Tracking - Online
Brand bidding or Brand-Keyword Bidding, Misspelling, Brand name Misleading is strictly not allowed. Points below are prohibited in terms of bidding:
- Publishers are not allowed to use brand names in their paid search title and description.
- Publishers cannot display the Brand's Paid search Ads when the brand name or brand name with other words is entered as search keywords.
- Brand-Bidding on brand terms of a third party to direct traffic away from the competitor's site is not allowed.
Creating ANY social media accounts (Snapchat, Facebook, Instagram, TikTok, Pinterest, etc.) that contain advertisers’ symbol, logo, phrase, word, design, or brand name IS STRICTLY FORBIDDEN.
- Using advertisers’ symbols, logos, phrases, words, designs, or brand names, in any form of online or offline outreach activities, in a way to lead a user to think this is from official advertisers’ channels is not allowed.
- Misleading information about the product and over-promising ads that violate the Brand’s trademarks or copyrights is not allowed.
- Using advertisers’ trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services for the users is not allowed.
Brand Hijacking - Publishers are NOT ALLOWED to practice Ad hijacking (also known as brand poaching, direct linking, URL jacking). It is when an affiliate tries to impersonate the brand by running ads that look identical to the brand’s ads. For example, by using similar headlines, descriptions, and the same display URL.
- Publishers are not allowed to promote their codes or links on the brand's own official social media channels. Other spamming rules include:
- Commenting with your codes/links through the Brand's social channels posts (Instagram, Twitter, Facebook, Snapchat, Linkedin, Youtube) is strictly NOT ALLOWED.
- Commenting by your pages or accounts on the Brand's social channels' posts is strictly NOT ALLOWED.
Mentioning the brand name with your codes or without on the Brand's posts through its social channels is strictly NOT ALLOWED.
- Using Bots to propagate our campaigns and promote our link/code is not allowed. For Example: Running a code using a Twitter bot for a brand keyword is not allowed because bot software autonomously performs actions such as tweeting, re-tweeting, liking, following, unfollowing, or direct messaging other accounts.
Tagging Brand Official : - Tagging Brand for example eg. @eyewa or #eyewa on Social Media unless it's a Product Review, Unboxing, or Approved Content by the brand is strictly NOT ALLOWED.
- Publishers are not allowed to buy orders from the EASYFEET site using links/codes and then resell them to other buyers. Publishers should only use our links/codes to promote and direct the users to make orders on the Brand’s official site/app.
- Typosquatting/Cybersquatting i.e. misleading users by writing brand name as Internet domain, in the hope of reselling or any other intent is not allowed.
Illicit Content :
- Content including Religious Sites, sites promoting hate, Profanity & Illegal activity including Pornography, Gambling, Matrimony sites, Dating & Casino sites are explicitly not allowed.
- Any kind of Political or Controversial information should not be used to promote any brand. Fraudulent content that might deceive the customers is also not allowed.
Abuse, gaming the system, or generally questionable behavior will result in your account being banned.
The person you are referring must have cookies enabled in order for you to get credit for the referral. Cookies will expire after 30 days, meaning your referral must upgrade within 30 days of clicking the link in order for you to get credit.
PPC Policy :
If publishers promote you via PPC, will they be entitled to full commission - Yes
If publishers directly link to your website from search engines, will they receive full commission - Yes
If publishers use your brand name in their display URL, will they receive full commission - Yes
If publishers use your brand name in their paid search title and description, will they receive full commission - No
If publishers add your brand name into their negative keyword list, will they receive full commission - Yes
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) - Yes
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) - No
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) - Yes
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms - No
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines (Google, Yahoo, Bing, Other) - Yes
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission - No
If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission - Yes
If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account - Yes
Transaction Policy :
Does the transaction value that commissions are paid on include VAT / sales tax - No
Does the transaction value that commissions are paid on include delivery charges - No
Does the transaction value that commissions are paid on include credit card fees - No
Does the transaction value that commissions are paid on include gift wrapping or other service charges - No
Are commissions not paid out on some products or product categories - No
Reasons are commissions declined : Order canceled, Item was returned, Customer failed credit check, Breach of program terms, Duplicate order