Travel affiliate marketing offers lucrative opportunities, especially for holiday packages and tours. We’ve ranked 10 leading travel affiliate programs by commission rate, cookie duration, earning potential, and focus on holiday packages. Each section below covers the brand overview, affiliate details (commissions, cookies, tools), and unique advantages. At the end, you can join these programs to start earning.
Table of Contents
1. Viator (TripAdvisor): 3% Commission, 30-Day Cookie
Brand: Viator (owned by TripAdvisor) is a global leader in tours and activities, offering 300,000+ travel experiences worldwide. It’s focused on sightseeing tours, excursions and holiday activities.
Affiliate Program: Viator’s US affiliate program pays 3% commission (3 Months EPC: ₹15.86) on completed bookings and uses a 30-day cookie window. Besides, the Viator Germany affiliate program is a dynamic-CPC (₹0.14/click) one. Affiliates get easy plug-and-play tools (widgets, banners, deep links) to embed tours on websites. Viator has no minimum traffic requirement, making it accessible for blogs or social channels.
Tools & Perks: Viator provides lots of promotional materials (text links, banners, coupons) and a modern dashboard to track performance. Unique advantages include TripAdvisor’s brand trust and a huge catalog of experiences. Its focus on holiday activities makes it ideal for travel bloggers.
2. GetYourGuide: 5.25% Commission
Brand: GetYourGuide is a Berlin-based platform offering 68,000+ tours, activities and city experiences worldwide. It turns ordinary trips into “unforgettable experiences,” with a strong global footprint.
Affiliate Program: Affiliates earn 5.25% (3 Months EPC: ₹1.74) of the booking amount on every sale. The GetYourGuide affiliate program uses a 30-day cookie, giving plenty of time to earn credit on referrals. The program provides deep links and widgets to easily integrate tour listings. There’s also the GetYourGuide Germany CPC affiliate program (dynamic-CPC)!
Tools & Perks: GetYourGuide offers an Activity Widget, City Widget, and affiliate API/white-label tools. It also supports 60+ languages and has a user-friendly analytics dashboard. Its key advantage is the vast inventory of tours. As a holiday-specialist platform, it’s very relevant for travel bloggers focusing on tours and activities.
Viator vs GetYourGuide: Compared to Viator (3%), GetYourGuide provides higher commission, but its quarterly EPC is very low (₹1.74 vs ₹15.86) i.e. lower conversion, which is why it slipped on to the 2nd spot. However, on the bright side, GetYourGuide often offers exclusive tours!
3. Thrillophilia: ₹1,530 CPS
Brand: Thrillophilia is a leading Indian travel portal specializing in multi-day tour packages. It touts 3M+ travelers served and a 4.6-star satisfaction rating, offering 5000+ tours across 100+ countries.
Thrillophilia Affiliate Program: It has a CPS payout ranging from ₹1,275 to ₹1,530 (roughly 6-7% of a typical package booking). It has a 30-day cookie, and allows deep linking. The program permits coupons and cashbacks. While exact percentage rates vary by package, affiliates often report up to ~7% commission on bookings (per marketing materials).
Tools & Perks: Affiliates get text/banners and the freedom to use coupons, email, or social media (no paid ads allowed). Thrillophilia’s advantage is its strong presence in South Asia and a large range of holiday tours (India and abroad). Its high per-sale commissions make it very attractive for bloggers covering Indian travelers’ holidays.
4. Trip.com: 1.88% on Holiday Packages
Brand: Trip.com (formerly Ctrip) is a major international OTA. As “the world’s largest online travel company” headquartered in China, it offers flights, hotels, package tours, and car rentals in 2000+ cities.
Affiliate Program: Trip.com’s global affiliate program pays 1.88% commission (quarterly EPC: ₹5.39) on holiday packages and upto 4.2-5.3% on other travel category bookings. It provides a 30-day cookie window and no minimum payout. You earn commission only on sales you generate (single-tier).
Tools & Perks: Trip.com offers text links, banners and API access. Its affiliate dashboard is robust, and it’s known for frequent discounts. Because Trip.com covers full holiday packages as well as single bookings, it’s highly relevant for international holiday-package content.
5. OneTravel: Competitive Commission but Short Cookie
Brand: OneTravel is a US-based travel booking site (part of Fareportal) known for cheap airline tickets and vacation packages. It serves North American travelers with flights, hotels, cars, and bundled packages.
OneTravel Affiliate Program: This campaign promises “highly competitive commissions” with a CPS payout of $17.81 (₹1,604.94) per vacation package! Commissions for other categories range from $3.56 to $10.69. Unusually, it has a very short cookie duration of just 1 day.
Tools & Perks: Affiliates get deep linking support and standard banners. However, the short cookie is a major minus. Unique benefits include OneTravel’s US focus and ClubMiles rewards program. It’s well-suited for U.S. travel blogs promoting holiday packages and flight deals.
6. Expedia Affiliate Program: 1.5% 7-Days
Brand: Expedia is one of the world’s largest online travel companies, offering flights, hotels, cars and bundled vacation packages. It owns brands like Hotels.com, Orbitz and Travelocity.
Affiliate Program: Expedia’s affiliate program pays upto 1.5% commission on packages varying country-wise (table below). Notably, the cookie window is short, only 7 days. Commissions vary by product (e.g. hotel 4%, package 2%, etc.), but the overall cap is ~3.6%.
| Expedia Affiliate Program | Commission Rate on Holiday Packages |
| Expedia UK | 1.5% |
| Expedia US | 1.5% |
| Expedia Taiwan | 0.38% |
| Expedia India | 1.5% |
| Expedia Colombia, Mexico, Bangladesh, Venezuela | 1.5% |
| Expedia Canada | 1.5% |
| Expedia Vietnam | 0.38% |
| Expedia Phillipines | 0.38% |
| Expedia Malaysia | 0.38% |
| Expedia Hong Kong | 0.38% |
| Expedia Australia | ₹0.14 / 0.0024 AUD (dynamic CPC) |
| Expedia Singapore | 0.38% |
| Expedia Thailand | 0.38% |
| Expedia Germany | ₹0.14 / 0.0013 Euro (dynamic CPC) |
Tools & Perks: Expedia provides deep links and an extensive API. Its advantage is brand trust and a massive inventory of holidays.
7. Travelstart: upto $5.70 Flat
Brand: Travelstart is a leading African OTA (based in South Africa) offering cheap flights, hotels, car rentals and holiday packages. It covers domestic and international routes for African travelers.
Travelstart Affiliate Program: Travelstart uses a CPA model. Affiliates earn a flat $4.28 (₹386.28) per domestic booking and $5.70 (₹514.44) per international booking (plus additional CPA for hotel/car bundles). This translates to roughly 2.2% commission on average bookings.
Tools & Perks: It offers banners, text links and even a white-label solution for top affiliates. Travelstart’s strength is its flight-focused deals and reach in the Middle East/Africa market. The longer cookie and fixed-per-booking commission mean affiliates can earn steadily. This program is most relevant for audiences in Africa or MENA interested in flights and holiday package deals.
8. KKday: 2.62% CPS
Brand: KKday is an Asia-based travel platform (headquartered in Taiwan) specializing in local tours, attractions and activities. It boasts millions of travelers using its experiences in Asia-Pacific and worldwide.
Affiliate Program: KKday’s affiliate program pays 2.62% commission (3 Months EPC: ₹ 0.11), with a 30-day cookie. This is relatively low. Occasionally, limited-time campaigns (e.g. 10% in select countries) have run, but normally it’s ~2%.
Tools & Perks: KKday provides standard tools (deep links, banners, coupon support). Its unique advantage is the niche of Asia-Pacific tours and cultural experiences. For holiday packages with local tours or attractions (e.g. temples, theme parks), KKday’s specialized inventory can be valuable.
9. MakeMyTrip Holiday Packages
Brand: MakeMyTrip is India’s premier online travel company, offering flights, hotels, holiday packages and buses (Founder Deep Kalra calls it “India’s leading online travel company”).
MakeMyTrip Holiday Package Affiliate Program: It provides 1.58% commission on successful package booking. Besides, the MakeMyTrip Hotels affiliate program has fixed payouts (₹252 per hotel booking). Critically, the cookie duration is only 1 day, severely limiting conversion tracking.
Tools & Perks: Allowed media include text, banners and email (no coupons). The program does not permit deep links or social media incentives. The advantage is tapping into a huge Indian travel market and well-known brand, but the short cookie makes it less lucrative. Affiliates must rely on high volume. It’s relevant for Indian audiences seeking holiday packages to domestic or international destinations.
10. Rayna Tours: Dynamic CPC Payout
Brand: Rayna Tours (part of Rayna Group) is a Dubai-based destination management company. Since 2006 it has offered hotel bookings, visa services, cruises and holiday packages across the Middle East and beyond. It’s a reputable DMC in the UAE.
Rayna Tours Affiliate Program: Unusually, Rayna’s affiliate scheme is pay-per-click or cost-per-click. Publishers earn ₹0.12-₹0.15 for each qualified click. There is no commission on sale; instead, it’s a dynamic (commission increases/decreases based on performance i.e. clicks to sale ratio) CPC campaign.
Tools & Perks: Affiliates can use coupons and banners. Rayna promotes a wide range of activities and packages (e.g. Dubai tours, European tours). This campaign is best for sites with high DMC/holiday Indian traffic where even clicks can add up.
Each affiliate program above offers unique strengths: Viator and GetYourGuide lead on commission and cookie length, Trip.com and Thrillophilia offer solid rates, and specialized platforms like KKday or Travelstart target niche markets. When choosing, weigh commission vs. cookie vs. your audience.
FAQ
Do affiliates earn more via travel package category compared to individual ones like flights, hotels, etc.?
It depends, but usually yes in absolute dollars.
Holiday packages often produce higher total affiliate earnings per booking than single items (flights or a single-night hotel) because the ticket size is larger – even if the percentage commission is the same or slightly lower. However, whether you actually earn more over time depends on commission model, conversion rate, cookie/validation rules, and your audience.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
