Kaspersky Affiliate Program

Search Campaigns - Protected SEM Bidding Keywords  

Terms that apply to promoting Kaspersky Lab in the United Kingdom: Affiliates must be approved by Kaspersky Lab and the Program Manager to be able to bid for search engine traffic using the terms “Kaspersky Lab”, “Kaspersky” or similar Kaspersky Lab marks. To request approval, please contact [email protected] and quote ‘SEM request’ in the subject line. Approval is not guaranteed and is subject to availability and the ability of the Affiliate to add value as per the Program requirements and Program Manager’s discretion. An Affiliate may submit multiple requests. Any Affiliate who has been denied permission to bid on Kaspersky Lab branded terms, and continues to bid on Kaspersky Lab branded search engine traffic may be terminated from the Program.

Search Campaigns - Special Instructions for Search Marketing Publishers  

Terms that apply to Affiliates who have been approved to bid on search engine traffic in the United Kingdom: Affiliates must remain below Kaspersky's own paid search ad at all times, and may not direct link from search engine marketing campaigns to any Kaspersky Lab official website. Affiliates may not use any official Kaspersky Lab domains in their Ad Text, or claim to be Kaspersky Lab or any of the Kaspersky Lab official eStores. Affiliates must only use Affiliate Program supplied promotions, discounts and links to promote Kaspersky Lab through search engine marketing, and may not lift promotions from other sites or directly from any Kaspersky Lab website, unless approval is obtained from Kaspersky Lab and the Program Manager. Affiliates operating in the Corporate Branded space (non-discount) e.g. ‘Kaspersky’ ‘ Kaspersky Anti-Virus’ ‘Kaspersky 2013’ may not use discounted terms or promotional text in their ad copy. Affiliates operating in the Coupons and Savings Branded space e.g. ‘Kaspersky discounts’ ‘Kaspersky coupons’ ‘Kaspersky vouchers’ must only advertise discounts and promotions supplied by the Kaspersky Affiliate Program. Any promotional ad text or campaign deemed to be inaccurate or misleading by Kaspersky Lab and/or the Program Manager must be removed / updated on request. Any Affiliate who has been approved to bid on Kaspersky Lab branded terms, but does not comply with these terms and policies will have their permission revoked and may be terminated from the Program. 

Web Site - Prohibited Web Site Domain Keywords  

Not to engage in typo-squatting, or own a typo domain. Domain names must not include or use misspellings of either "kaspersky" or "kasperskylabs" e.g. www.kasperskylab.com. Misspellings of domains include those with missing characters, extra characters, wrong character sequences, and where the wrong key is pressed, e.g. www.kapersky.co.uk etc. Not to own a domain which includes a Kaspersky Lab trademark or registered trademark. Domains containing the registered trademark "Kaspersky" are strictly prohibited. Not to use sites under construction, sites that show or cause any type of error, doorway pages, sites or pages with automatic redirects. Not to operate or utilize a website, or email a link to a website, which contains or promotes the following types of content: libelous, defamatory, obscene, abusive, violent, bigoted, hate-related, illegal, cracking, hacking, anti-brand messaging or that offer illegal goods or services. Not to use copycat sites, or use any content or images from any Kaspersky Lab websites, except for content and images which have been expressly allowed for use by Affiliate partners. The Affiliate may use the links and/or banner ads Kaspersky Lab provides to Affiliate Partners only in the form in which they are provided. Subject to the limitations contained herein, the Affiliate may place such links and/or banner ads on their own website in whatever location the Affiliate prefers. Affiliates must not hardcode creative/logos but should use those supplied in the affiliate network interface. Not to use a web site that is confusingly similar to the official Kaspersky Lab website, or which may mislead third parties into thinking the Affiliate is Kaspersky Lab or an official partner of Kaspersky Lab. This includes copying and framing any of the Kaspersky Lab web pages. The Affiliate further agrees not to promote himself in a way that may mislead third parties into thinking the Affiliate is Kaspersky Lab or an official partner of Kaspersky Lab.

Web Site - Prohibited Web Site URL Keywords  

Not to engage in typo-squatting, or own a typo domain. Domain names must not include or use misspellings of either "kaspersky" or "kasperskylabs" e.g. www.kasperskylab.com. Misspellings of domains include those with missing characters, extra characters, wrong character sequences, and where the wrong key is pressed, e.g. www.kapersky.co.uk etc.

Web Site - Prohibited Web Site Content  

To comply with Kaspersky Lab's trademark, copywriting and other intellectual property criteria and requirements. For a copy of criteria and requirements, please contact [email protected] and quote ‘Promoting Kaspersky Lab Guide’ in the subject line. To acknowledge that Kaspersky Lab owns and will retain all rights, titles, and interests in all Kaspersky Lab content, including, without limitation, any proprietary rights which may be developed in the future. Use of Kaspersky Lab content applies exclusively to the benefit of Kaspersky Lab, and the Affiliate obtains no rights to Kaspersky Lab content through use thereof. Not to operate or utilize a website, or email a link to a website, which contains or promotes the following types of content: libelous, defamatory, obscene, abusive, violent, bigoted, hate-related, illegal, cracking, hacking, anti-brand messaging or that offer illegal goods or services.

Web Site - Unacceptable Web Sites  

Not to use copycat sites, or use any content or images from any Kaspersky Lab websites, except for content and images which have been expressly allowed for use by Affiliate partners. The Affiliate may use the links and/or banner ads Kaspersky Lab provides to Affiliate Partners only in the form in which they are provided. Subject to the limitations contained herein, the Affiliate may place such links and/or banner ads on their own website in whatever location the Affiliate prefers. Affiliates must not hardcode creative/logos but should use those supplied in the affiliate network interface.

Web Site - Use of Logos and Trademarks in Web sites  

Not to own a domain which includes a Kaspersky Lab trademark or registered trademark. Domains containing the registered trademark "Kaspersky" are strictly prohibited.

Incentivized Traffic   - Allowed

Email  

Allowed - Not to promote Kaspersky Lab products using spam or unsolicited commercial email. The Affiliate represents and warrants the following provisions: 

(a) each addressee on an e-mail list has opted- in to receive emails from the Affiliate; 

(b) upon request by Kaspersky Lab, the Affiliate will promptly provide verified opt-in statuses for all recipients of all current mailing lists used to promote Kaspersky Lab products; 

(c) each e-mail sent by the Affiliate will contain clear instructions for addressees to unsubscribe from receiving future e-mails. The Affiliate must not use the Kaspersky brand name or typos in the “From” address line. All Affiliate email correspondence must contain the Affiliates email addresses.

Software   - Allowed

Sub-Affiliates   - Allowed

Social Media   -Allowed

Coupons and Promotional Codes  

Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program

Non-Commissionable Items  

No commission will be paid for non Kaspersky products, (Back Up CD's). No commission will be paid for renewal or upgrade Kaspersky products

PPC - Forbidden