ICICI Affiliate Program

Platform where tracking is available
Cookie Duration
1 Day
Incentive / cashback
Social media
ICICI Bank Credit Card CPL Payout Categories
Category Payout


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Media Allowed/Disallowed

Allowed Media
Text Link
Email (Text)
Disallowed Media
Cashback, Reward Points, Incentives, Charity
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed

Important Information for ICICI Bank Credit Card CPL Program
Tracking Details:
ICICI BankCredit Card CPLdoesn't helps with missing transactions

Conversion Flow:

1. User fills 10 fields form on landing page.
2. Apply for Credit card & get eligible.
3. Eligible lead is recorded.
4. Each eligible lead will be called for application approval.
5. Approved credit card application will be counted & credited.

Max Transactions Allowed - 1 orders are allowed

Definition of Fraud :
Proxy, Server, VPN & Bot traffic·         
Blacklisted IP·         
Geo (State & City)·         
Duplicate IP or Subnet of IP·         
Click Injection·         
Blacklisted IP

We need to largely targeting the SEC A audience with multiple interest filters. As follows:- For the Platinum card we are using the normal interest based on Shopping & Dining- For high end cards like Sapphiro we target people affinity towards high end/Premium interest like Golf, Luxury goods

As such, you are hereby guided and informed to follow the below mentioned restrictions before running any bank's offers:

- All the creatives/promotional activities should be pre-approved by us.
- Correct use of Credit Card images with updated features to avoid mis-selling.
- Sub-partners connected with you, should get everything pre-approved before promoting the offers anywhere.
- Any SMS/Email/Bulk communication/Social media communication must be shared with us on a prior basis.
- Cashback related information must be properly communicated to the users without using any confusing words.
- Any changes in the credit card's details: fees, features etc. should be made with immediate effect without any delay from time to time.
- No miscommunication related to cashback, card details should be made just to attract applicants.
- Any penalty imposed on us by the bank due to your miscommunication with the customers has to be taken care by you. We would not be responsible in that case.

ICICI Bank Credit Card creatives - https://cdn0.cuelinks.com/campaign_files/59/ICICI_CC_Creatives.zip?1660197140

Allowed - Disallowed Media :

Adult - Forbidden
Incentive - Forbidden

Geo- India

Validation Criteria- Approved Application

Target Audience  - Salaried, Income >25k / m, Salary in Account Transfer, 23-54 years- Self Employed, Income +30k/m

Return Criteria: User responses 'not interested, did not sign up, call hung/disconnected will not be paid.

Brand Stop Words -  ICICI BANK, ICICI Credit CArd, ICICI CC
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About ICICI Bank Credit Card CPL Campaign
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary.ICICI Bank is India's largest private sector bank with total consolidated assets of Rs. 9,860.43 billion (US$ 152.0 billion) at March 31, 2017 and profit after tax of Rs. 98.01 billion (US$ 1.5 billion) for the year ended March 31, 2017. ICICI Bank currently has a network of 4,850 Branches and 13,917 ATM's across India.
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