With India’s digital economy booming, app affiliate marketing is becoming one of the most exciting ways to earn online. From food delivery and ride-hailing to gaming, finance, and entertainment, top Indian apps are offering lucrative affiliate commissions. Whether you’re a content creator, influencer, or someone with a niche audience, promoting these apps can earn you real money per install, user acquisition, first transaction, or sale.
Here’s a curated list of the best app affiliate marketing programs in India that you can start promoting today:
Table of Contents
BookMyShow CPI & CPA
BookMyShow is India’s go-to app for movie, concert, and event ticket bookings. It has a loyal user base and frequently runs app install, ticket bookings, cashback, and coupon campaigns.
As a BookMyShow affiliate, you will earn on installs and ticket purchases. Moreover, m-site and website platforms are also allowed (CPS)! It’s perfect for entertainment bloggers, meme pages, and influencers covering events or films.
| BookMyShow App Affiliate Program Details | |
| Affiliate Model | CPI (Android) & CPA (book ticket) |
| Cookie | 7 days |
| Commission Rate | ₹6.75 – ₹8.10 |
| Allowed User Type | New and Existing |
| Key Marketing options | Deals, Coupons, Cashback, Reward Points, Incentives, Charity |
Zomato CPI & CPFT
Zomato is India’s leading food delivery and restaurant discovery app. With millions of users and strong brand recall, it’s one of the most recognized consumer apps across metros and tier-2 cities.
As a Zomato affiliate, you can earn commission per install, user orders, and Zomato coupon code redemptions (CPS) on all platforms. Whether you’re a food blogger or run a lifestyle page, linking Zomato deals, coupons, or the app itself can drive great conversions and consistent earnings.
| Zomato App Affiliate Program Details | |
| Affiliate Model | CPI (Android) & CPFT |
| Cookie | NA |
| Commission Rate | ₹48.75 – ₹55.60 |
| Allowed User Type | New |
| Key Marketing options | Text Link and Banner |
Swiggy: CPI, CPFT, CPA
Swiggy is another food delivery giant that dominates the Indian market. Its wide delivery network and offers make it highly appealing to app users of all ages. Its Instamart section is popular for 10-min delivery of groceries, packaged foods, daily essentials, electronics, and much more!
With the Swiggy affiliate program, you can promote app installs, Instamart deals, delivery partner high earnings, and earn commissions. You can target users during meal times or holidays to increase CTRs and engagement.
| Swiggy App Affiliate Program Details | |
| Affiliate Model | CPI (Android) & CPFT (Instamart) |
| Cookie | 7 days |
| Commission Rate | ₹56.25 – ₹63.75 |
| Allowed User Type | New |
| Key Marketing options | Deals and Coupons |
| Alternative: Flipkart Minutes & Kilos (Grocery) Affiliate Program | |
There’s also the Swiggy Delivery Partner CPA Affiliate Program which earns you ₹300! Requirements include the user to download the partner app, register, and start delivering for Swiggy.
Uber Riders: CPI, CPA, CPFT (ride booking)
Uber is a global ride-hailing giant with a strong presence across Indian cities. From daily commuters to airport travelers, Uber’s app is widely used for convenient and affordable transportation.
| Uber App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT (first ride) |
| Cookie | NA |
| Commission Rate | ₹90.22 |
| Allowed User Type | New |
| Key Marketing options | Text Link and Banner |
As an affiliate, you can promote the Uber Riders app and earn commissions on installs and new user rides. Travel bloggers, city guide pages, and local content creators can benefit greatly by tapping into Uber’s trusted brand and frequent usage.
Blinkit: CPI, CPA, CPFT
Blinkit (by Zomato) delivers groceries and essentials within minutes in major Indian cities. The promise of ultra-fast delivery makes it popular among working professionals and homemakers alike.
| Blinkit App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT |
| Cookie | NA |
| Commission Rate | ₹117 |
| Allowed User Type | New |
| Key Marketing options | Text Link and Banner |
| Alternative: Amazon (Fresh) Affiliate Program | |
By promoting Blinkit’s app, you can earn commissions after the first transaction (install app, register, and order). It’s ideal for lifestyle and productivity content creators looking to promote convenience-based services.
Zepto: CPI, CPA, CPFT (order)
Zepto is another emerging player in the quick commerce space. Its 10-minute delivery promise, clean UI, and expanding coverage make it a hot download among urban users.
| Zepto App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT (first order) |
| Cookie | 7 days |
| Commission Rate | ₹40.98 – ₹50.10 (upto ₹75.60 for Zepto coupon code redemptions) |
| Allowed User Type | New |
| Key Marketing options | Deals and Coupons |
| Alternative: AliExpress Affiliate Program | |
As an affiliate, you can drive app installs, coupon redemptions, and first orders. Zepto’s aggressive customer acquisition campaigns mean high converting offers for publishers.
Jupiter Edge Rupay Credit Card: CPI & CPA
Jupiter is a modern neo-banking app offering zero-balance savings accounts, spending insights, credit card, and instant UPI. It targets young, tech-savvy users.
| Jupiter App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA (credit card) |
| Cookie | NA |
| Commission Rate | ₹712.50 |
| Allowed User Type | New and Existing (new to Jupiter card) |
| Key Marketing options | Text Links and Banners |
You earn on successful Jupiter Edge Rupay credit card applications. It’s best suited for finance YouTubers, FinTokers, and personal finance bloggers looking to promote smarter money management and credit cards.
RedBus: CPI, CPA, CPFT (bus ticket booking)
RedBus is India’s leading bus booking platform with millions of users, especially in tier-2 and tier-3 cities. It’s a trusted brand with frequent discounts and wide availability.
| RedBus App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT |
| Cookie | NA |
| Commission Rate | ₹127 – ₹150 |
| Allowed User Type | New and Existing |
| Key Marketing options | Text Links and Banners |
| Alternative: Expedia India Affiliate Program | |
You can earn through app installs and confirmed bus bookings. This program suits travel bloggers, city guides, and social pages promoting intercity travel.
Upstox: CPI & CPA
Upstox is a rapidly growing stock trading app in India, backed by strong funding and user adoption. It appeals to both beginner and intermediate investors.
| Upstox App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | NA |
| Commission Rate | ₹157.50 – ₹200.50 |
| Allowed User Type | New and Existing |
| Key Marketing options | Text Links and Banners |
| Alternative: Axis Mutual Fund Affiliate Program (₹525/lead) | |
This affiliate program offers high commission per demat account opening via the app. If you have a finance-focused audience, this is one of the most rewarding programs you can promote.
Upstox also has a CPL affiliate program for all platforms. Its commission rate ranges from ₹635 to ₹765 per successful demat & trading account.
Rupee Redee: CPI & CPA (register)
Rupee Redee offers instant personal loans via a completely digital app process. It caters to users with urgent cash needs and minimal documentation.
The affiliate program rewards installs with OTP registrations. It works well for audiences seeking financial solutions, especially in tier-2 cities.
| Rupee Redee App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | NA |
| Commission Rate | ₹18.75 – ₹35.75 |
| Allowed User Type | New and Existing |
| Key Marketing options | Text Links and Banners |
It also has the Rupee Redee CPL Affiliate Program where you earn ₹150 commission per loan application.
PhonePe: CPI & CPA (register)
PhonePe is a top UPI and payments app in India with features like recharges, bill payments, mutual fund investments, and more. It’s used widely across India.
| PhonePe App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | NA |
| Commission Rate | NA |
| Allowed User Type | New |
| Key Marketing options | Text Links and Banners |
You can earn on app installs with registrations. PhonePe offers regular app campaigns ideal for finance, cashback, and savings-related content.
Paytm App, Games, Money
Paytm is another household name in digital payments, offering everything from UPI to gold savings to finance (stock market, mutual fund, etc). Its app sees high retention and repeat usage.
As a Paytm affiliate, you can promote app installs, recharge offers, gaming deals, and Paytm Money. It’s one of the most trusted brands to convert traffic into income.
| Paytm App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT |
| Cookie | NA |
| Commission Rate | ₹9.64 – ₹11.56 |
| Allowed User Type | New |
| Key Marketing options | Text Links and Banners |
| Alternative: Kiwi App Affiliate Program | |
The Paytm First Games App Affiliate Program (Ludo, Rummy, etc.) gives upto ₹150 per app install + registration + deposit + gameplay. Finally, Paytm Money App Affiliate Program gives ₹300 per first trading.
Rupee112: CPI & CPA (loan disbursal)
Rupee112 is another micro-lending app that disburses short-term loans directly via mobile. It has a simple interface and fast approval process.
| Rupee112 App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | 30 days |
| Commission Rate | ₹750 |
| Allowed User Type | New |
| Key Marketing options | Cashback, Reward Points, Incentives, Charity |
You can promote it to students, gig workers, or small business owners. The affiliate commission per new user app installed with loan disbursal is quite competitive.
Gamerji
Gamerji is India’s biggest esports tournament platform where users can join skill-based gaming contests for real money.
As a Gamerji affiliate, you can earn when users install, register, and participate in games (optional). If your audience is gaming-focused, this is a must-have program.
| Gamerji App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | NA |
| Commission Rate | NA |
| Allowed User Type | New |
| Key Marketing options | Text Links and Banners |
| Alternative: Codashop Affiliate Program | |
Rummy Circle: CPFT (deposit)
Rummy Circle is a real-money gaming app that allows users to play and win cash legally. It is one of India’s oldest rummy apps with a strong following.
Promote the app for verified installs and first deposit actions. It’s ideal for affiliate marketers focused on gaming, earning apps, or entertainment.
| RummyCircle App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPFT (deposit) |
| Cookie | NA |
| Commission Rate | ₹210 – ₹252 |
| Allowed User Type | New |
| Key Marketing options | Text Links and Banners |
| Alternative: K4G Affiliate Program | |
There is also the RummyCircle iOS Affiliate Program which is CPI and CPA based so requires only app install and user registration.
Licious: CPI & CPFT (order)
Licious is an app for ordering premium meats, seafood, and ready-to-cook items. It’s popular among urban households and quality-conscious buyers.
The app offers frequent discounts and attractive welcome offers, making it easy to convert traffic into installs and purchases.
| Licious App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPFT |
| Cookie | NA |
| Commission Rate | ₹183.75 – ₹220.50 |
| Allowed User Type | New |
| Key Marketing options | Text Links, Text Emails, and Banners |
Practo: Health & Fitness App Affiliate Program
Practo is a top app for booking doctor appointments, online consultations, and ordering medicines (on & off). It’s trusted by millions of Indians for healthcare services.
Health bloggers and content creators can earn by driving installs with appointment bookings via their affiliate links.
| Practo App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA (doctor appointment) |
| Cookie | NA |
| Commission Rate | NA |
| Allowed User Type | New and Existing |
| Key Marketing options | Text Links and Banners |
| Alternative: HealthKart Affiliate Program | |
There is also the Practo CPS Affiliate Program which offers 11.25-13.50% commission on every transaction.
Airtel Payments Bank, Wynk Music (pay per install), more
Airtel’s self-care app offers prepaid/postpaid services, broadband management, and more. It’s widely used by Airtel customers.
Though mainstream, it has limited scope for affiliate earnings unless there are specific campaigns live. Suitable for recharge or telecom-related traffic.
| Airtel Thanks App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA (Airtel Payments Bank: Register and CKYC), CPFT (wallet) |
| Cookie | NA |
| Commission Rate | ₹142.50 |
| Allowed User Type | New |
| Key Marketing options | Deals, Coupons, Cashback, Reward Points, Incentives, Charity, Email (Text), Social Media |
| Alternative: Airtel Broadband CPL | |
Besides this, there are also Wynk App (CPI), DTH, Prepaid SIM, Postpaid SIM, and Prepaid to Postpaid SIM (CPS) Airtel affiliate programs where you can earn upto ₹840 per sale.
Max Fashion: CPI & CPS
Max Fashion’s app provides an affordable and trendy clothing shopping experience. Its growing popularity in the tier-2 market is notable.
You can promote the Max app for installs and sales, especially during end-of-season sales or festivals. Fashion influencers and deal bloggers can drive great results.
| Max Fashion App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPS |
| Cookie | 7 days |
| Commission Rate | New user: 5.62% | Existing user: 1.88% |
| Allowed User Type | New and Existing |
| Key Marketing options | Deals, Coupons, Cashback, Reward Points, Incentives, Charity |
Jio: CPI, CPA, CPT (Jio Wallet)
Jio’s app ecosystem includes MyJio, JioTV, JioCinema and more. While hugely popular, most of its services are bundled for Jio users.
Affiliate scope is limited to select campaigns, though it can work for telecom, finance (Jio Finance) or OTT content creators during IPL or film releases.
| Jio App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA, CPT |
| Cookie | NA |
| Commission Rate | ₹30 – ₹36 |
| Allowed User Type | New and Existing |
| Key Marketing options | Text Links and Banners |
Rio UPI Rupay Credit Card
The Rio app lets users access its credit card which is lifetime free along with no joining & renewal fee. It gives Rupay UPI cashback offers on every spend, brand offers, and more perks.
While niche, the program can earn commissions per install with successful Rio card applications. It’s best targeted at local credit card content pages or digital card networks.
| Rio App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA (card activated) |
| Cookie | 15 days |
| Commission Rate | ₹1,050 |
| Allowed User Type | New |
| Key Marketing options | Deals, Cashback, Reward Points, Incentives, Charity, Text Emails, Social Media |
Gaana: CPI & CPFT (subscription)
Gaana is one of the top music streaming apps in India. While it saw early success, competition from Spotify and YouTube Music has slowed its growth.
Affiliate campaigns are infrequent now, but you can still promote it during free trial periods or music-themed promotions.
| Gaana App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPFT (subscription) |
| Cookie | NA |
| Commission Rate | ₹47.25 – ₹56.70 |
| Allowed User Type | New and Existing (non-subscriber) |
| Key Marketing options | Deals, Coupons, Cashback, Reward Points, Incentives, Charity, Social Media |
| Alternative: Martinic Audio Affiliate Program | |
Badoo (part of Bumble): App Install CPA Network
Badoo is a global dating app with moderate traction in India. It’s more niche compared to Indian counterparts like Aisle or TrulyMadly.
The affiliate opportunity exists mainly for dating/lifestyle creators, though conversions may be slower compared to utility or shopping apps.
| Badoo App Affiliate Program Details | |
| Affiliate Model | CPI (Android), CPA |
| Cookie | NA |
| Commission Rate | ₹25.10 |
| Allowed User Type | New |
| Key Marketing options | NA |
| Alternative: Soulight Affiliate Program | |
Therefore, promoting mobile apps is one of the easiest ways to get started with affiliate marketing, especially in India, where mobile penetration is massive. From food to fintech, gaming to groceries, there’s an app affiliate program for every niche.
Start by picking 4-5 apps that match your audience and content. Sign up via a trusted affiliate network like Cuelinks, and begin sharing links through blogs, YouTube videos, Instagram Stories, or WhatsApp groups. With consistency, your installs and commissions will grow in no time!
Note: Some app campaigns might be paused so you can contact publisher support team on [email protected] to know when will they get live. Till then you can join their alternative affiliate programs. Make a note that alternatives are not app-focused.
Do apps have affiliate programs?
Yes. App Affiliate Programs help publishers/content creators monetize on every app download & install, user signups, subscriptions, sales, or any other activity subject to the app’s affiliate T&Cs.
Which apps have free affiliate programs?
At Cuelinks (affiliate marketing platform) you will find many app affiliate programs which are all free to join, but Cuelinks does take a small part of commission to keep its affiliate platform services (dashboard, analytics, tech tools, account manager, promotions, etc.) free and business going & growing.
When I can earn from apps directly via Google Ads, why should I join app affiliate programs?
Google Ads pay per click while app affiliate programs will pay you per install, signup, transaction, or any other activity. Thus, app affiliate programs will earn you 3X-5X or even more every time due to high impact like user acquisition, app installs, sales, subscriptions, etc.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
