10 Best WordPress Themes for Different Website Categories

WordPress is free, easy to use, intuitive, effortlessly customizable and above all it is constantly improving itself. With WordPress, you can mold your website the way you want to, without having to take the help of a web developer or designer. If you want your website or blog to look a certain way, all you have to do is log in to your WP account and change the theme!

That’s what this article is about, WordPress themes, some of the best most popular ones for various types of websites, be it a blog, a deals and coupons site, a newsroom or anything else. WordPress themes are ready-to-use, pre-designed, pre-built layouts for websites. What will the background colour of your site, how will the links be highlighted, what kind of slider will go on the homepage are some of the things you should be paying attention to while choosing a WP theme. You have countless options to choose from: There are some free as well as paid WP themes available on WordPress itself; then there are some premium WP themes available on various sites like ThemeForest. You can take your pick or go through our list to know what kind of themes work best for which types of websites.

What should you keep in mind while choosing a WordPress theme?

While WordPress itself offers you a lot of free themes, these themes restrict your flexibility and lack vital impressive features that are standard in premium WP themes. So, when shopping for an ideal WP theme for your blog here’s what you should look out for:

Visual appeal: The appearance of your blog or site should fall in line with the type of content you intend to post on it. A well-chosen theme gives a distinct, memorable personality to your blog or site, sending a positive impression to your visitors, which you should be able to live up to.

Flexibility: While some premium WP themes cannot be changed, some are just frameworks with movable elements. If you want to give your blog or site a more personal touch, it is advisable to go for a more flexible theme which you can tinker around with.

Ease-of-use: You are buying a theme most probably because you do not know how to design a site. Thus, a readymade theme on sale should be hassle-free enough for you to install and fine-tune by yourself.

SEO friendliness: The WordPress theme you choose should allow you to add things like post titles and descriptions, which help it rank on search engines, bringing more visitors to your site.

Widget Support: You are running a website or blog to make money. Thus, your WordPress theme should easily support ad widgets that you would want to place on your pages- in the header, footer, side bar, in order to drive more revenue.

Speed: Another extremely important factor to keep in mind is the uploading speed of the theme. You don’t want to lose visitors because your site takes a lot of time to load. So, make sure the theme you select does not slow down your website.

Best WordPress Themes To Pick:


Clipper is the most popular theme for a deals and coupons site. It has a search bar on top, a scrollable section for ‘Featured Coupons’ on the home page, and dedicated pages for Stores and Categories. It also provides an option that allows visitors to share a coupon, too. It comes with its own dashboard where you can view up-to-date information and statistics of your site. Another great feature of Clipper is that it comes with built-in integrated payment methods, advance link cloaking and tracking options as well as a blog page.

best wordpress themes

Clipper – Theme Category: Coupons and Discounts.

  • Integrated payment system + additional payment plugin
  • Advanced link-cloaking and tracking
  • Custom email templates


This premium WordPress theme is extremely customizable, with countless colour options. Thus, it becomes a great choice because it allows you to give your site the colour and shape you want without having to build it from scratch yourself. The neat and well-planned design makes it superbly easy to browse. It is also SEO-friendly and responsive, which means Couponer will render itself easily to various sizes of displays.

In this theme, you can list Featured Coupons, Popular coupons based on the clicks they receive, and Top 20 Coupons of your choice. Other ready-to-host pages included in this theme are FAQs, daily offers, stores, categories, etc. It also offers several readymade widgets like Coupon Search, Coupon Newsletter, Coupon Daily Offers and more.

Couponer – Theme Category: Coupons and Discounts.

  • Default widgets + 9 additional widgets
  • 5 types of Coupon listing available
  • 15 page templates
  • MailChimp integrated


Flat designs are all the rage nowadays, and Merapi delivers just that with its modern, neat design. You can pick this theme for all kinds of personal blogs, magazines, and journals because of its focus on mixed media and typography. It uses the modern grid pattern theme giving equal weightage to images and text on homepage inviting your visitors to read your content. It is highly responsive, and offers unlimited theme options and colour schemes.

Merapi – Theme Category: Blog

  • WordPress 3.7+ Tested and Ready
  • Modern grid blog theme
  • Unlimited colour options
  • Easy to customize with Live Customizer


Another blogging theme, with a simple and elegant design and lovely, curvy font. Glimmer offers six different options of layouts, making it suitable for various kinds of blogs from lifestyle to tutorials. It also offers a custom 404 error page template, 12 custom widgets, seven types of post format, and a lifetime support which is promptly responsive to requests from customers. Installing and customizing this theme is extremely easy.

best wordpress themes

Glimmer – Theme Category: Blog

  • 6 Layout options
  • 12 Custom widgets
  • Multilevel custom menu
  • Site preloader support

Moon Shop

Make your affiliate marketing site look like a full-fledged e-commerce site with this uber-looking eCommerce theme. The high quality layout, responsive design and overall aesthetic appeal make Moon Shop a perfect fit for various types of shopping websites like apparels, electronics, jewellery, gadgets etc. You have nine pre-defined colour schemes, option to choose any other colour if you wish, 2 header styles, drag and drop page builder and wishlist at your disposal under this theme. You also have the option of two, three, four column and full width shop view with it. Other powerful and valuable features available with this theme are built-in Mega Menus, Revolution slider to help you build spectacular slides and Catalog mode to turn off cart functionality with a single click.

best wordpress themes

Moon Shop – Theme Category: eCommerce

  • 3 Home Page options
  • Feature box
  • 2/3/4 column shop/ full width shop
  • Mega Menu

Une Boutique

Make everything you sell look beautiful with the Une Boutique theme. It is powered by advanced Visual Composer drag and drop page builder, Slider Revolution (for making product slides) and iLightBox premium plugins worth around USD 105. Also, with Essential Grids, you have a world of possibilities at your fingertips to make your online shop look the way you want. 30 example skins are included in the package. You can also create any number of additional skins easily in this theme. Furthermore, you can view the changes you make in real time before applying them. The Une Boutique theme is also translation ready if you want to expand your horizons beyond your own country. It offers many other amazing features like Parallex effect, six pre-defined header styles which can be easily modified, catalog mode switcher etc.

best wordpress themes

Une Boutique – Theme Category: eCommerce and Corporate

  • Flip box
  • Countdown timer for sales
  • Interactive banners
  • Info circle, box, list and table


The best thing about this theme is that it comes with three different layouts, for three different types of websites. There is the Creative/ Fashion layout for a fashion blog or news site, the News layout and the Magazine layout. Motive also has six different home page templates, with an extremely flexible page builder, which helps you create your own unique one. The theme also comes with built-in snippets for breadcrumbs and reviews for your breaking news, an additional skin which looks great on news sites, more than 600 Google Web Fonts, great ads support and many more amazing features which you can see for yourself here.

best wordpress themes

Motive – Theme Category: News and Magazine

  • 3 Mega menus
  • Percetage/ point/ star rating system
  • Multiple listing layouts- 2 column, 3 column, blog, classic


Built on Bootstrap 3+ and Redux frameworks, Look is a great magazine and news site theme that you can play around with and modify effortlessly according to your wish. The theme includes 10 readymade layout variations, which can be further tailored as per your needs; 6 easily manageable sliders, infinite scroll, more than 200 Google fonts, and social sharing plugin. Look also offers you built-in WooCommerce, so that you can start selling products anytime you want; an exclusive Super Widget; and various custom templates like the Coming Soon page, in case you are not yet ready to go live.

best wordpress themes

Look – Theme Category: News and Magazine

  • Highly customizable Kodda Mega Menu
  • 10 readymade variations, 6 unique sliders, 5 gallery layouts
  • Infinite scroll
  • Built-in WooCommerce


A fully responsive magazine HTML template, Goliath renders itself amazingly well on desktops, tablets as well as mobile phones. With its cool review summary tools and star ratings feature, Goliath becomes an excellent choice if yours is a product/ service review site. Written in easily editable HTML5 and CSS3, Goliath offers two extra styles, active parallex background, photoshop PSD files, beautiful typography, Search result page with keyword highlighting, FAQ lists and other nifty page elements.

best wordpress themes

Goliath – Theme Category: Review

  • Review summary tools
  • Post-integrated photo galleries
  • Active background

Minimosity – Magazine, Reviews and News WP Theme

Building a review site? Try Minimosity, a stylish WordPress theme with a built-in review system. As the name suggests, this theme is clean, responsive and rich. While Minimosity adapts easily to different screen sizes, it also offers a mobile-only version with bigger fonts, buttons and a different navigation menu to improve touch screen usability. Although you will love this theme the way it is, you can customize it effortlessly thanks to its straightforward unbranded options panel. Furthermore, Minimosity comes with heaps of other fantastic features like Reviews Carousel, two blog layouts, 14 handy custom widgets, Latest Reviews ticker, etc.

best wordpress themes

Minimosity – Theme Category: Review

  • 5 Custom widgets, 2 comments type, 10 post formats
  • SEO and Translation Ready
  •  Unlimited Sidebars

Do you have any suggestions to add to this list? Do tell share them with us in the comments section. Also, keep an eye on this blog to read find more such lists and articles that will make your blogging and affiliate marketing job much easier.

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