Campaign Flow - User installs the App, Registers and do the VPA. Payout is applicable when a user do a transaction using PhonePe Wallet.
Cap :- 1000 Bank Linking events per day
Non Incent Campaign
We won’t be paying for any of below frauds :
No billing for fraud installs. We are keeping a check on fraud - IP, clicks etc.
No billing to take place for fraud sub pubs
Click Spamming - A very high Click to install ratio >800 • IP to install ratio - If average is more than 1.2 or more than 20 installs from same IP on single day.
Click injection - Click to open is less than 10 seconds.
Attribution frauds - Install coming from more than 1 month old app versions.
Country code - IndiaAllowed/Disallowed Media :
Cashback - Allowed
PopUp / ClickUnder - Allowed
SEM - Forbidden
Doorway pages - Allowed
E-Mail-Marketing - Allowed
Brand-Bidding - Forbidden
Social Media - Allowed
Incentive - Allowed
Toolbar - Allowed
Adult - Forbidden
Mobile for mobile version - Allowed
Banner-teaser networks - Allowed
YouTube Channel - Allowed