Viator Affiliate Program

Platform where tracking is available
Categories
Travel
Cookie Duration
30days
Deeplink
Yes
Incentive / cashback
Yes
Social media
No
Viator Payout Categories
Category Payout

Payout

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Media Allowed/Disallowed

Allowed Media
Text Link
Banner
Cashback, Reward Points, Incentives, Charity
Disallowed Media
Deals
Coupons
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed

Important Information for Viator Program
Tracking Details:
Tracking - Online

Allowed - Disallowed Media :

Cashback - Allowed
Community - Forbidden
Content - Allowed
Discount Code - Allowed ( Viator does not allow publishers on their network to promote discount codes - this is part of the TCs. The publisher must make it clear on their site that this is a deal not discount cod)
Email - Forbidden
Loyalty - Allowed
Search - Forbidden
Behavioural Retargeting - Forbidden
Media Brokers - Allowed - Approved on Viator's discretion
Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products - Adult content, gambling, desktop plugins, banner sites

Note :

You place our banners anywhere on your site as you see fit, or within non-spam emails.
Adult, Hate, or other related sites are not allowed
Any page containing our links, banners, or codes must be written in English
You may place banners or links within your newsletters, in content of your website, or within other web related content.
NOT ALLOWED: All other uses of banners or links, such as newsgroups, chat rooms, ICQ, message boards, banner networks, hit farms, counters, or guestbooks etc. are NOT allowed.
NOT ALLOWED: Any placement of creative in a "Desktop" advertising scheme. This includes any and all 3rd party advertising platforms that use a desktop application to display ads in any form.
NOT ALLOWED: Any display of a merchant window that isn't the result of a direct click by the end-user.
Failure to abide by these rules could mean the suspension of your collaboration with a complete forfeit of commissions
Fraud is a serious offense, and will be treated as such. Fraud is defined as any action that intentionally attempts to create sales, leads, or click-throughs using robots, frames, iframes, scripts, or manually "refreshing" of pages, for the sole purpose of creating commissions. ANY ATTEMPTED FRAUD OR FRAUD WILL RESULT IN MEMBERSHIP TERMINATION AND VOIDED COMMISSIONS

Discount code / voucher code websites :

Viator does NOT ALLOW discount codes to be promoted on their affiliation program. Any affiliate found featuring Viator discount codes on their websites or other related channels i.e. Social media, Emails will see their participation in the Viator program terminated immediately and any related commissions voided.

a. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.  If you are found doing this, your participation in the Viator program will be terminated immediately and commissions voided.
b. Under no circumstances are publishers allowed to surreptitiously use i-frames to set cookies onto a user’s computer.
c. Discount code and deals publishers are accepted in the program as long as do not promote discount codes.

Email Marketing : All email marketing must be signed off by Viator

Creative - Affiliates may not alter any of the creative made available through the Affiliate Window.com interface. Affiliates are also requested not to hardcode banners into their sites

PPC Policy Definition :

If publishers promote you via PPC, will they be entitled to full commission? - No
If publishers directly link to your website from search engines, will they receive full commission? - No
If publishers use your brand name in their display URL, will they receive full commission? - No
If publishers use your brand name in their paid search title and description, will they receive full commission? - No
If publishers add your brand name into their negative keyword list, will they receive full commission? - No
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) - No
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) - No
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) - No
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? - No
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? - No
Google, Yahoo, Bing, Other - No
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission - brand terms ie Viator.com, Viator.co.uk, Viator +deals, Viator + offers, etc...

Viator has stopped receiving queries related to missing sales .

Linking :

NOT ALLOWED: All other uses of banners or links, such as newsgroups, chat rooms, ICQ, message boards, banner networks, hit farms, counters, or guest books etc. are NOT allowed.
NOT ALLOWED: Any placement of creative in a "Desktop" advertising scheme. This includes any and all 3rd party advertising platforms that use a desktop application to display ads in any form.
NOT ALLOWED: Any display of a merchant window that isn't the result of a direct click by the end-user.

COOKIES :

Viator operates a 30 day-cookie policy

Advertising as Viator :

Publishers are not allowed to do any form of advertising as the Viator brand
1. Search engine (Google, Bing, Yahoo etc) - NOT ALLOWED
2. FB advertising - NOT ALLOWED
3. 
TW advertising - NOT ALLOWED
4. 
Instragram advertising - NOT ALLOWED
5. 
Pinterest advertising - NOT ALLOWED

Transactions Policy :

Does the transaction value that commissions are paid on include VAT / sales tax? - Yes
Does the transaction value that commissions are paid on include delivery charges? - No
Does the transaction value that commissions are paid on include credit card fees? - No
Does the transaction value that commissions are paid on include gift wrapping or other service charges? - No
Are commissions not paid out on some products or product categories? - Yes - Excluded products

What reasons are commissions declined :

Order cancelled - Yes
Item was returned - Yes
Customer failed credit check - Yes
Breach of programme terms and conditions - Yes
Duplicate order - Yes
Item was out of stock - Yes
Other - No

Branding :

Affiliates are only allowed to use creatives provided by Viator (i.e banners, newsletters, etc). Any additional creative required by affiliates will be produced or signed off by Viator prior to publication.

De-duplication :

Do you de-duplicate publisher sales against any other online advertising channels - Yes - Last paid click channel wins. We don't de duplicate on SEO and direct to site traffic.
PPC Brand - Yes
PPC Generic - Yes
Email Advertising - No
Display Advertising - Yes
Direct Partnerships - No
Price Comparison - Yes
In House Publisher Programme - Yes
Other Affiliate Networks - Yes

Validation Criteria - The commission is paid when the travel date has passed and the order has not been cancelled.

Terms & conditions
  • Quality relevant site with the ability to drive traffic to Viator
  • Website language (We only accept sites in English)
  • We DO NOT allow BIDDING on the BRAND, domain name or any misspellings & variations of those
  • We DO NOT allow affiliates to promote DISCOUNT CODES
  • Adult, Hate, or other related sites are not allowed
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About Viator Campaign
With Viator, a Tripadvisor company, you are partnering with the world's leading resource for researching, finding and booking the best travel experiences worldwide. By linking to Viator.com, you will be giving your customers online and mobile access to thousands of trip activities including tours, attractions, shore excursions and private guides, in more than 1500 destinations worldwide via our award-winning website.
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