As India gears up for Diwali 2025, dozens of retailers are launching mega sales. Affiliate marketers and content creators should highlight these festivals to their audiences, showcasing the deep discounts, special coupons, and lucrative commission categories. Below we organize the top 45 Diwali sales by category, with key offers (and affiliate notes) for each.
E-Commerce Mega Festivals
- Amazon Great Indian Festival (Sept 23 – Oct 2025): Amazon’s flagship Diwali sale started on Sept 23. It offers steep discounts on smartphones (e.g. Apple iPhone 15, Samsung S24 Ultra), laptops, TVs and home appliances. Fashion, beauty and kitchenware also see major markdowns. Affiliates should promote high-ticket gadgets and Amazon-exclusive devices. Commission tips: Amazon affiliates earn ~5-8% on beauty/apparel and ~6-7% on its devices.
Also Read: How Affiliates Can Earn Big in Amazon Great Indian Festival Sale 2025?
- Flipkart Big Diwali Sale & Big Billion Days: Flipkart’s BBD festival started on Sept 23 (followed by Big Diwali Sale), with deals across categories. Phones (iPhone 16, Galaxy S24, etc.), TVs, and home appliances have got deep cuts. Fashion and books are big attractions. Affiliates can push combo offers (e.g. smartphone + accessories) and Flipkart-specific brands. High-commission affiliate categories include fashion at ~5% and appliances at ~3-4%.
Also Read: Flipkart Big Billion Days 2025: Affiliate Tips & Tricks!
- Snapdeal Mega Diwali Sale: Snapdeal typically aligns with the festival, offering sitewide discounts (often on apparel and home goods) plus bank/UPI deals. Affiliates can use general coupons to encourage first-time buyers via the Snapdeal Affiliate Program.
- Meesho Maha Diwali Sale (4 Oct 2025): Meesho’s social commerce “Maha Diwali Sale” (starts 4th Oct) features huge discounts (up to ~70-80%) on fashion, jewelry, and home decor. In 2024 Meesho saw over 3.3 crore orders during its Diwali sale, so expect heavy traffic. Affiliates should emphasize trending ethnic/party wear and use Flash Deal promotions.
Also Read: Meesho Affiliate Program: A Complete Guide from Registering to Earning Commissions Online
- JioMart JioUtsav (Navratri/Oct): JioMart’s “JioUtsav” sale spans early October, with deals on groceries, electronics and more. Reportedly, JioMart is offering special prices on gadgets (e.g. iPhone 16e for ₹44,870, iPhone 16 Plus at ₹61,000) and massive cuts on appliances (up to 90% off on kitchen/home items). For affiliates: highlight “home makeover” packages and partner-brand bundles (e.g. decor + groceries).
Electronics & Devices Deals
- Croma Diwali Sale: Croma’s festive sale delivers big savings on electronics. Past reports mention up to ~35% off on TVs, laptops, smartphones and appliances, plus EMI and bank offers. Affiliates should push high-margin items (e.g. Samsung/Apple gadgets) and EMI deals.
- Apple Diwali Sale Offers: Apple India is offering sitewide “festive cashback” during Diwali. For 2025, Amazon/retailer Apple deals include up to ₹10,000 instant cashback on iPhones, MacBooks and iPads via select cards. Example: a MacBook Air M4 for ₹79,990 net price after ₹10k+₹10k off. Affiliates can promote Apple gifts with these instant-offers and upto 12 months no-cost EMIs.
| Apple Affiliate Program | Commission Rate (upto) CPS |
| KRCS Apple Premium Reseller Affiliate Program | 7.5% |
| Appleverse Affiliate Program | ₹0.14/click (dynamic CPC) |
| Apple India Affiliate Program | 1.44% |
| Apple TV (IOS) Affiliate Program | 180% |
| Apple Music Affiliate Program | 82.8% |
| Maple Affiliate Program | ₹63 |
- “Diwali with Xiaomi” Sale: Xiaomi’s own festive campaign (“Diwali with Xiaomi”) features exclusive Redmi and Poco phone deals. The new Redmi Note 14 5G starts at just ₹16,499 during the sale. Also expect freebies like extended warranties. Affiliates should use Xiaomi coupon codes and bundle Xiaomi accessories (e.g. smartbands).
Join Xiaomi Affiliate Program for 1.05-1.89% Earnings per Sale
- OnePlus Festive Sale: OnePlus runs a Diwali sale (around Sept 22-27 Oct). For example, the OnePlus 13 gets a flat ₹8,000 price cut + ₹4,250 bank discount (net ~₹57,749). Other models like the 13R and 13s have similar ₹4k-₹5k+ bank offers. Affiliates can highlight these instant savings and the no-cost EMI options.
- Realme Festive Days: Realme’s in-house sale offers ~40% off on select 4G/5G smartphones with bank/exchange offers. Affiliates should note major models like the Realme Narzo/GT series at lowest prices.
- Boat Grand Festive Sale (Sept 26 – Oct 28): According to pre-announcements, Boat’s Diwali sale runs till late Oct and includes its entire audio range (Airdopes, smartwatches, etc.) with up to 70% off. Affiliates can use Flash coupons and combo deals (e.g. earphones+speaker).
- LG Diwali Sale: LG India typically offers ~20-25% off plus cashback on appliances (ACs, refrigerators, washing machines) during Diwali. While official details are pending, affiliates should watch for LG promo codes (e.g. extra ₹2,000 cashback) and finance deals.
| LG Affiliate Program for India, Australia, Taiwan, US | 2.25-4.50% | India: ₹0.12 (dynamic-CPC) |
| LG Affiliate Program for Thailand, Vietnam | 1.50-2.88% |
Fashion & Lifestyle Festivals
- AJIO Mega Diwali Sale (Oct 3-23): Leading up to Diwali, AJIO will run a Mega Sale with 50-90% off on ethnic wear, Western outfits, footwear and accessories. For instance, flat 40-50% on beauty and jewelry, up to 80% on select women’s apparel. Affiliates should showcase gift-ready fashion bundles and AJIO’s coupon deals. Reliance Trends, AJIO’s in-store partner, will likely mirror these offers in similar categories.
- Myntra Big Fashion Festival (Sept 20 onward): Myntra’s annual fashion festival started in late Sept with early-bird deals. There are heavy cuts (up to ~60% off) on top brands in clothing, shoes and accessories. Affiliates can leverage Myntra coupons and app-only flash deals.
- TataCLiQ “Season of Sparkle” (10/10 Sale, Oct 1-12): TataCLiQ’s festive sale (called 10/10) offers 50-85% off on fashion and lifestyle brands (and extra 10% off via code BIGSAVE). Major brands (Adidas, Levi’s, Biba, Gap, Titan, etc.) are at 50-70% off. Affiliates can promote this as a Diwali fashion bonanza, including luxury (Tata CLiQ Luxury) and beauty (CLiQ Palette) categories.
- Bewakoof Diwali Sale: This youth-fashion brand usually runs its “Mad In India” sale with 50-80% off plus extra cashback. Affiliates can push trendy graphic tees or matching family outfits at rock-bottom prices via the Bewakoof Affiliate Program for 10.5% per sale.
- Zara Diwali Sale (Nov 5-8): Zara India schedules a clearance sale post-Diwali. Initial discounts are ~20-30% off, escalating to final markdowns up to 70%. Affiliates should encourage building fall/winter wardrobes cheaply.
- Zivame Grand Lingerie Fest: (Upcoming) Zivame’s lingerie sale typically offers flat 50-80% off on bras, sleepwear and activewear. You can promote XL-size deals and gift-coupon codes (e.g. site-wide flat 10-15% off) via Zivame Affiliate Program for 13.39% commission earnings.
- Lifestyle Biggest Fashion Festival: Lifestyle (multi-brand retail) will run festive promotions on ethnic and western wear, often including gift vouchers and extra bank discounts. Past sales had ~10-20% extra off on credit cards. The Lifestyle Affiliate Program offers 7.5% per sale.
- Shoppers Stop Diwali Sale: Shoppers Stop holds a Diwali sale with up to 50% off on apparel, handbags, cosmetics and home décor. Watch for gift-card bonus offers (e.g. ₹2,500 gift voucher on high spends). Affiliates should highlight top brands (Lifestyle, Estee Lauder, etc.) and StopExtra coupons via the Shoppers Stop Affiliate Program.
- Max Fashion Diwali Sale: Max (Apparel brand) offers up to 70% off on festive clothing. For 2025, deals include flat ₹400 off on ₹1,999 spend and “golden hour” flash sales. Affiliates can use site coupons to unlock extra vouchers (e.g. ₹1,500 voucher on ₹1,999).
Max Fashion CPI, CPA, CPS Affiliate Program: 5.62% Commission
- Zivame, Biba, etc: Other fashion sales include Zivame’s discount fest (mentioned above), BIBA’s new Festive ’25 collection at launch-time deals, and ethnic wear from brands like Biba and Varanga (often 30-50% off on suits). Affiliates should watch these brands’ sites for coupons.
- Mirraw Diwali Sale: Mirraw (ethnic & bridal) offers “amazing discounts” on sarees and suits. Affiliates can emphasize exclusive bridal lehenga deals and combo offers on jewelry via the Mirraw Affiliate Program for ₹131.25 commission per sale.
- Marks & Spencer Diwali Offers: M&S India usually runs late-year sales with up to 60% off on clothing. Affiliates can tease “British elegance” deals in stores.
| Marks & Spencer India Affiliate Program | 11.25% |
| Marks & Spencer Germany Affiliate Program | ₹0.14 (dynamic-CPC) |
Beauty & Personal Care
- Nykaa The Festive Sale: Nykaa’s flagship festive sale (usually late Sept) has 60-70% off on cosmetics, skincare and fragrances. Affiliates should push high-commission beauty items and gift bundles via the Nykaa Affiliate Program.
- Nykaa Fashion “Sparkling Diwali” Sale: Nykaa Fashion (apparel) is running a “Sparkling Diwali” sale with up to 75% off on 3,000+ brands (plus extra 15% off coupons, per social posts). Affiliates can share promoted coupons like NFESTIVE15 via the Nykaa Fashion Affiliate Program.
- Plum Diwali Sale: Organic skincare brand Plum offers extra discounts. For 2025, Plum announced an extra 5% off on orders ≥₹799 (code SAVE5) and free gifts. Affiliates can stack this with cashbacks on health/beauty cards.
Join Plum Goodness Affiliate Program for 15% High Commission!
- Lakme, L’Oréal, etc: Through e-tailers (Nykaa, Amazon), expect Diwali deals on brands like Lakme, Maybelline, L’Oréal with up to ~50% off. Affiliates should look for bundle coupons (e.g. “buy 2 get 20% off”).
Home, Decor & Groceries
- Pepperfry Diwali Home Sale: Pepperfry’s “Diwali Dhamaka” sale covers all furniture and décor. The official site promises “incredible savings” on sofas, dining sets, lighting and decor. Previous sales have had up to 60% off on select items. Affiliates should promote “home makeover” collections and free delivery offers.
- Home Centre Diwali Sale: Home Centre (furniture chain) offers up to 50% off on home furnishings during its Diwali sale. Affiliates can highlight deals on sofas, rugs, décor, and kitchen appliances (e.g. extra 10% on ₹15k spend).
- BigBasket Diwali Offers: The online grocer often runs festive bundle deals on sweets and nuts. (No official announcement yet.) Affiliates can share coupon codes on gift-hampers or popular grocery coupons during festivals with BigBasket Affiliate Program.
- DMart Diwali Sale: DMart stores run “Diwali Dhamaka” offers on groceries/home essentials (usually modest ~5-10% off, plus instant discounts with DMart RuPay card). Affiliates could mention DMart’s loyalty vouchers.
- Domino’s “Diwali Dhamaka”: Domino’s pizza chain usually has limited-time combo deals (e.g. buy-2-get-1-free) on large pizzas and sides around Diwali. Affiliates targeting foodies can share in-app coupon tips.
- Grocery Quick Commerce: Zepto/Blinkit (instant grocery apps) may do “Diwali flyers” with flat discounts or gift hamper sales. (No concrete data yet.) Affiliates can note first-time user deals (e.g. Zepto offers extra ₹250 off) during Diwali week.
| Zepto Affiliate Program | ₹75.6 (CPI & CPS) |
| Blinkit Affiliate Program | ₹117 (CPI & CPA) |
- Swiggy Instamart Quick India Movement (Sept 19 onwards): This super sale offers 50-90% off on 50,000+ products with 10-min delivery. Deals span groceries and top brands like OnePlus, Oppo, boAt, Philips, JBL, etc. Use the Swiggy Instamart CPI & CPFT Affiliate Program to earn from limited-time flash deals on everyday staples and electronics with ultra-fast delivery.
Travel, Education & Miscellaneous
- Air India Diwali Sale: Air India is offering 20-25% off on domestic flights (flat ₹200 off per ticket) and special International fares (Singapore from ₹7,445, discounts to Riyadh/Jeddah). Affiliates in the travel niche can promote these limited-time codes, especially if bundled with credit card rewards.
Join Air India Affiliate Program to Earn ₹375 per Booking/Transaction
- Udemy Diwali Sale: Udemy’s October “Diwali Sale” slashes course prices to as low as ₹449-₹499 (similar to Black Friday prices). Affiliates should tease high-value courses (programming, AI, design) available at sub-₹500.
- FirstCry Diwali Carnival: FirstCry’s baby/kids sale (the “Carnival” event) grants 35-40% off on baby clothing, gear and toys. Affiliates should highlight parenting essentials and combos (diapers+wipes) using sale coupons.
- BigRock & HostGator Diwali Sale: Web services provider BigRock & HostGator India (both companies merged) usually run Diwali promotions (up to 70-75% off) on domains and hosting plans. Affiliates in tech can share limited-time hosting codes (e.g. “DIWALI21”) for startup or blogging audiences.
Earn upto 35.62% High Commission with BigRock Affiliate Program
Each of these 45 sales presents a unique affiliate opportunity. From huge electronics discounts to fashion blowouts, home decor savings, and even travel/course deals. By planning content around key dates and coupons (as above), affiliates can guide shoppers to maximize Diwali discounts while earning massive amounts with good commission rates.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
