User flow - click, download apps (payout on user registering post downloading the app).
rummycircle campaign on Fb ads allowed (for optimization only run in 4 states- Karnataka, Tamil Naidu, Andhra pradesh, Maharashtra not in telengana )
KPI - average 10% registration to load money in the system or pro-rata payment basis TG 25+ age group males, categories sports, business, finance, dating.
Only targeting Karnataka, Tamil Nadu, Andra Pradesh and Maharastra
Use specific urls for each state - users clicking through one state url but registering from another state wont be counted during validations.
Targeting: 25 Age + Male