Rupeek Affiliate Program

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Rupeek CPL Payout Categories
Category Payout

Payout

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Media Allowed/Disallowed

Allowed Media
Text Link
Banner
Disallowed Media
Deals
Coupons
Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed

Important Information for Rupeek CPL Program
Tracking Details:
Rupeek CPL campaign does not help with the missing transactions.

Conversion Flow :

1. User Click on the landing Page
2. User fill the mobile number
3. User successful OTP verification
4. Leads Counted

Targeting Insights :

We should reach out to following set of people:
- Missing on debt payments
- Have purchased an asset recently (ongoing home loan)
- Increase in credit card utilization
- Long tenure business loans
- Businessmen looking for credit line and gold storage (Rupeek Quick Product)

Other insights:
- Home loan and overdraft users are more likely to take a gold loan in the next 3 months than their non loan takers counterparts.
- People missing EMIs 2-4 times in the last 3 months are more likely to take Gold Loan.
- People with (multiple) loan(s) and missing on EMI payments are more likely to take Gold Loan.

Validation Criteria :

OTP verified lead
No Junk is allowed
Genuine inventory to be used
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About Rupeek CPL Campaign
Gold Loan
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