Search Campaigns - Protected SEM Bidding Keywords Terms that apply to promoting McAfee branded terms including but not limited to McAfee, McAfee Total Protection or McAfee Gamers Security: Affiliates must be approved by McAfee and the Program Manager to be able to bid for search engine traffic using the terms “McAfee ”, “McAfee Total Protection”, “McAfee antivirus” or similar McAfee marks. Approval is not guaranteed and is subject to availability and the ability of the Affiliate to add value as per the Program requirements and Program Manager’s discretion. An Affiliate may submit multiple requests. Any Affiliate who has been denied permission to bid on McAfee branded terms, and continues to bid on McAfee branded search engine traffic may be terminated from the Program.
Negative Matching for Protected Keywords Required
Search Campaigns - Direct Linking - No
Search Campaigns - Special Instructions for Search Marketing Publishers Publishers Terms that apply to Affiliates who have been approved to bid on search engine traffic: Affiliates must remain below McAfee’s own paid search ad at all times, and may not direct link from search engine marketing campaigns to any McAfee official website. Affiliates may not use any official McAfee domains in their Ad Text, or claim to be McAfee or any of the McAfee official eStores. Affiliates must only use Affiliate Program supplied promotions, discounts and links to promote McAfee through search engine marketing, and may not lift promotions from other sites or directly from any McAfee website, unless approval is obtained from McAfee and the Program Manager. Affiliates operating in the Corporate Branded space (non-discount) e.g. ‘McAfee’ ‘ McAfee Anti-Virus’ ‘McAfee 2019’ may not use discounted terms or promotional text in their ad copy. Affiliates operating in the Coupons and Savings Branded space e.g. ‘McAfee discounts’ ‘McAfee coupons’ ‘McAfee vouchers’ must only advertise discounts and promotions supplied by the McAfee Affiliate Program. Any promotional ad text or campaign deemed to be inaccurate or misleading by McAfee and/or the Program Manager must be removed / updated on request. Any Affiliate who has been approved to bid on McAfee branded terms, but does not comply with these terms and policies will have their permission revoked and may be terminated from the Program. For any clarification on these terms, please contact your McAfee Affiliate Team
Web Site - Prohibited Web Site Content
To comply with McAfee 's trademark, copywriting and other intellectual property criteria and requirements. For a copy of criteria and requirements, please contact your McAfee Affiliate Team. To acknowledge that McAfee owns and will retain all rights, titles, and interests in all McAfee content, including, without limitation, any proprietary rights which may be developed in the future. Use of McAfee content applies exclusively to the benefit of McAfee , and the Affiliate obtains no rights to McAfee content through use thereof. Not to operate or utilize a website, or email a link to a website, which contains or promotes the following types of content: libelous, defamatory, obscene, abusive, violent, bigoted, hate-related, illegal, cracking, hacking, anti-brand messaging or that offer illegal goods or services.