Media Partner Tracking Pixel - Advertiser allows media partner to fire their tracking pixel when the consumer action is completed.
Paid Search Terms - Bidding on Onnit brand and trademark names or their misspellings or varations is prohibited. Search terms must all be generic. For example, "Alpha Brain" would be a restricted term. However, the search term "Nootropic" would be allowed.In addition, all affiliate PPC ads must go to a landing page owned and operated by the affiliate. No PPC ads are allowed to go directly to Onnit's web properties.
Copywriting Terms - Medical claims for any product is strictly prohibited.
Disclosure Policy :
1. If you receive a product for free, are given an incentive to review a product or receive any other financial or service-based compensation, always disclose that information when reviewing, discussing or endorsing Onnit, its brands or its products (positively or negatively!)
2. A general disclosure on your blog biography page is not enough
3.NOTE: According to the FTC, any violations of these disclosure rules may result in a fine for both the contributor as well as the company.
Writing Your Content: The Three FTC Guidelines
Placement: Even in a time or space-constrained ad or promotion, the disclosure must be physically close to the statement or endorsement and in a font or form that stands out from the background and is easy to read or hear, as applicable.
The placement must be more than “#ad” or “#sponsored” or similar posting. The disclosure must be obvious to the viewing/ listening audience.
Distinction: Disclosures must be easily understood, prominent and viewable on any device, and not buried within a web page. Make sure that it’s clear even on a mobile device! For example: postings must be made above the break (i.e. before the “more” hyper link often found on social media).
Platform: Disclosure is required even for audio/video claims and endorsements in the same clear and conspicuous way as expected for written media. Written disclosures should be in a font that stands out from the background and is easy to read. Video disclosures should be on the screen long enough so that is easily read noticed and understood. Audio disclosures should be read in a way that is easy to follow so that listeners can understand, including at a volume and cadence sufficient for a reasonable consumer to hear and understand it.
1. An endorsement in one post followed by disclosure in the second post is NOT enough.
2. Each disclosure must be made in the SAME post as the endorsement—A general disclosure located on the sidebar or elsewhere on the site is inadequate.
3. When in doubt: always disclose
Promoting Your Post - On Facebook, Twitter, Instagram, Youtube, etc., the same disclosure requirements still apply
When in doubt, include “#promo” or “#sponsored” in your promotion post and if your space is limited, “#ad” is also acceptable
Discussing a Product
Do not make claims about a product that cannot be substantiated. Only make statements about your use and experience with the product.
Though you may experience multiple benefits to a given product, it is very important that you only speak to your experiences that are similar to claims that are made on either the side of the bottle or the product’s landing page on Onnit.com. Do not mention sexual performance or weight loss.
There should be no mention of curing, preventing, mitigating, or treating any diseases or ailments (i.e. cancer, diabetes, or chronic pain).