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Important Information for Kuku FM CPT Program
Tracking Details:
Tracking - Online
Fraud tool: Singular
Geo: India
Targeted : Hindi User
Cap: 100 Transactions per day
Transaction packs value: INR 99, INR 199 and INR 399
Hard KPIs:· 90% user creation (install- to- the homepage)· D0 cancellations shall not be more than 5%· D0 uninstalls shall not be more than 30%
Soft KPI 1: Install to transaction > 5%Soft KPI 2: Good D1-10 Retention
Additional KPIs:· Fraud rate shall not be more than 15%· D0 install to transaction rate 11-12%· D7 install to transaction rate 15-16%
Fraud tool: Singular
Geo: India
Targeted : Hindi User
Cap: 100 Transactions per day
Transaction packs value: INR 99, INR 199 and INR 399
Hard KPIs:· 90% user creation (install- to- the homepage)· D0 cancellations shall not be more than 5%· D0 uninstalls shall not be more than 30%
Soft KPI 1: Install to transaction > 5%Soft KPI 2: Good D1-10 Retention
Additional KPIs:· Fraud rate shall not be more than 15%· D0 install to transaction rate 11-12%· D7 install to transaction rate 15-16%
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About Kuku FM CPT Campaign
India’s most loved audiobook app trusted by 3Cr+ listeners. Listen to best-seller audiobooks and audio stories in 7+ regional languages across 15+ genres. Get unlimited access to audiobooks and stories in languages like Hindi, Tamil Telugu, Malayalam, Marathi, Bangla and more
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