Major Appliances, Home Cinema, Smartphones & Mobile Phones, Video Games.4 %
Video Game Consoles1 %
All Other Product Categories (Except Gift Cards)3 %
Gift Cards, Prime Wardrobe Purchases0 %


Amazon Affiliate Associates Program Commission Rates Germany 

The Amazon affiliate commission rates for Germany are a little similar to that of France. The highest Amazon affiliate commission rate in Germany that affiliates can get is up to 20% per sale (Amazon Games). Unlike the Amazon US affiliate program, the Amazon affiliate commission rate in Germany fluctuates depending on the sale volume as well as the type of purchase (direct vs indirect). For example, if your sale volume is less than 15,000 € in the Fashion category, then you can earn up to 10% per sale. However if your sales volume is higher than 15,000 €, you can earn as much as 12% affiliate commission rate. 

Join Amazon Affiliate Program Germany (Cuelinks) 


Amazon Affiliate Program Commission Rates for Singapore

Last but not least, Amazon affiliate program commission rates for Singapore are kind of average (not too high, nor too steep). The highest affiliate commission you get is 12% which is on beauty, watches, jewellery and luxury beauty products. Notably, Amazon seems to be offering more commission on grocery sales in Singapore as compared to other countries (up to 10% per sale). If you are an influencer, you can even make some affiliate commissions with the help of Cuelinks which lets you convert all your normal links to affiliate links in a single click. You can even give Cuelinks a block of text and it will instantly monetise the text with affiliate links. Nevertheless, below is a full list of Amazon Singapore affiliate commission rates: 

Amazon Affiliate Program Commission Rates Singapore
Product/Category Commission Rate 
Beauty, Watches, Jewelry, Luxury Beauty12.00%
Grocery, PCA, Apparel, Shoes, Furniture, Luggage10.00%
Baby, Home, Kitchen8.50%
Business Industrial & Scientific Supplies, Lawn & Garden, Musical Instruments8.00%
Books, Toys, Office Products7.50%
Health & Personal Care5.50%
Video Games5.20%
Pets, Sporting Goods, Outdoor Recreation, Automotive Parts & Accessories, Home Improvement, Tools5.00%
PC, Electronics, Home Entertainment2.60%
DVD, Major Appliances, Music, All Other Categories5.00%

Join Amazon Affiliate Program Singapore (Cuelinks) 


So this was all about sharing the Amazon Affiliate Commission Rates for different countries including Germany, France, Singapore, the US, the UK, India and more. Please note that these commission rates keep changing. So please take the above numbers as a rough approximation. To know the latest affiliate programs’ commission rates, you can visit Cuelinks and see all the details of the program such as payout categories, cookie duration and more all in one place and in a few simple clicks

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