30 Best Hotel & Accommodation Affiliate Programs for UK (2026)

The UK travel and hospitality market continues to grow, offering affiliates lucrative opportunities with top hotel and accommodation brands. Leading OTAs and hotel chains provide affiliate partners with competitive commissions and marketing support. In this guide, we highlight the best hotel and accommodation affiliate programs for UK publishers in 2026, focusing on high-commission CPS (cost-per-sale) models and longer cookies. We also note CPC-based programs (per-click rates).

Top Global OTAs & Booking Platforms

• Booking.com: One of the world’s largest hotel OTAs. The Booking.com affiliate program pays up to ~5% commission on bookings. However, the cookie is very short (about 1 day). This means users must click your link and book within 24 hours to earn commission. Despite the short cookie, Booking.com’s brand recognition and high conversion rates make it a must-have.
• Agoda: A major Asia-centric OTA now popular worldwide. Agoda’s affiliate program offers roughly 5.4-6% commission on accommodations, with a 1-day cookie. Agoda pays 6% of booking totals (excl. tax). Its strong inventory in Asia and global properties makes it a good fit for UK audiences traveling abroad.
• Hotels.com: Part of Expedia Group, Hotels.com covers over 90 countries. The Hotels.com affiliate program pays around 3-3.6% commission (depending on booking type) with a 7-day cookie. (According to FlexOffers, Hotels.com rates vary from 1.2% to 3.2%, but Cuelinks lists 3.6%.) The 7-day cookie is generous for hotel bookings.
• Vrbo (Vacation Rentals by Expedia): A leading platform for vacation homes and villas. The Vrbo affiliate program offers 1.8% commission on booking values, with a 7-day cookie. While 1.8% seems low, Vrbo’s high average order value (~£2,570) means payouts can be substantial on large villa bookings. Vrbo complements hotel programs by capturing the holiday-rental market.
• Expedia Group Brands (e.g. Hotels.com, Vrbo): In addition to Hotels.com and Vrbo, Expedia’s other brands (Expedia.co.uk, Travelocity, etc.) typically pay ~3-6% commission (bookings must be consumed and validated). While not listed explicitly above, many Expedia affiliate programs run via Cuelinks, with similar terms. (For example, Expedia UK affiliates earn up to 6% on stays.)

Vacation Rentals & Self-Catering

• HomeToGo UK: A meta-search for vacation rentals. Uniquely, HomeToGo runs a Dynamic-CPC model (min ₹0.15 per click, or about $0.002), with a 30-day cookie. The dynamic CPC makes it a very performance-centric program per referral, so we generally do recommend focusing on it. UK affiliates can use it as supplementary content, but expect medium-high earnings per click.
• Holidu (UK): A Germany-based vacation rental search engine. Holidu’s UK affiliate program offers about 5% commission (avg via dynamic-CPC campaign) on bookings and a 30-day cookie. This makes it comparable to HomeAway/Vrbo for cottages and villas, with a solid cookie. It’s well-suited for UK and European rental traffic.
• Homes & Villas by Marriott: Marriott’s upscale homes and villas platform. Affiliates earn around 2.7% commission (Marriott brand average) on vacation home bookings, with a 7-day cookie. This program is ideal if you promote Marriott’s rentals alongside their hotels.
• Luxury Cottages: A UK-based luxury cottage booking site. Unfortunately, the Luxury Cottages affiliate program is Dynamic-CPC only (min ₹0.15/click) with a 30-day cookie. That means affiliates earn per referral click. We note it here for completeness, but it generally yields low income per click.
• Glamping Hideaways: A UK glamping directory. Notably, it offers a standard 5% (avg via Dynamic-CPC campaign) commission on bookings with a 30-day cookie. This is a real CPS model, making it more worthwhile. If your audience is interested in unique stays and camping holidays, the Glamping Hideways affiliate program converts well with longer cookie support.

Holiday Parks & UK Stays

• Haven Holidays: A major UK family holiday park chain. The Haven Holidays affiliate program pays competitive rates (Dynamic-CPC) but importantly has a 30-day cookie. Haven also regularly runs seasonal promotions, helping conversions. It’s one of the top UK-focused affiliate programs in this list.
• Forest Holidays: Luxury cabins in UK woodlands (operated by Bourne Leisure, same as Haven). However, Forest Holidays’ affiliate program is Dynamic-CPC (min ~£0.0017 per click) with a 30-day cookie. Due to the CPC model, it’s typically less lucrative per click. We list it, but recommend focusing on the Haven/Holsbredeal side (like Haven).
• EuroParcs: European holiday park network (Netherlands-based). Commission rates vary by network, from about 2.7% in the UK (avg via Dynamic-CPC campaign) to ~6% elsewhere. Cookie details vary but are typically 30 days. EuroParcs can be niche; affiliate offers depend on network sign-up.
• Holidaysuites.eu: French and Spanish villa rental brand. The Holidaysuites Europe affiliate program is Dynamic-CPC, 30-day cookie, so earnings are based on performance (sales) per click. We do recommend focusing on this one for its competitiveness.

Hotel Chains & Brands

• Address Hotels (by Emaar): Luxury hotels in UAE (e.g. Dubai). The Address Hotels affiliate program offers up to ~1.8% commission on sales with a 30-day cookie. The commission is modest, but Address’s strong brand in Middle East travel could yield traffic if you cover that niche.
• Anantara Hotels & Resorts: Upscale Asian resort chain. The Anantara affiliate program pays about 1.9% commission with a 30-day cookie. Again, the rate is low, but Anantara’s global resorts (often in Thailand, Vietnam, UAE) can appeal to UK travelers.
• Niccolo Hotels: Luxury group in Asia (member of Marco Polo Group). Avid Affiliates reports 4-5% commission. Cookies vary by network (21-30 days). This is one of the higher-commission chain programs on the list; if your UK audience books hotels in Hong Kong/China, it’s worth promoting.
• Marcopolo Hotels: European hotels (Marcopolo Hotel Group). The Cuelinks program pays 4.5% commission (goes upto 6%) with a 7-day cookie. This is relatively attractive for a hotel chain. If your UK audience travels to Spain/Portugal, Marcopolo is worthwhile.
• H10 Hotels: Spanish mid-range/upper hotels (H10 Hotels & Resorts). Cuelinks shows 3.42% commission, 30-day cookie. This is a decent mid-range commission; H10 operates over 60 properties mainly in Spain and the Caribbean.
• Millennium Hotels & Resorts: Pan-Asian chain (100+ hotels in Asia Pacific). The Millennium Hotels affiliate program offers 1.89% commission and 30-day cookies. Commission is low, but Millennium is global (Asia/Middle East) so can complement Asia travel content.
• Macdonald Hotels & Resorts: UK-based chain (30 UK hotels, 8 in Spain). The Commission is based on the Dynamic-CPC model, but typically is at ~2-4% on an average.
• Be Live Hotels: Spanish all-inclusive resorts. The program pays 4.5% commission (avg via Dynamic-CPC campaign), 30-day cookie. Good rate for a European resort chain that has a worldwide affiliate program.
• Lavender Hotels: UK budget chain. The Lavender Hotels affiliate program is Dynamic-CPC one with a 30-day cookie. Not a CPS model, so low value per click.
• Landmar Hotels: Spanish hotel group. Again Dynamic-CPC (min ~₹0.15/click), 30-day cookie. Low-mid earnings per click.
• Sirenis Hotels: Spanish Caribbean resorts. The Sirenis Hotels affiliate program is Dynamic-CPC one with a 30-day cookie. Mid-high per-click payout based on sales performance.

Niche & Special Programs

• Cameron House (Scotland): Luxury Loch Lomond resort in Scotland. 5% commission on bookings (avg via Dynamic-CPC campaign) with a 7-day cookie. This is a strong rate for a single-property resort. Very targeted: promote for Scottish getaway audiences.
• Haven & Glenmoriston Lodges (Loch Ness): Part of the Cameron House family. Likely similar terms (5%). Good for UK and Scottish travel niches.
• The Clermont / Cumberland / Montcalm / Royal Horseguards (London hotels): London boutique/4-5★ hotels (part of Guoman/Morgans Hotel Group). These run affiliate programs but exact rates aren’t public. Given their luxury positioning, expect ~4-6% (avg via Dynamic-CPC campaign). They each have 30-day cookies. Best for London-centric travel sites.
• HotelTonight: Last-minute hotel deals app (now part of Airbnb). Its affiliate program historically paid $6-7 per app install or 5% commission on bookings (varies by market). Cookie length is usually short (days). Good for a mobile-focused audience. (No easy citation found, but affiliates often find modest commissions.)
• Other Niche Affiliates: There are many smaller programs (e.g. EuroCamp, James Villa Holidays: though not listed, or Hertz Iceland, etc.), often with fixed payouts per booking. These can complement content but typically pay flat fees rather than percentages. 

Choosing the Right Programs

When evaluating these programs for your UK audience, consider:

• Commission rate vs. Conversion: A program like Booking.com (5% but 1-day cookie) may convert very well, making it valuable despite the short cookie. Hotels.com (3.6%, 7-day cookie) is similar.
• Cookie duration: Longer cookies (30 days or more) give more time for a customer to book. For example, Holidu UK and Homes & Villas both have 30- and 7-day cookies respectively, which are generous.
• Relevance to audience: UK affiliates may earn more by promoting UK- or Europe-centric programs (Haven, Forest Holidays, UK hotels) or global brands their audience trusts. If you have a Europe-focus, programs like Marcopolo Hotels and H10 Hotels (3-4% in Europe) can perform well.
• Marketing materials: Many large brands provide banners, feeds, and coupons (Hotels.com, VRBO, Agoda, etc.). These can increase conversion.
• Network and tracking: Most listed programs run on the Cuelinks network (sub-network). Check the network’s reported EPC (Earnings Per Click) and reversal rates if available for the UK region. For example, ZenHotels (HotelPlanner) shows ~5%, indicating solid performance.

Top Picks for UK Affiliates

Based on commission, cookie, and brand strength, here are some standout picks:

• Booking.com: Industry leader, 4-5% CPS (1-day cookie). Essential for any hotel-focused affiliate.
• Agoda: 5-6% CPS (1-day cookie). Great for Asia and global properties.
• Hotels.com (Expedia): ~3.6% CPS (7-day cookie). Wide inventory, longer cookie.
• VRBO: ~1.8% CPS (7-day cookie). High order value niche (villas/rentals).
• Holidu (UK): 5% CPS (30-day cookie). Good for UK/Europe rental markets.
• Glamping Hideaways: 5% CPS (30-day cookie). High commission for the UK glamping niche.
• Marcopolo Hotels: 4.5% CPS (7-day cookie). Solid European hotel chain.
• H10 Hotels: 3.42% CPS (30-day cookie). Good Spanish chain.
• Be Live Hotels: 4.5% CPS (30-day cookie). Decent Spanish resort chain.

Additionally, UK-centric programs like Haven Holidays (family parks) and Forest Holidays (cabins): even though the latter is CPC: can be useful if your content is UK-focused.

Note: All the UK hotel affiliate programs mentioned above are made available by Cuelinks (affiliate marketing platform with 1500+ brand partners across the globe and 14+ years of expertise)

Conclusion

By focusing on high-commission, CPS-based hotel and accommodation affiliate programs, UK publishers can maximize earnings. Leading OTA programs (Booking.com, Agoda, Hotels.com, VRBO) should form the backbone of a travel affiliate strategy. Complement these with strong niche fits: e.g. Holidu for rentals, Glamping Hideaways for UK campers, and Marcopolo or H10 for European vacations. Allocate effort toward the programs above and always tailor your choices to your audience’s interests (e.g. European travel vs. local UK holidays). With the right mix, UK affiliates can unlock significant revenue from hotel and accommodation bookings in 2026.