Tracking - Online
Brand Bidding - Forbidden
SEM - Forbidden
Geos - Pan India
Target Audience - Age 22+, Male-Female, Location: PAN India (Tier1 & Tier2)
Fisdom Demat CPI campaign does not help with the missing transactions.User Flow: Install> Signup> Pan_entered > KYC Complete > User_Activated
Soft KPI: 10% uninstall rateWe should mention 8% user activation of installs.
10-12% Trade of active users (After Demat account is opened). if the KPI is not met, billing will be done on a PRO-rata basisDaily caps: