Upstox CPI campaign does not help with the missing transactions. Conversion Flow :
User download the app User install app User Account creation successfully
Tracking - Online
1. Need minimum OS Android 5.0+ and iOS 12.0+ for all offers No adult, No sms, No email traffic.
2. LTTI Thresholds: a. Low time to install (LTTI) : No installs within 15 secs. Installs within 30 secs, should not be more than 20%. b. High time to install (HTTI): Install happening after 24 hours of the click time, should not be more than 15%.
3. OS Version: No installs from older OS versions
4. App Version: No installs from outdated app versions which aren't live on appstore.
5. Device and region wise traffic trend: The overall delivery should not be concentrated to a few devices or any particular region.Partners would be required to provide proof of genuine traffic if such trend is highlighted.