Platform where tracking is available
Categories
Others
Cookie Duration
30days
Deeplink
Yes
Incentive / cashback
No
Social media
No
LEGO Brand Retail Payout Categories
Generate Your LEGO Brand Retail Affiliate Link
What is Affiliated Link
Media Allowed/Disallowed
Allowed Media
Text Link
Banner
Disallowed Media
Deals
Coupons
Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
United States
Important Information for LEGO Brand Retail Program
Tracking Details:
Tracking - online
Paid Search Policies :
Allows bidding on branded/trademarked terms - No
Allows bidding on derivatives of branded/trademarked terms - No
Allows bidding on broad-match based on branded/trademarked terms - No
Allows bidding on competitors based on branded/trademarked terms - Yes
Allows direct linking - No
Allows use of brand name in Display URL - No
Allows use of brand name in Title & Ad Copy - No
Gift Card Policies :
Does this Advertiser commission on the purchase of gift cards? - No
Does this Advertiser commission on the purchase of e-gift cards? - No
Does this Advertiser commission when a customer redeems a gift card? - Yes
Does this Advertiser commission when a customer redeems an e-gift card? - Yes
Multi-Touch Commissioning Policies :
Multi-Touch Commissioning - Enabled
If the same publisher gets both the first click and last click on a transaction - Only pay the last click commission
Paid Search Policies :
Allows bidding on branded/trademarked terms - No
Allows bidding on derivatives of branded/trademarked terms - No
Allows bidding on broad-match based on branded/trademarked terms - No
Allows bidding on competitors based on branded/trademarked terms - Yes
Allows direct linking - No
Allows use of brand name in Display URL - No
Allows use of brand name in Title & Ad Copy - No
Gift Card Policies :
Does this Advertiser commission on the purchase of gift cards? - No
Does this Advertiser commission on the purchase of e-gift cards? - No
Does this Advertiser commission when a customer redeems a gift card? - Yes
Does this Advertiser commission when a customer redeems an e-gift card? - Yes
Multi-Touch Commissioning Policies :
Multi-Touch Commissioning - Enabled
If the same publisher gets both the first click and last click on a transaction - Only pay the last click commission
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About LEGO Brand Retail Campaign
As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future.
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FAQs
