Target Group - PAN India except (AP, TS, OD, NL, SK and AS)
Terms - Gender - Male, Age - 18 to 40 and OS: Android 5.0 and above CTIT<45 sec considered as invalid registrations.
FTDs > 12-15% Cumulative deposit within a month of registrations should be > 90 and >45 within 1-7 days. If the Deposit % falls below 8% then the validation will be pro-rata basis. Daily Retention: D1> 40%, D7: 16-22%, D14:10-14% and D28:>8%