VRBO affiliate marketing program

VRBO Affiliate program


Platform where tracking is available


Cookie Duration




Incentive / cashback


Social media


VRBO UK Affiliate Payout Categories

Payout on Consumed booking
Traveler Inquiry
Property Listing

Media Allowed/Disallowed

Allowed Media

Text Link

Disallowed Media

Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)

Countries Allowed

United Kingdom Flag United Kingdom

Important Information for VRBO UK Affiliate Program

Cookie duration (consumed bookings) : 7 days

Guidelines :

1. Each Partner undertakes that it shall not engage in any fraudulent, unethical or unlawful activity, any activity which is not transparent to, nor in the best interests of Partnerize, Advertisers and/or Users, or any activity that intentionally or unintentionally misuses or circumvents this Agreement, the Services and/or the payment terms herein ("Unethical Activities"). Examples of Unethical Activities include, but are not limited to:

1.1. use of inappropriate software (whether third party or otherwise) in order to create financial gain for Partner;

1.2. bidding on legally-protected key terms within paid search, or any other third party advertising system based on keywords, without Partnerize's and/or Advertiser's prior approval;

1.3. implementing links that are placed in such a way that is misleading to Users or where there is an incentive to click on them without a User's full knowledge of the consequences of their actions. For example, activating a cookie which may later mean a conversion of sale to the owner of the Partner link ('forced clicks'), or otherwise causing or enabling links to Advertisers which are not made in good faith;

1.4 promotion by unsolicited email;

1.5. mimicking the action of a Partner link click which results in a cookie being stored on a User's machine which could later lead to the conversion of a sale to said Partner;

1.6 breach of Advertiser guidelines or terms; or

1.6 promoting, distributing or otherwise publishing any content that includes content on the Site, which is libelous, defamatory, obscene, pornographic, abusive, fraudulent or violates any law.

2. The provisions of this paragraph apply to Partners whose Site comprises an email list ("Email Partner"). Email Partners must:

2.1 create, supply and operate such lists in accordance with data protection and other applicable laws;

2.2. obtain cuelinks approval before sending email promotions on behalf of Advertisers to Users;

2.3. upon cuelinks request, promptly supply examples of email promotions which Email Partner proposes to use;

2.4. upon cuelinks request, promptly provide full disclosure as to the origin and source of its list or database of email addresses, including supplying satisfactory evidence that these have been properly purchased or licensed; details of the party from whom they have been purchased or licensed; and details which demonstrate that they have been created, supplied and operated in accordance with data protection and other applicable laws.

3. Each Partner shall protect and maintain the confidentiality of their logins, Links and other data used to manage access to the Platform and Campaigns and shall ensure that a third party may not change Partner's details without Partner's knowledge.

4. Each Partner must specify the URLs it will use to track Transactions as part of the sign up process via the Platform ("Authorised URLs"). cuelinks may ignore Transactions entered into via URLs other than Authorised URLs and/or withhold Commission in respect of them. A Partner may add additional or substitute URLs from time to time via the Platform, but such URLs will only become operational once confirmed as such by cuelinks as Authorised URLs.


depict or promote: violence or sexually explicit material; material that is fraudulent, defamatory or obscene; or any material that contains misinformation/fake news;
reproduce content from other websites without express license or permission or without proper accreditation or reference where required;
use any method to falsely/illegally boost your social media engagement (e.g., in relation to number of likes, followers, comments);
appear incomplete – e.g., still under construction;
promote illegal activities or unlawful discrimination of any kind;
promote or contain any materials which infringe or assist others to infringe the Intellectual Property Rights of others;
contain any images or content that is in any way unlawful, harmful, threatening, defamatory, obscene, harassing or racially, ethically or otherwise objectionable;
otherwise violate any applicable federal, state, local and international laws and regulation;
use any services or practices to mask or hide your IP address and/or your referring URLs;
contain any spyware, malware, adware, virus, worm, trojan horse, or other subversive, malicious, or harmful code, or any application not expressly and knowingly authorized by Users prior to being downloaded or installed on their computer or other device;
operate as a sub-affiliate network (i.e., operates a product or service that provides digital marketing services to one or more businesses), including influencers network
operate as a travel agent;


any use of the Travel Content, regardless of whether it is permitted by these Terms;
maintaining a privacy policy that adequately discloses to Users how you and third parties  track, collect, use, store, share, and disclose User data, serve advertisements, and use cookies, pixels, and other tracking technologies;
use iFrames or similar functionality to display Travel Content or incorporate any part of the EG Affiliate Hub;
use any functionality that places a cookie on User’s device, e.g., “frontdoors” and toolbars with such functionality;
engage in any marketing activities on behalf of us, any Related Company or our partners in connection with the Program, that are not expressly permitted by these Terms. For example, you will not use any  Mark or Travel Content in any offline promotion or in any other offline manner (e.g., in any facsimile, direct mailing, text messaging, email or attachment to email, or other document, or on television, radio, or other offline media);
scrape, crawl or monitor the Sites, any other websites operated , by any Related Company or by other partners through which Travel Content is available;
allow (and will take reasonable steps to prevent) any direct or indirect extraction, repurposing and/or aggregation of any Travel Content (including the use of Travel Suppliers’ information and photos), Confidential Information, or any other data or information made available under these Terms;
use or any related logos from any Related Company in any tool bar activities/placements (for example by promoting discounts available on cashback sites);
allow any Travel Content, the names or trademarks of or a Related Company to be placed, displayed and/or used on any Partner Site that you do not own and operate under your own brands and for your own benefit (i.e. you cannot use any part of the Travel Content on sites that you operate for third parties/third party brands even if you own such sites, and on third party sites);
use any Travel Content in connection with providing others with the capability of and/or soliciting others to join a partner marketing, advertising or similar network for the purpose of engaging in business of the type conducted by  (e.g. you will not use Travel Content provided in relation to these Terms to set up/administer a sub-network of Partners or publishers (regardless of whether you own and/or own and operate sites on behalf of the intended third party partners or publishers); and
misuse or otherwise infringe any trademarks of any Travel Supplier or any misspelling, variant, transliteration, script or substantially similar or confusingly similar version thereof by using or registering it as a domain name or sub-domain name.

Coupons and Vouchers.

You may not display Travel Content that includes coupon, voucher, or discount codes (“Coupon Codes”) unless Cuelinks expressly provides the Coupon Codes to you via either email or via the Administrator Site or the EG Affiliate Hub.

Search Marketing Coupon Requirements.

Coupon” means an authorized promotion, explicitly approved by cuelinks, whereby the customer must enter a Coupon Code at checkout to redeem the advertised discount or promotion;

Deal” means an onsite promotion, sale, or site-wide saving that is available to the public and does not require a Coupon Code to be entered for the customer to redeem the advertised discount or promotion.

At all times during your participation in the Program, you will ensure that your search engine optimization (“SEO”) and search engine marketing (“SEM”) activities related to 

You agree that you shall not undertake or engage in any of the following (each hereinafter referred to as “Prohibited Search Marketing Activities”):

Partner shall not promote unauthorized Coupons in its page title text 

Partner shall not promote unauthorised Coupons in its meta description 

Partner shall not use Coupon and Deal related keywords in its Page Title Text and / or meta descriptions. These keywords can only be used in conjunction with a numerical keyword (25%, 10%, etc.) if it is: a) a legitimate offer or, b) the Partner has explicit written approval from cuelinks to promote an authorised Coupon campaign.

Keyword Bidding.

You must not develop or use any browser extensions to:

display any unauthorised alerts, advertisements or other content to consumers including via toolbars, pop-ups, pop-unders

redirect a User’s browser to another website via affiliate links; or

display advertisements or other content containing any trademarks

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About VRBO Affiliate Campaign

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with over 2 million unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.