Tracking - Online
Targeting- Geo's- PAN India Attribution time : 30 days Age- Male-Female, 18 and above, students preparing for competitive exams
Demographics- Male and Female of age 18+.
- All cap limits and reporting are listed in UTC+08:00 timezone
- No brokering
- No adult traffic
- No viral ads
- No Adwords traffic
- No social traffic including Facebook, Snapchat, etc.
- No pop-under or redirect traffic
- No push notifications
- Only use approved creatives or else payment will not be issued
- If sending in-app inventory, device ID's must be passed or else payment will be forfeited
- App name must be passed back, or else payment will be forfeited
- Over 50% of leads are expected to occur within the first hour frthe om click. If not, then leads may be susceptible to non-payment
- Leads with a CTIT shorter than 25 sec
- Leads with a CTIT shorter than 25 seconds and over one hour will be flagged for click fraud and subject to non-payment
- Leads outside the targeted geo, coming from a jailbroken device, and/or having abnormal post-event patterns will not be paid for
- Leads from phones with OS versions two times older than the latest software will be looked into
- If new device rate over 30%, leads may be reversed
Soft KPI: Clean RegistrationsP360 - Enabled
- Appsflyer Protect360 is used for fraud detection, flagged traffic will be non-payable- Any conversions delivered over the allocated cap will be non-payable.
Daily Cap - 50 Reg. (Do not overdeliver, the client is not paying for over-delivery and it hampers the campaign performance)
Over Delivery won't be paid.
KPI : Sign up- test prep70% | Sign up-High ARPU 50% | Sign up - purchase 5-7%
Creatives : https://drive.google.com/drive/folders/18jqbbi74V87UQZegv1m93RskVxPxsodv?usp=sharing