The Vitamin Shoppe Affiliate Program

Search Campaigns - Protected SEM Bidding Keywords  

Vitamin Shoppe, VitaminShoppe, VitaminShoppe.com, Vitamin Shoppe.com, Vitamin Shoppe Body Care, VSBasics, Bodytech, vitaminshoppe.com, Vitaman Shoppe, Vitamon Shoppe, Vitamen Shoppe, Vitamin Shope, Vitamin Shopp, The Vitamin Shoppe Coupons, Vitamin Shoppe Coupon, Vitamin Shoppe Coupons Note: To be included Vitamin Shoppe does not allow bidding on misspellings of our trademark name. When bidding on any keywords using Broad match (or advanced match on Yahoo or any other engine's equivalent), you are required to negative match the term “shoppe”, "shope" to ensure you are in compliance with the Vitamin Shoppe PPC trademark policy.

Search Campaigns - Prohibited SEM Display URL Content  

We expressly forbid the use of our brand name and/or variations of this in the affiliate URL(s), e.g. "vitaminshoppecoupons.com", "vitamin-shop-coupons.com", "shoppecoupons.com", etc.

Search Campaigns - Direct Linking  

No

Search Campaigns - Special Instructions for Search Marketing Publishers  

The protected keyword list includes both Vitamin Shoppe’s brand name, as well as the trademarked brands. Vitamin Shoppe does not allow bidding on misspellings of our trademark name. Our recommended keyword list and product catalogs are very extensive and we encourage our publishers to utilize those in any way possible. Thank you for your compliance in your search efforts. Use of Vitamin Shoppe in the display URL is not allowed. Please do not attempt to use Vitamin Shoppe in any variation in a display URL. Note: To be included Vitamin Shoppe does not allow bidding on misspellings of our trademark name. When bidding on any keywords using Broad match (or advanced match on Yahoo or any other engine's equivalent), you are required to negative match the term “shoppe”, "shope" to ensure you are in compliance with the Vitamin Shoppe PPC trademark policy. Note: Vitamin Shoppe reserves the right to add any keyword to the protected list if requested by its merchant or legal department. COUPON CODE POLICY UPDATE In order to continue coupon code use by our valued publishers, the only coupons now authorized for use are those that we make directly available to you either through an individual email, our affiliate newsletter or through the CJ interface. Usage of codes from any other source is not permitted. We will continue to provide you, our publishers, with coupon codes. If in doubt about the validity of a code, please check with us first...we're happy to work with you. If you see someone else not playing by the rules, let us know. We don't want to see anyone at a disadvantage because they ARE following the rules.

Web Site - Prohibited Web Site Domain Keywords  

We expressly forbid the use of our brand name and/or variations of this in the affiliate URL(s), e.g. "vitaminshoppecoupons.com", "vitamin-shop-coupons.com", "shoppecoupons.com", etc.

Web Site - Prohibited Web Site URL Keywords  

We expressly forbid the use of our brand name and/or variations of this in the affiliate URL(s), e.g. "vitaminshoppecoupons.com", "vitamin-shop-coupons.com", "shoppecoupons.com", etc.

Web Site - Unacceptable Web Sites  

Publishers can not promote Vitamin Shoppe through any toolbars, applications and/or software that forces users to download and/or install software. Users must be able to opt-out easily

Web Site - Use of Logos and Trademarks in Web sites  

Social Media Policy for Vitamin Shoppe Affiliate Program Vitamin Shoppe welcomes our Affiliates/Sub-Affiliates to reach out to new audience via various Social Media websites so long as they abide by our policy stated below. Affiliates/Sub-Affiliates can use Social Media websites to promote and introduce Vitamin Shoppe products and offerings. However, Affiliates/Sub-Affiliates are forbidden from posting said offers, promotions and their referral URLs on Vitamin Shoppe operated social media sites and pages including but not limited to the websites listed below. Furthermore, Affiliates/Sub-Affiliates may not leave comments or reviews on any profile page created for the Vitamin Shoppe including but not limited to the URLs below. Social Media Reference URLs: Facebook.com/THEVITAMINSHOPPE Twitter.com/VitaminShoppe YouTube.com/TheVitaminShoppe1 VSConnect.com VitaminShoppe.com Bodytech.com EcoShoppe.com MySpace.com Second Life Maps.Google.com (VSI Business Listings Page) Yahoo! Local (VSI Business Listings Page) Bing Local (VSI Business Listings Page) Yelp.com (VSI Store Listings Page) CitySearch.com (VSI Store Listings Page) epinions.com WikiPedia.org Some Examples of what is not allowed: • Affiliates/Sub-Affiliates may not come to Vitamin Shoppe’s Facebook page to post sales promotions as wall comments in an attempt to drive sales commission out of Vitamin Shoppe’s fans on Facebook • Affiliates/Sub-Affiliates may not come to Vitamin Shoppe’s community (VSconnect.com) and post sales promotions on our message boards in an attempt to drive sales commission out of our community members • Affiliates/Sub-Affiliates may not post sales promotions as reviews on Vitamin Shoppe’s store profile pages for any of our store listings on Yelp.com

Sub-Affiliates  

Allowed - coupon sites joining a network to get out of the 1% commission and into the higher rate are subject to non-payment on commissions and removal from the program.

Social Media  

Allowed - We expressly forbid the use of our tradename and/or variations of this in the Facebook Page Name, Twitter handle, etc. For example: "vitaminshoppecoupons", "vitamin-shop-coupons", "shoppecoupons", etc. SOCIAL MEDIA PRACTICIONER DO’s AND DON’Ts At the Vitamin Shoppe, every body matters™ is not just our tagline; it's our mantra. It communicates our focus on helping to make the world healthier, one life at a time. One way we do that is by encouraging people to spread the word about our products on social media and blogs, so we’ve put together this simple list of Do’s and Don’ts to help make spreading the word as easy as possible. Do • Give your honest opinion about the product(s) you are reviewing. • Include any information you think would be important to someone trying to make a decision to buy or use the product. • Explain and provide details of how you used the product(s). • Clearly and conspicuously disclose any material connection you have with the Vitamin Shoppe. Simply put, if you are just a Vitamin Shoppe fan and you write about us or our products, no need to make a special disclosure. But, if you have an ongoing relationship with the Vitamin Shoppe or we seeded, sponsored or incentivized you (for example, compensation, free or discounted product, gift cards, coupons, etc.), you must let your readers know. You must also let your readers know if you are sharing Vitamin Shoppe related content in order to participate in a contest we are sponsoring. • Make your disclosure simple and easy to understand. Something as simple as “The Vitamin Shoppe gave me [name of product] to try out” will do the trick. Don’t • Say you used a product unless you actually did use it. • Make general claims about a product or recommend it to readers who suffer from any particular condition. • Leave out important qualifying information. For example, if you are satisfied with the results of one of our weight management products that you use as part of an overall strategy involving diet and exercise, make sure to clearly describe your diet and exercise regimen so that readers are not mislead into believing they can achieve similar results by using the product alone. • Mislead readers. Put yourself in the shoes of your readers and if something seems unclear or misleading, clarify it. The Vitamin Shoppe is committed to truthful and accurate representations of our products and we monitor social media related to our business, including the activities of our sponsored, seeded, or incentivized social media practitioners. If we find any statements or claims that are false or misleading, we will ask you to issue a correction. We may also discontinue our relationship with you. (For more information on the FTC's Endorsement Guides for bloggers, go to http://www.business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking; http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertisi... ; and http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governi...)

Coupons and Promotional Codes  

Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program

Non-Commissionable Items  

Gift Cards are not eligible for commission. Orders that use non-affiliate coupons are also not eligible for commissions. For instance, orders via a promotional URL taken out of Vitamin Shoppe's marketing programs such as marketing emails or paid search advertisements are not eligible for commissions.