Allowed& Disallowed Media:
Search Campaigns - Protected SEM Bidding Keywords
Please reference Special Terms & Conditions: Affiliate shall not bid on any of the words containing a trademark, trade name, service mark or logo utilized by Sears in the conduct of it business, or any version or derivative thereof, including but not limited to, the words set forth on Exhibit A attached hereto and incorporated herein ("Sears Marks") through any pay-for-placement search engines or in meta-tags.
Search Campaigns - Prohibited SEM Display URL Content
Please reference Special Terms & Conditions: Affiliate shall not use any Sears Marks in any title or description to drive traffic directly to Sears from a search engine. Affiliate shall not register or use any Sears Marks in any domain names nor shall Affiliate register or use any trademark of any Sears’ competitor in any domain names for the purpose of driving traffic to Sears.
Search Campaigns - Limited Use SEM Ad Copy Content
The Sears TM is NOT allowed in the headline, however it IS allowed in ad copy description. Additionally, Sears can be used in the URL, as long as it is the subdomain, such as www.yourpubsite.com/sears
. Sears cannot be used in the domain, such as www.searscoupons.com
or any variation were Sears TM or misspellings are in the main domain.
Search Campaigns - Direct Linking
Search Campaigns - Special Instructions for Search Marketing Publishers
Please reference Special Terms & Conditions: Affiliate shall not bid on any of the words containing a trademark, trade name, service mark or logo utilized by Sears in the conduct of it business, or any version or derivative thereof, including but not limited to, the words set forth on Exhibit A attached hereto and incorporated herein ("Sears Marks") through any pay-for-placement search engines or in meta-tags. Mobile: We do not allow any bidding on our search term unless approved in advance on mobile devises. Broad/negative match guidelines: affiliates must negative match the keyword "Sears". The use of iFrames and any other methods to frame the Sears site is not permitted.
Web Site - Use of Logos and Trademarks in Web sites
Mobile: All policies stated in these marketing policies also apply to mobile promotions. By accepting these program terms mobile affiliates agree to comply with the Telephone Consumer
Protection Act of 1991. Mobile: m.sites are the only tracking sites - not APPs
Not allowed - Compliance/reversals/removal from program guidelines: Publishers may NOT cause or enable any sales to be made that are not in good faith, including, but not limited to, by means of any device, program, robot, Iframes, hidden frames or redirects, spyware, malware, or adware. Traffic cannot be sent directly to the Sears offer without a click that is initiated by the user; traffic to the offer without a user initiated click is considered a forced click (cookie stuffing). Publishers who violate any of these policies (traffic results in non-compliant means of generating impressions, clicks, leads, or sales to Sears) will be removed from the program and risk commission reversals.
Allowed - Sears reserves the right to deny sub-affiliate networks entry into the program and/or removal of specific sub-affiliate partners at any time.
Coupons and Promotional Codes
Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program
ShopYourWay partners, Sears auctions, LandsEnd.com, mygofer.com, Craftsman.com, Kenmore.com, PartsDirect purchases, Home Services, Outlet, Installation service fees, gift card purchase and redemption, layaway, shipping, taxes and fees, and Apple Products sold via Marketplace.
Miscellaneous - Special Instructions
All missing orders must be submitted via the Order Inquiry Manager in the CJ AM. Sears will not accept orders older than 60 days from the transaction date.