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Rupeek CPL Affiliate Payout Categories


Media Allowed/Disallowed

Allowed Media

Text Link

Disallowed Media

Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)

Countries Allowed

India Flag India

Important Information for Rupeek CPL Affiliate Program

Rupeek CPL campaign does not help with the missing transactions.

Conversion Flow :

1. User Click on the landing Page
2. User fill the mobile number
3. User successful OTP verification
4. Leads Counted

Targeting Insights :

We should reach out to following set of people:
- Missing on debt payments
- Have purchased an asset recently (ongoing home loan)
- Increase in credit card utilization
- Long tenure business loans
- Businessmen looking for credit line and gold storage (Rupeek Quick Product)

Other insights:
- Home loan and overdraft users are more likely to take a gold loan in the next 3 months than their non loan takers counterparts.
- People missing EMIs 2-4 times in the last 3 months are more likely to take Gold Loan.
- People with (multiple) loan(s) and missing on EMI payments are more likely to take Gold Loan.

Validation Criteria :

OTP verified lead
No Junk is allowed
Genuine inventory to be used

About Rupeek Affiliate Campaign

Gold Loan