Top 25 App Affiliate Programs: CPI, CPA, CPFT, CPS

India’s mobile-first market offers many affiliate opportunities through apps. By promoting app installs (CPI), signups (CPA), or transactions (CPFT), publishers earn commissions far higher than regular pay-per-click ads. Below is an updated list of popular Indian (excluding TikTok) app affiliate programs (with new additions in 2026), including program details like commission, cookie duration, affiliate model, target audience, and key promotional offers.

BookMyShow: CPI, CPA, CPFT (Entertainment)

BookMyShow is India’s leading movie and event ticketing app. Publishers earn on app installs and ticket purchases. It’s ideal for entertainment bloggers, meme pages, and social influencers covering films or events.

• BookMyShow Affiliate Program Model: CPI (app install) + CPA (register) + CPFT (book ticket)
• Commission: ₹6.75 – ₹8.10
• Cookie Duration: 7 days
• Target Audience: Entertainment enthusiasts and movie-goers (new and repeat users)
• Key Offers: Movie ticket deals and discounts (coupon links and banner ads)

Zomato: CPI & CPFT (Food Delivery)

Zomato is a top food delivery and restaurant discovery app. Affiliates earn on app installs and order completions. There’s also an all platforms (app, website, m-site) CPS program where users need to redeem a Zomato coupon successfully. The Zomato affiliate program is popular nationwide, especially among food bloggers and lifestyle pages.

• Affiliate Model: CPI + CPA + CPFT (order) 
• Commission: ₹48.75 – ₹55.60
• Cookie Duration: None (same-session)
• Target Audience: Urban foodies and restaurant-goers (new users only)
• Key Offers: App install incentives, restaurant coupon codes and deals (promote coupons or discount banners)

Swiggy: CPI, CPFT, CPA (Food Delivery, Groceries)

Swiggy dominates India’s food delivery market and also offers Instamart quick commerce. The Swiggy app affiliate program pays on app installs and first orders of Instamart. Besides, the general program is CPS based for new users. Content creators can target meal times or holidays for higher conversions.

• Affiliate Model: CPI + CPA + CPFT (first Instamart transaction)
• Commission: ₹56.25 – ₹63.75 
• Cookie Duration: 7 days
• Target Audience: General consumers ordering food, groceries, and daily essentials, of all ages
• Key Offers: Instamart and food order coupons, first-order discounts and cashback (promote Swiggy deals and discount codes)

There’s also the Swiggy Delivery Partner CPA Affiliate Program which earns you ₹300! Requirements include the user to download the partner app, register, and start delivering for Swiggy.

Uber Riders: CPI, CPA, CPFT

Uber is the leading ride-hailing app in India, used by commuters and travelers. The Uber Riders app affiliate program pays on app installs, rider signups, and first rides. It’s well-suited for travel bloggers, city guides, and local influencers.

• Affiliate Model: CPI + CPA + CPFT (first ride)
• Commission: ₹90.22
• Cookie Duration: None (instant credit)
• Target Audience: New riders interested in providing app-based taxi services to daily commuters, airport travelers, etc.
• Key Offers: First-ride incentives and promotions 

Blinkit: CPI, CPA, CPFT (Groceries & Daily Essentials)

Blinkit (formerly Grofers) promises ultra-fast grocery & daily essentials delivery. Affiliates earn once new users install the app and make their first purchase. It’s popular among time-pressed consumers (working professionals and homemakers) in major cities.

• Blinkit Affiliate Program Model: CPI + CPA + CPFT (first purchase)
• Commission: ₹117 per acquisition
• Cookie Duration: None (instant)
• Target Audience: Urban users needing quick delivery
• Key Offers: First-order incentives and groceries deals (promote mega-sale events or coupons)

Zepto: CPI, CPA, CPFT (Quick Commerce)

Zepto is a fast-growing 10-minute grocery delivery app. Affiliates earn when referred users install the app and complete their first order. It appeals to urban, value-conscious shoppers seeking convenience. Zepto’s aggressive customer acquisition campaigns mean high converting offers for publishers!

• Zepto Affiliate Program Model: CPI + CPA + CPFT (first order)
• Commission: ₹40.98 – ₹50.10 
• Cookie Duration: 7 days
• Target Audience: City dwellers (urban millennials) needing instant grocery delivery
• Key Offers: Coupon code redemptions and first-order vouchers (promote Zepto discount coupons)

Jupiter Edge Rupay Credit Card: CPI & CPA (Fintech)

Jupiter is a neo-banking app offering UPI, savings, and a Rupay credit card. Jupiter App’s Credit Card Affiliate Program pays when users install the app and get approved for the Edge Rupay card. It targets young, tech-savvy professionals and personal finance audiences.

• Affiliate Model: CPI + CPA (card activation)
• Commission: ₹712.50 per credit card approval
• Cookie Duration: None (pays on approval)
• Target Audience: Young professionals and finance enthusiasts (new card holders)
• Key Offers: Rewards or cashback on spending (promote card benefits and bonus signup offers)

Upstox: CPI & CPA (Stock Market)

Upstox is a stock trading and demat account app. It is rapidly growing and backed by strong funding and user adoption. It appeals to both beginner and intermediate investors. Affiliates earn on app installs and when users open new trading accounts.

The Upstox app affiliate program offers high commission per demat account opening. If you have a finance-focused audience, this is one of the most rewarding programs you can promote.

Upstox also has a CPL affiliate program for all platforms. Its commission rate ranges from ₹635 to ₹765 per successful demat & trading account. 

• Affiliate Model: CPI + CPA (trading account opening)
• Commission: ₹157.50 – ₹200.50
• Cookie Duration: None
• Target Audience: Aspiring traders and finance blog readers (new investors)
• Key Offers: Demat account signup bonuses 

Rupee Redee: CPI & CPA (Personal Loans)

Rupee Redee is a digital lending app offering instant personal loans. Affiliates are paid on app installs + OTP registrations. It works well for audiences with urgent cash needs, especially in Tier-2/3 cities. It also has the Rupee Redee CPL Affiliate Program where you earn ₹150 commission per loan application.

• Rupee Redee App Affiliate Program Model: CPI & CPA (registration)
• Commission: ₹18.75 – ₹35.75 per acquisition
• Cookie Duration: None 
• Target Audience: Borrowers in need of small, instant loans in smaller cities
• Key Offers: Login/OTP completion (quick loan sign-up freebies)

Rupee112: CPI & CPA (Micro-Loans)

Rupee112 is a micro-lending app for short-term loans. Affiliates earn high commission when users install the app and obtain a loan disbursement. It’s popular among students, gig workers, and small business owners as it has minimal documentation, simple interface, and fast approval process.

• Rupee112 App Affiliate Program Model: CPI & CPA (loan disbursal)
• Commission: ₹750 per successful loan disbursal
• Cookie Duration: 30 days
• Target Audience: Students and self-employed individuals needing quick cash
• Key Offers: First-time loan approval (low-doc instant loan ads)

Licious: CPI & CPFT (Premium Food)

Licious is an app for ordering premium meat, seafood, and ready-to-cook foods. Urban households seeking quality often use it. Affiliates earn on app installs and first purchase orders. The app offers frequent discounts and attractive welcome offers, making it easy to convert traffic into installs and purchases.

• Licious App Affiliate Program Model: CPI + CPFT (first order)
• Commission: ₹183.75 – ₹220.50 per acquisition
• Cookie Duration: 7 days
• Target Audience: Urban consumers interested in premium meal kits
• Key Offers: Welcome discounts and combo deals ( New User discounts and festive offers)

Max Fashion: CPI & CPS (Apparel)

Max Fashion’s app offers affordable clothing. Affiliates earn on new-user installs and any sales they drive. The brand sees strong interest in Tier-2 cities, especially during sales seasons.

• Max Fashion App Affiliate Model: CPI & CPS (sales)
• Commission: New user purchase: 5.62% (existing user: 1.88%)
• Cookie Duration: 7 days
• Target Audience: Budget fashion shoppers and deal hunters (new customers)
• Key Offers: Festive/end-of-season sale coupons (promote app-only deals and discount codes)

Zagg (earlier Rio) UPI Credit Card: CPI & CPA

Zagg provides a lifetime-free UPI-linked credit card. It gives Rupay UPI cashback offers on every spend, brand offers, and more perks. Affiliates earn a high payout when users install the app, apply for the card, and the card is activated successfully. It’s niche, suited for credit card and fintech content.

• Zagg (Rio) App Affiliate Model: CPI & CPA (card activation)
• Commission: ₹1,050 per card approval
• Cookie Duration: 15 days
• Target Audience: Finance-oriented audiences (new credit card applicants)
• Key Offers: Welcome cashback and card rewards (sign-up bonus on first spend)

FatakPay: CPI, CPA (Personal Loans)

FatakPay is an app offering quick personal loans. Affiliates earn on new app installs,  KYC-completed registrations, and first loan disbursals. The FatakPay app affiliate program is ideal for finance or loan-related content.

• Affiliate Model: CPI + CPA (loan credited)
• Commission: Up to ₹72 per new user (install + OTP + KYC + loan credit)
• Cookie Duration: 7 days
• Target Audience: Borrowers seeking instant loans (e.g., salaried individuals with urgent needs)
• Key Offers: New user loan approval incentives (promote hassle-free loan application process)

Jar: CPFT (Gold Savings)

Jar is a gold-savings app that rounds up users’ transactions to buy digital gold. It’s targeted at savers who like to invest small change. Affiliates earn on a user’s first gold purchase and autopay setup.

• Jar App Affiliate Program Model: CPFT (first transaction + autopay setup)
• Commission: Up to ₹37.80
• Cookie Duration: 7 days
• Target Audience: Millennial savers (ages 25-50) looking for micro-investments
• Key Offers: First-time deposit bonus (promote Jar’s welcome gold bonus on sign-up)

KreditPe: CPI, CPA, CPFT (Credit Card)

KreditPe is the Yes Bank Credit Card app. Its USP is unlimited 3% cashback on UPI spends. Affiliates earn on app installs, card activations, and 1st transactions within 30 days of activation. The KreditPe app affiliate program targets credit-worthy users and personal finance channels.

• Affiliate Model: CPI + CPA + CPFT (card transaction)
• Commission: Up to ₹1,215 per acquisition
• Cookie Duration: 7 days
• Target Audience: Professionals with good credit scores (new credit card applicants)
• Key Offers: Signup bonuses on first transaction, premium card rewards

MoneyView: CPI, CPA (Personal Loans)

MoneyView offers instant personal loans of upto ₹10 lakhs. Affiliates earn when a referred user installs the app and completes a loan application successfully i.e. takes loan. The target market is salaried or self-employed with moderate income.

• MoneyView App Affiliate Program Model: CPI + CPA (loan taken)
• Commission: ₹562.50
• Cookie Duration: 7 days
• Target Audience: Young professionals and self-employed (ages 21-45, income ≥₹13K)
• Key Offers: Hassle-free loan approval (promote flexible loan offers and quick approval)

Poonawalla Fincorp: CPI, CPA (Personal Loans)

Poonawalla Fincorp is a lending app for loans and EMI card solutions. Affiliates earn on app installs and first loan disbursals. The Poonawalla Fincorp app affiliate program is similar to other fintech loan apps but offers a long 30-day cookie.

• Affiliate Model: CPI + CPA (loan taken)
• Commission: Up to ₹675 per first loan disbursal
• Cookie Duration: 30 days
• Target Audience: Consumers needing personal loans (similar to other NBFC app audiences)
• Key Offers: Instant loan approval, low-rate first-loan offers

Stable Money: CPI, CPA (Savings/Investing)

Stable Money is a digital savings app. Affiliates earn when users install and register (completed mobile registration). The Stable Money app affiliate commission is small, targeting finance/new app audiences.

• Affiliate Model: CPI + CPA (register)
• Commission: ₹18 per mobile registration
• Cookie Duration: 7 days
• Target Audience: Young savers/investors (anyone interested in high-yield savings)
• Key Offers: First deposit bonus (promote signup and saving incentives)

StoryTV: CPI, CPFT (Entertainment Streaming)

Story.TV is a video streaming app offering on-demand dramas. Affiliates earn on installs and first paid trials. The StoryTV app affiliate program is categorized under entertainment content.

• Affiliate Model: CPI + CPFT (paid trial)
• Commission: ₹27
• Cookie Duration: 7 days
• Target Audience: Viewers of serialized entertainment content (young adults seeking new shows)
• Key Offers: Free trial subscription (promote trial signup and story-based series)

Toing (by Swiggy): CPI, CPFT (Quick Commerce)

Toing is Swiggy’s new 10-minute food delivery app in select cities. Affiliates earn on installs and a user’s first food order. The Toing app affiliate program is aimed at urban residents in target cities like Pune, Agra, and Vadodara.

• Affiliate Model: CPI + CPFT (order)
• Commission: ₹72
• Cookie Duration: 7 days
• Target Audience: City consumers needing ultra-fast food & groceries
• Key Offers: Order completion incentive (first-order discounts)

JoyRead: CPI, CPS (Books, iOS)

JoyRead is a fantasy novel reading app (iOS only). Affiliates earn a percentage of each sale (18% commission on paid content). It’s suited for book reviewers and mobile reading enthusiasts.

• JoyRead App Affiliate Program Model: CPI (iOS app install) + CPS (buy book/subscription)
• Commission: 15-18% per sale
• Cookie Duration: 30 days
• Target Audience: Avid readers (especially fantasy readers on iOS devices) around the world
• Key Offers: Subscription bonuses (can promote free trials and novel packages)

Lenme: CPI, CPFT (P2P Lending, iOS)

Lenme is a peer-to-peer lending app connecting borrowers and investors. The Lenme app affiliate program pays when users install and subscribe (first investment or borrowing). It targets fintech audiences on iOS. It also has a dynamic-CPC affiliate program for its website.

• Affiliate Model: CPI (iOS install) + CPFT (subscribe)
• Commission: ₹45 per first subscription purchase
• Cookie Duration: 30 days
• Target Audience: Investors or borrowers (financially savvy iOS users)
• Key Offers: Signup bonuses (lending platform signups and referral bonuses)

TikTok: CPI (Social Media, iOS App)

TikTok app’s affiliate program (iOS app) rewards affiliates for pure app installs. Affiliates earn on each referred install. This targets social media audiences and content creators.

• Affiliate Model: CPI (iOS app install)
• Commission: ₹90 per install
• Cookie Duration: 30 days
• Target Audience: Social media users (especially younger demographics on iPhones)
• Key Offers: Viral content incentives, TikTok sign-up campaigns

Paytm Money: CPI, CPA, CPFT (Investment/Trading)

Paytm Money provides key investment & trading services like Stocks, Mutual Funds, and IPO. The Paytm Money app affiliate program pays you on every new user app install, registration, and 1st successful trading.  

• Affiliate Model: CPI + CPA + CPFT (trading)
• Commission: ₹236.25
• Cookie Duration: 7 days
• Target Audience: Beginner traders, stock market enthusiasts (students, money-minded individuals, early small investors)
• Key Offers: free demat account, low trading fees (free for some initial trades)

Getting Started & Tips

To begin, choose 4-5 apps that fit your niche and audience. Sign up through Cuelinks or another affiliate network to access tracking links and banners. Share these links in your content – blog posts, YouTube videos, or social media – focusing on relevant themes (e.g. movie blogs link BookMyShow, finance blogs link loan apps). Use deals, coupons, or sign-up bonuses creatively to boost conversions. With consistent content and relevant promotions, your app installs and affiliate earnings can grow significantly.

Note: Some app campaigns might be paused so you can contact the publisher support team by signing up on Cuelinks, to know when they will go live.