The Indian beauty and skincare industry is thriving like never before, with consumers actively shopping for clean beauty, ayurvedic products, men’s grooming, supplements, and more. Whether you’re a beauty blogger, skincare influencer, or affiliate marketer, partnering with top brands through affiliate programs can help you earn recurring income while promoting products your audience already loves.
Here’s a curated list of the Top 20 Beauty & Skincare Affiliate Programs in India (2025) that offer great commissions, strong brand recall, and high conversion rates. Don’t miss out on the bonus one at the end!
1. WOW Skin Science Affiliate Program
WOW Skin Science is a powerhouse in natural beauty and wellness. Known for their apple cider vinegar shampoo, onion oil, and vitamin C skincare range, they are popular among health-conscious and ingredient-savvy consumers. Their wide catalog and affordable pricing make them a consistent top performer in the WOW Skin Science Affiliate Program.
The brand actively collaborates with influencers & affiliates, offers frequent sales, and ensures pan-India delivery, all of which contribute to strong affiliate conversions.
| Category | Natural Beauty, Hair & Skin Care |
| Commission | Cuelinks: 13.12-15.75% | EarnKaro: 5-13% | Lasso: 1-10% | RealCash: 15.3% | MonetizeDeal: 13% |
| Cookie | 7 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹3.38 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 79.59% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Strong EPC (₹10/week)
- premium natural products with high demand
- Missing transactions Accepted
- Lots of deals and coupons to promote
Cons:
- Min 2 products count for a sale
- Tax will be deducted from commission
2. Plum Goodness Affiliate Program
Plum is India’s first 100% vegan beauty brand, offering sulfate-free, paraben-free products across skincare, haircare, and makeup. It has a loyal customer base and trendy packaging that resonates well with young audiences.
The brand is known for popular lines like Green Tea and Vitamin C, and frequently launches limited edition ranges that affiliates can highlight to boost urgency.
| Category | Vegan Skincare & Makeup |
| Commission (new users) | Cuelinks: 15-18% | RealCash: 13.5% | EarnKaro: 12 | MonetizeDeal: 12% | Goaffpro: 10% |
| Cookie | 1 day |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.06 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 92.69% |
| Affiliate Marketing options | Text Link, Banner, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text & HTML), Social Media |
Pros:
- Missing transactions Accepted
- Min 11.25% commission for existing customers
- Popular 15-20% discount coupon codes
- Vegan, clean beauty
- High brand recall and repeat purchase
Cons:
- Cookie lasts only a day
3. Minimalist Affiliate Program
Minimalist is famous for its ingredient-focused skincare with transparency and clinical claims. Their AHA/BHA peels, niacinamide serums, and retinoids are bestsellers among ingredient-conscious users.
The brand is often compared with international clinical skincare labels, making it ideal for SEO-friendly review articles and product comparisons.
| Category | Clinical Skincare |
| Commission | Cuelinks: 13.5-16.2% | EarnKaro: 15% | MonetizeDeal: 5% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.68 |
| Deeplink | Yes |
| Payout | 75 days |
| Validation Rate | 64.78% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text). |
Pros:
- Clinically validated skincare
- Aligns well with ingredient-conscious audiences
- Month-long cookie
Cons:
- Dummy email IDs not allowed
Join Minimalist Affiliate Program
4. The Body Shop Affiliate Program
The Body Shop is a legacy ethical beauty brand offering skincare, body care, and fragrances made from ethically sourced ingredients. Its strong brand equity ensures higher click-to-sale conversions in The Body Shop Affiliate Program.
Affiliates benefit from promoting international bestsellers like Tea Tree Oil and Body Butters, along with high-value gift packs during festivals.
| Category | Ethical Beauty & Bath Care |
| Commission Rate | ₹165-₹198 |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | NA |
| Deeplink | No |
| Payout | 60 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media. |
Pros:
- Missing transactions Accepted
- Flat commissions
- Social media promotions allowed
- 100% vegan brand
Cons:
- No deeplinks
- No commission on order of ₹1999 and below
5. Bombay Shaving Company Affiliate Program
Originally built for men’s grooming, Bombay Shaving Company now offers unisex skincare, shaving, and gifting kits. It’s especially strong during festive and gifting seasons.
The brand often runs combo offers and personalized kits, which boost cart value, a plus for affiliates aiming for higher commissions in this Bombay Shaving Company Affiliate Program.
| Category | Men’s Grooming |
| Commission | Cuelinks: 7.12-8.55% | Shopper: 7.13% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹1.52 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 91.11% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Growing brand in men’s grooming
- Good EPC
Cons:
- Low commission rate
6. Forest Essentials Affiliate Program
Forest Essentials is India’s premier luxury Ayurvedic brand, with high-end skincare and haircare products that blend traditional ingredients with premium sensorial experiences. Known for formulations like Kumkumadi and Soundarya Radiance Cream, the brand enjoys strong loyalty among premium users.
With premium pricing and strong brand storytelling, the Forest Essentials Affiliate Program can generate higher AOV and appeal to conscious consumers seeking natural luxury.
| Category | Ayurvedic Luxury Beauty |
| Commission | Cuelinks: 15-15.30% | RealCash: 10.63% | Linkbux: 10.5% | TakeAds: 9.24% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹39.13 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 78.79% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- 1 click = approx ₹40! (min 3 months live & active campaign)
- Missing transactions Accepted
Cons:
- API traffic and App tracking not allowed (m-site allowed)
7. Foxtale Cosmetics Affiliate Program
Foxtale is a new-age skincare brand that targets Gen Z and young millennials with playful branding, effective formulas, and dermatologist-tested products. Popular SKUs include their Daily Duet Cleanser and Dewy Moisturizer.
With a strong presence on Instagram and consistent influencer campaigns, the Foxtale Affiliate Program is ideal for creators looking to promote skincare that’s both affordable and results-driven.
| Category | Modern Skincare |
| Commission | New user: 17.55-18% | Existing user: 8.78-9.50% |
| Cookie | 14 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.12 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 78.01% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- FoxCoins Loyalty Program
- Popular among GenZs
- Incentivizes top performing affiliates
Cons:
- Low conversion rate
8. Avon: Highest Paying Beauty Affiliate Program
Avon is a global (Avon Germany Affiliate Program) beauty icon with a deep product catalog spanning makeup, skincare, fragrance, and personal care. Their Avon India Affiliate Program allows you to promote crowd favorites like Avon True Lipsticks and Clearskin Pimple Pads.
The brand’s pricing fits all budgets, making it versatile for creators targeting both aspirational and mass-market audiences.
| Category | Makeup, Skincare, Fragrance |
| Commission | Cuelinks: 21.38-25.65% | Awin: 12% | Post Affiliate Pro, UpPromote: 10% | Admitad: 3% | Lasso: 2.4% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹1.04 |
| Deeplink | Yes |
| Payout | 90 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Frequent free gift offers
- High commission rate
Cons:
- High payout time
9. Mcaffeine Affiliate Program
Mcaffeine is India’s caffeinated personal care pioneer. From coffee body scrubs to scalp tonics and under-eye creams, the brand capitalizes on the benefits of caffeine for youthful, glowing skin.
Mcaffeine Affiliate Program’s fast-moving D2C campaigns and youthful branding make them ideal for affiliate promotions through Reels, tutorials, and influencer-led storytelling.
| Category | Coffee-based Skincare |
| Commission | Cuelinks: 12.75-15.30% | Shopper: 14% | Eclicklink: 12.8% | Influencerrate: 10% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.61 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 71.25% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media |
Pros:
- Lots of deals and coupons throughout the year
Cons:
- Only generic coupon codes are payable
- 3 orders/user limit (mostly monthly restriction)
10. Swiss Beauty: Makeup Affiliate Program
Swiss Beauty is India’s fastest-growing affordable makeup brand offering trendy eyeshadows, foundations, lipsticks, and primers. Their massive SKUs and glam marketing appeal to YouTubers and makeup artists.
They frequently launch new products in sync with global trends, giving affiliates a fresh stream of content opportunities via the Swiss Beauty Affiliate Program.
| Category | Affordable Makeup |
| Commission | Cuelinks: 17.25-20.70% | EarnKaro: 18% | Linkbux: 12.07% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹1.51 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 100% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media |
Pros:
- Missing transactions Accepted
- High commissions
- Superb validation
Cons:
- Coupons provided by the affiliate marketing platform will only be payable
11. HealthKart & HK Vitals Affiliate Programs
HealthKart is India’s leading health and fitness platform. HK Vitals is their in-house wellness brand offering biotin, multivitamins, and collagen for skin and hair.
Great for blog integrations and health-focused YouTube content, the HealthKart Affiliate Program and HK Vitals Affiliate Programs are also a hit during seasonal wellness trends.
| Category | Beauty Nutrition, Ayurveda & Herbs, more |
| Commission (HealthKart) | Cuelinks: 2.25-2.70% (HK Vitals: 10.50-12.60%) | Brandreward, FlexOffers, TakeAds: 1.80% | Linkbux: 1.57% |
| Cookie | 7 days (HK Vitals) | 1 day (HealthKart) |
| Affiliate Model | CPS |
| 3 months EPC | ₹1.5 avg for both |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 90% (HealthKart) | 66.67% (HK Vitals) |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text & HTML), social media |
Pros:
- Missing transactions Accepted
- Good commissions comparatively
Cons:
- Only generic coupons payable
- HealthKart takes 2 hrs for tracking which is quite long (HK Vitals take 5 mins)
12. Kapiva Affiliate Program
Kapiva offers Ayurvedic solutions tailored for modern wellness needs. Their Aloe Vera Juice, Glow Mix, and Skin Foods are often featured in holistic beauty guides.
The Kapiva Affiliate Program runs strong email marketing and retargeting campaigns, helping affiliates earn even on delayed conversions.
| Category | Ayurvedic Nutrition & Skincare |
| Commission (new user) | Cuelinks: 15-18% (existing user: 7.5-9%) | EarnKaro: 12% | MonetizeDeal: 15% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.67 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 64.61% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media |
Pros:
- Special section for affiliate offers
- Missing transactions Accepted
Cons:
- Highly competitive
13. Setu Nutrition Affiliate Program
Setu delivers nutrition-led beauty and wellness, with products like skin collagen boosters, sleep gummies, and hair nutrition capsules.
The brand is designed for modern wellness consumers, and its well-researched ingredients attract a loyal and growing user base.
| Category | Nutricosmetics |
| Commission | Cuelinks: 20.25-24.30% | UpPromote: 20% (new user: 10%) | Tapfiliate: 5-10% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹1.13 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 83.33% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Strong weekly EPC of ₹3.11
- The commission rate nearly touches the 25% mark!
Cons:
- Missing transactions Not Accepted
- 3 orders/user/month limit
14. Hyphen Affiliate Program
Co-Founded by Kriti Sanon, Hyphen is built on simplicity and efficacy, offering no-fuss skincare that delivers results. Its minimalist brand voice and clean formulas target conscious Gen Z users.
Its celebrity association and launch buzz make it a trendy brand to promote, especially on visual-first platforms like Instagram and YouTube Shorts.
| Category | Skincare |
| Commission | Cuelinks: 8.92-10.71% | RealCash: 10% | Lasso: 5% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.83 |
| Deeplink | Yes |
| Payout | 75 days |
| Validation Rate | 66% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media |
Pros:
- Missing transactions Accepted
- Celebrity driven
Cons:
- Slight low on commissions compared to others in this list
15. Perfora Affiliate Program
Perfora is India’s first modern oral care brand that connects oral health with self-care and beauty. Their probiotic mouthwash, electric toothbrush, and copper tongue cleaner are gaining traction in premium personal care circles.
Affiliates can capitalize on the brand’s wellness positioning, strong D2C presence, and aesthetically pleasing packaging.
| Category | Oral Care & Beauty |
| Commission | 7.2-14.4% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | NA |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text), social media |
Pros:
- Social media promotions allowed
- Unique oral beauty & skincare segment
- Many free gift offers
Cons:
- No clarity on EPC and validation rate
Join Perfora Affiliate Program
16. Dabur Affiliate Program
Dabur is a household name with a portfolio that spans skincare, oral care, and health tonics. Iconic products like Dabur Gulabari and Honey are ideal for organic content and evergreen affiliate links.
The brand’s wide trust factor helps even new affiliates generate consistent traction across platforms. Besides, the Dabur Affiliate Program assists in scaling campaigns, promoting the right way across various content types, and tracking transactions at its best.
| Category | Ayurvedic FMCG |
| Commission | Cuelinks: 15-18% | FlexOffers: 11% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.15 |
| Deeplink | No |
| Payout | 60 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity |
Pros:
- Good commission rates
- Fine offers for affiliates to promote
Cons:
- Cannot deeplink products
- Beauty & Skincare conversion is a bit tricky due to huge product/category lineup so stick to your target at ease
17. Baidyanath Affiliate Program
Baidyanath is one of India’s oldest Ayurvedic brands with a strong focus on skin, digestion, immunity, and women’s health. Products like Chyawanprash, Aloe Vera Juice, and skin tonics are evergreen picks.
The brand fits well into Ayurvedic blogs, YouTube channels, and health-based content calendars so design your Baidyanath Affiliate Program accordingly.
| Category | Ayurvedic Personal Care |
| Commission | 11.25-13.50% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.34 |
| Deeplink | Yes |
| Payout | 90 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Good commission rates considering ayurveda
- Highly experienced brand so high no of loyal users
Cons:
- Quarterly payments
- AOV of ₹300 needs to be maintained
18. Nua Women Affiliate Program
Nua provides safe, dermatologist-tested products tailored for women, including sanitary napkins, intimate washes, and facial cleansers.
The brand’s community-focused approach, subscription model, and emphasis on menstrual wellness offer diverse content angles to showcase via the Nua Women Affiliate Program.
| Category | Feminine Hygiene & Care |
| Commission | RealCash: 20.48% | Cuelinks: 16.88-20.25% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.77 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Coupons,Cashback, Reward Points, Incentives, Charity |
Pros:
- Women intimate skincare & wellness niche focused
- High commission rate
Cons:
- Tough to convert male audiences
- 3 orders per user/IP/address/email
19. VLCC: Natural Beauty Products Affiliate Program
VLCC is a legacy wellness and personal care brand with a focus on skin tightening, weight management, and salon-quality beauty treatments at home.
Their home facial kits and skin creams have mass appeal, especially for tier 2 and 3 audiences seeking affordable skincare. Thus, the VLCC Affiliate Program is one of the best in the beauty & skincare segment.
| Category | Wellness & Personal Care |
| Commission | Cuelinks: 15-18% | RealCash: 16% | FlexOffers: 12% | Shopper: 5-10% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹0.15 |
| Deeplink | No |
| Payout | 60 days |
| Validation Rate | 100% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- High commission, given its medium-high priced products
- Wide-spread across India with years of experience and a positive word of mouth.
Cons:
- Doesn’t highlight offers and discounts much
- Mid-Low Conversion Rate. However, the validation rate is top-notch!
20. Zandu Affiliate Program
Zandu is a trusted name in Ayurvedic wellness and self-care. They offer immunity boosters, digestion aids, detox juices, and skin health products rooted in traditional medicine.
The Zandu Affiliate Program is perfect for content around seasonal wellness, preventive skincare, and immunity-building.
| Category | Ayurvedic Wellness |
| Commission | Cuelinks: 17.25-20.70% | MonetizeDeal, EarnKaro: 20% | RealCash: 17.33% | Shopper: 17.25% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | ₹2.87 |
| Deeplink | Yes |
| Payout | 60 days |
| Validation Rate | 73.94% |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity, Email (Text) |
Pros:
- Zandu coupon codes are on the rise
- Good enough commission rates
Cons:
- Better validation is expected, given a high value brand.
💎 Bonus: Sephora India (includes Korean Skincare) Affiliate Program
Sephora India is the gateway to global beauty brands like Huda Beauty, Fenty Beauty, Benefit, and more. It also offers popular K-beauty brands like Innisfree, Laneige, Cosrx, Klairs, etc.
The Sephora India Affiliate Program is the perfect program for affiliates focused on luxury beauty, cosmetics hauls, and festive gifting.
With high AOVs and aspirational value, Sephora’s affiliate links work well in tutorials, festive deal roundups, and makeup breakdowns.
| Category | Premium Makeup & Skincare |
| Commission | Cuelinks: 5.25-6.30% (Global benchmark around 8-10%) | EarnKaro, INRDeals: ₹200 | WishUp: 5% |
| Cookie | 30 days |
| Affiliate Model | CPS |
| 3 months EPC | NA |
| Deeplink | Yes |
| Payout | 90 days |
| Validation Rate | NA |
| Affiliate Marketing options | Text Link, Banner, Deals, Coupons,Cashback, Reward Points, Incentives, Charity. |
Pros:
- Extensive portfolio, premium brand appeal, free shipping threshold.
- High AOV resulting in better commission on a sale
- Missing transactions Accepted
Cons:
- Low on deals and coupons
- No clarity on EPC and validation
Therefore, whether you’re targeting luxury skincare buyers, Ayurvedic beauty lovers, or Gen Z skincare enthusiasts, these top beauty and skincare affiliate programs in India for 2025 give you the tools to earn while sharing great products. Most of these programs are available on a single affiliate marketing network, making it super easy to start earning commissions without juggling multiple platforms. You can also explore the Best Health & Fitness Affiliate Programs in India!
Note: Commission Rates and other campaign metrics are subject to change anytime depending on the advertiser brand and the affiliate marketing platform.
Other Beauty & Skincare Affiliate Programs to Explore in India & Globally:
You will find most of the below ones by searching in the Affiliate Marketing Programs list.
- All Man
- Amiy Naturals
- Ashpveda
- Fixderma
- Kiro Beauty
- Hyugalife
- Inara Skin Care
- Just Herbs
- Kindlife
- Krishna Ayurveda
- Neuherbs
- Nourish Mantra
- Olive Young
- Papique
- Sadhev
- St.Botanica
- Strawberrynet
- The Ayurveda Experience
- Bloom
- Upakarma
- Viva Glam Shop
- Wellify
- Nykaa
- Ulta Beauty
- Fenty Beauty
- Merit Beauty
- Kiehl’s
- Caudalie
- Huda Beauty
- Glossier
- Credo
- Truly Beauty
- Tata Harper
- Beauty Supply
- Drunk Elephant
- Allure Beauty Box
- Adore Beauty
- Bareminerals
- Beauty Bay
- Beauty Pie
- Biossance
- BH Cosmetics
- Cocokind
- Cult Beauty
- Farmacy Beauty
- First Aid Beauty
- Laneige
- K Beauty
- Amazon (luxury beauty)
- Flipkart
- MAC Cosmetics
- Makeup Revolution
- Makeup Forever
- Meaningful Beauty
- Milk Makeup
- Nars
- Nu Skin
- NYX Cosmetics
- Oriflame
- Sigma Beauty
- Stila Cosmetics
- Space NK
- Sugar Cosmetics
- Tarte
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
