Day 1 Retention at 30% and Day 7 at 10%, 65% Video View.
Conv. Rate : ( These are our expectations based on our past data which you can try to optimize for the best & the users who do the 1min video watch, give a retention rate of Day 1 at 45%+.)
Install to Reg ( Registration ) - ~75% ( Registration is a mandatory step for all users)
Install to 1min Video watch ( watchtime_mercury) - ~50%
client is using Amplitude as an internal tool for final validations