The UK affiliate market offers a diverse range of tours & activities programs, from city sightseeing and theme parks to niche local experiences. Unlike flight OTAs, commission rates here vary widely (often 5-8% CPS or higher on package passes) and cookies range from 30 to 90 days. Top programs include Klook, Weekend in Italy, Xcaret, Go City (Pelago) and Isango: they combine good commissions, longer cookies, and broad inventories. Lower-tier and local programs often use CPC (per-click) models (e.g. Blenheim Palace, Seatfrog) or very small flat rates, which are generally less attractive for mainstream affiliates. This article details 18 leading programs (see comparison table) on UK availability, commission/cookie/payout terms, and best content use-cases. Finally, we recommend the Top 5 programs for UK affiliates, with rationale and sample CTAs.
Choosing Tours/Activities Affiliate Programs (UK): When selecting programs, UK affiliates should weigh commission structure (CPS vs CPC, % vs flat fee), cookie duration (longer is better for bookings), and booking UX & cross-sell (sites that upsell packages or bundles). Also consider inventory breadth (global vs UK tours, type of attractions) and brand trust (well-known names like Xcaret or Go City convert better). Payment terms (net30/60, currency) and allowed traffic (no coupon sites for most) also matter. Niche experiences (food tours, rail upgrades, etc.) can work if aligned with your audience.
List of Programs
| Program | UK Availability | Commission | Cookie | Payouts | Best Use Case | Notes |
| AttractionTickets | Global (incl. UK) | 0.48-1.2% CPS | 30 d | USD (net30) | Theme park tickets (Disney/Orlando/Paris) | Large inventory; low %; trusted brand. |
| Blenheim Palace | UK only | Dynamic CPC | 30 d | GBP (net30 ) | UK heritage tours, museum visits | Only CPC model; low-mid EPC. |
| ByFood | Global (Japan focus) | 3.68% | 30 d | Likely PayPal/Bank (net30) | Japanese food tours & restaurants | Niche (Japan only); supports charity; |
| Champions Travel | Global (sports) | Dynamic-CPC | 30 d | GBP (net30) | Sports tickets & hospitality (Premier League, events) | CPC only; tight promo rules; sports niche. |
| City Experiences | Global (city tours) | Dynamic-CPC | N/A | Likely net30 | City sightseeing tours, cruises (Hornblower) | Large tours company; details limited. |
| FloridaTix | Global (Florida parks) | 1.6-3.2% CPS (avg via Dynamic-CPC campaign) | 30 d | USD | Orlando theme parks (Disney, Universal, SeaWorld) | Part of UK Attraction World; moderate %. |
| Isango! | Global | 5% CPS | 45 d | USD | Hop-on-hop-off buses, global tours & attractions | Long cookie; multi-country. |
| KKday | Global (Asia focus) | 3.15% CPS | 30 d | Net60 (HKD/USD) | Tours & tickets in Asia (theme parks, experiences) | Good for the Asia travel niche. |
| Klook | Global | up to 8% CPS (mostly 5%) | 30 d (7d hotels) | Net90 | Wide range: Asia attractions, tours, theme parks | Very high rate, volume bonuses, top inventory. |
| Pelago (Go City) | Global | 3.4-6% CPS | 90 d | USD (net30) | Multi-city attraction passes (London, NY, Vegas etc.) | High AOV (~$350); very long cookie. |
| Redsightseeing.com | (Likely UK) | Dynamic-CPC | 30 mins (click tracking) | N/A | Hop-on-hop-off bus tours (UK cities) | Lesser known program. |
| Riviera Travel | UK | Dynamic-CPC | 30 d | GBP (net30) | Guided European river & ocean cruises | CPC only; tours (not any car rentals). |
| Seatfrog UK | UK trains | Dynamic-CPC | 30 d | GBP (net30 via Cuelinks) | Last-minute train seat auctions (UK rail) | CPC; niche rail upsell product. |
| Voyagin | Global (Japan) | 3.2% CPS (avg via Dynamic-CPC campaign) | 30 d | USD | Japan cultural tours and local experiences | Low %, but well-known Asian brands. |
| Vue Orleans (NOLA Deck) | UK, US | Dynamic-CPC | 30 d | USD (net30) | New Orleans observation deck tickets | CPC; only US site but allows UK. |
| Weekend in Italy UK | Europe (Italy) | 8% CPS (avg via Dynamic-CPC campaign) | (likely 30 d) | EUR | Italy tours, museum tickets | One of highest rates (8%); Italian market. |
| Xcaret (Mexico parks) | Global (Mexico) | up to 6% CPS | 30 d | USD | Mexican Riviera theme parks & resorts (Xcaret, Xel-Há, etc.) | Strong brand; family travel focus. |
Program Highlights
- High Commission Programs:
Klook (up to 8% CPS) and Weekend in Italy (8% CPS) offer the highest rates. They suit content on Asia activities and Italian tours, respectively. Xcaret (6% CPS) is ideal for Caribbean and theme park content. Go City/Pelago (3.4-6%, 90d cookie) fits multi-attraction “city pass” articles. Isango (5% CPS, 45d) is good for global hop-on tours. - Long Cookie Programs:
Go City/ Pelago (90d) and many major ones above (30-45d cookies) allow more extended tracking. - Dynamic-CPC Models:
Several UK/niche programs (Blenheim, Seatfrog, Riviera, Champions Travel) use dynamic (performance-centric) per-click pay with 30d cookies. These yield less earnings per click, so they’re best as extras on travel blogs (e.g. “London attractions guide” linking to Blenheim) rather than main monetization. - Niche vs Global:
Niche sites (ByFood, Voyagin, FloridaTix) focus on one region (Japan, Asia, Florida). They have limited appeal to UK audiences but can work on targeted content. Global platforms (Klook, Go City, Isango) have a broad inventory. - Payouts & Terms:
Most pay 30-60 days after sale via PayPal or bank, with standard thresholds (~$50). Klook and others pay 90 days. UK affiliates should also watch currency (some pay USD, others GBP or EUR).
Top 5 Recommendations for Affiliates targeting UK Audience
Klook
- Why: Vast global inventory (Asia focus) and highest commissions (5-8% CPS). Works on any “things to do” or city guide content.
- Angle: “Book activities & attractions worldwide.”
- CTA/headline: “Explore [City] Tours & Tickets on Klook: Save up to 50%!” (offer culture tours, Disneyland, local SIM cards, etc.)
Weekend in Italy (Europe)
- Why: 8% CPS in a focused niche. Ideal for European travel sites targeting UK tourists to Italy.
- Angle: “Discover Italy’s museums and monuments.”
- CTA: “Save on Italy ToursBook: Museum Tickets & City Tours!”
Xcaret (Mexico)
- Why: 6% CPS for premium attractions. Strong brand for Caribbean adventures.
- Angle: “Packages including parks & hotels in Riviera Maya.”
- CTA: “Visit Xcaret Parks: Earn Rewards, Save on Tickets!”
Go City / Pelago
- Why: Up to 6% CPS, 90-day cookie. Perfect for city-pass comparisons (London, NY, Paris, etc.).
- Angle: “Multi-attraction passes for families.”
- CTA: “Tour 2 Cities, 5 Attractions: Grab Go City Pass Today!”
Isango
- Why: 5% CPS, 45-day cookie. Specializes in hop-on-hop-off tours and local experiences.
- Angle: “City tour buses and unique attractions.”
- CTA: “Book London Bus Tours with Isango: Flexible Tickets!”
Runner-up: FloridaTix (3.2% CPS) for Orlando theme park content, Weekend In Italy already covered. CPC offers like Blenheim/Seatfrog have limited appeal so are not in top 5 picks.
Note: All the affiliate programs mentioned above are made available on Cuelinks (affiliate marketing platform with 1500+ brand partners across the globe and 14+ years of expertise).
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
