Expedia Affiliate Program

Expedia campaign doesn't help with missing transactions.

Search Campaigns - Recommended SEM Bidding Keywords airline, air travel, airline tickets, book air travel, airlines, flights, airfare, hotels, hotel, hotel rooms, hotel room, hotel stay, vacation, vacations, vacation packages, vacation package, holiday, travel, holiday travel, air + hotel, air and hotel, flight and hotel, cruise, cruises, cruise ship, Mexico cruise, Caribbean cruise, Hawaiian cruise, travel activities, concerts, sporting events, travel package, travel packages, car rental,car rentals,rent a car,car,automobiles,auto, vacations, destination specific keywords (Las Vegas, New York, Anaheim, LA, San Francisco, etc)

Search Campaigns - Prohibited SEM Display URL Content Expedia trademarks are never to be used as the primary display URL for SEM. You are allowed to use Expedia trademarks in the subdomain of your display URL. For example, www.yourwebsite.com/expedia. If you do this you must send traffic to a page that only includes Expedia offers and deals and does not include offers from any travel competitor.

Search Campaigns - Prohibited SEM Ad Copy Content You must get written permission from Expedia in order to include Expedia trademarks anywhere in your SEM ad copy, and they are never to be used in Headlines or more prominently than your trademarks in any SEM ad copy. Please contact [email protected] if you are interested.

Search Campaigns - Direct Linking - NO

Search Campaigns - Special Instructions for Search Marketing Publishers You are not required to negative keyword match our trademarks. You may be included on the keyword "Expedia Coupons" because you are bidding on "coupons" however you are not allowed to bid on the exact match keyword of "Expedia Coupon". At all times during your participation in the Program, you will ensure that your search engine optimization (“SEO”) activities related to Expedia comply with these SEO Coupon Guidelines. Publisher will clearly differentiate in its copy between a Coupon and a Deal. These terms have the following meaning: • “Coupon” means an authorized promotion, explicitly approved by Expedia, whereby the customer must enter a Coupon code at checkout to redeem the advertised discount or promotion; • “Deal” means an onsite promotion, sale, flash sale, or site-wide saving that is available to the public and does not require a Coupon code to be entered for the customer to redeem the advertised discount or promotion. Publishers shall align with Expedia’s legal requirements for sales, Deals, promotions and Coupon advertisements, including but not limited to the following: • Average savings must be advertised as such and not conveyed as a site-wide discount/promotion/Coupon (e.g., “Save up to 50% on Expedia Unpublished Rate Hotels” should not be read as “Save 50% on Hotels at Expedia.com” or any other variation that does not clearly state the limitations of the promotion or discount); • Save up to $X off should read as such and not as a flat dollar amount off and not without stating the limitations (e.g., “Save up to $500 when you book flight+hotel on Expedia” should not read “$500 off on Expedia packages”; • The “Best Price Guarantee” must not be presented as Coupon code or a site- wide Deal and is prohibited from being advertised in ad copy. Limitations and restrictions must be clearly stated in the ad-copy and landing page, and the link should land on the “Best Price Guarantee” details page so all limitations are clearly made available to the user; • Deals and/or Coupons advertised in SEO copy must match a relevant landing page on Expedia; and • Publisher shall display links to the full terms and conditions associated with Deals and Coupons. You agree that you shall not undertake or engage in any of the following “Prohibited SEO Activities”: • Publisher shall not promote unauthorized Coupons in its Page Title Text or refer to illegitimate promotions that do not exist on Expedia’s website; • Publisher shall not promote unauthorised Coupons in its Meta Description or refer to illegitimate promotions that do not exist on Expedia’s website; • Publisher shall not use Coupon and Deal related keywords in its Page Title Text and / or Meta Descriptions. These keywords can only be used in conjunction with a numerical keyword (25%, 10%, etc.) if it is: a) a legitimate offer on Expedia’s website or, b) the Publisher has explicit written approval from Expedia to promote an authorised Coupon campaign; If your SEO activities are not in compliance with any of the requirements outlined in these SEO Guidelines (or any other terms and conditions of this Program Agreement), or if you engage in any Prohibited SEO Activity, we may, in our sole discretion and without limiting any other right or remedy to which we may be entitled, (a) remove the Publisher Site from the Program; (b) terminate this Program Agreement; (c) withhold commission on any booking(s) from commissionable lines of business when the booking is made in conjunction with Prohibited SEO Activities; and/or (d) require you to refund any payments made by Expedia during such non-compliance.

Web Site - Prohibited Web Site Domain Keywords ALL EXPEDIA MARKS INCLUDING THOSE LISTED IN SCHEDULE A ATTACHED TO THE EXPEDIA PUBLISHER AGREEMENT AND THOSE FOR WHICH EXPEDIA NOTIFIES YOU FROM TIME TO TIME, INCLUDING MISSPELLINGS.

Web Site - Use of Logos and Trademarks in Web sites You must agree to only use Expedia Marks as documented in our program terms and conditions and the Trademark Usage Guidelines attached as Schedule B to the Expedia Publisher Program Agreement. For permission to use our logos and trademarks in print advertising please contact us at [email protected] for approval.

Software Not allowed - Not allowed without Expedia’s explicit written approval: • Develop a browser extension to (a) display any alerts, advertisements or other content to consumers including via toolbars, pop-ups, pop-unders or ad-injections on the Expedia website, (b) redirect a consumer’s browser to another website via affiliate links or (c) display advertisements or other content containing any trademarks (other than Expedia Marks where authorized) on the Expedia website. • Engage in any activity including with advertising supported software that results in any names, brands or links unconnected to Expedia appearing in connection with Expedia including any Expedia Marks or Protected SEM Bidding Keywords (eg. conquesting). Please refer to the Expedia Publisher Program Agreement for full details of permitted activities.

Miscellaneous - Special Instructions "A. Marketing Fee Schedule. This Expedia Publisher Program Marketing Fee Schedule (“Marketing Fee Schedule”) is a part of the Program Agreement that governs your participation in the Program. The Marketing Fee Schedule sets forth the Marketing Fees that you may earn as a Publisher. We may modify this Marketing Fee Schedule as provided in the Program Agreement. All capitalized terms used in this Marketing Fee Schedule that are not defined herein have the definition given to them in the Program Agreement. As a Publisher in the Program, you may earn Marketing Fees only for Qualifying Transactions. “Qualifying Transactions” means a Booked Transaction (defined below) that has been Completely Consumed and is not a Void Transaction. “Completely Consumed” means (i) for a hotel booking, that the check-out day of such stay has passed, (ii) for an air booking, that the last leg of a one-way or return flight is completed, (iii) for a car rental booking, that the car rental has been returned, (iv) for an activities or services booking, that the activity has occurred or the product has been fulfilled; (v) for a package booking, that all travel components of the package have been completed in accordance with (i) to (iv) of this definition; and (vi) for a cruise booking, that the cruise has finished. “Booked Transaction” means the booking of an Expedia Travel Product through the Expedia Site(s): (a) that originates from a click on Travel Content displayed on a Publisher Site; (b) that is so booked within the validity period (“Referral Period”) set forth in the Program Term of a cookie or other tracking technology (“Publisher Cookie”) being placed on the User’s computer after visiting the Publisher Site(s); and (c) for which the click was the last action by the User before the User completed the transaction via the Expedia Site. Marketing Fees will be calculated as a percentage of the Gross Booking Value of Completely Consumed Transactions as set forth in the Program Term. “Gross Booking Value” means the total price paid by Users for Qualifying Transactions excluding taxes and fees paid by the customer at the time the Travel Product is consumed. Qualifying Transactions do not include, and we will not pay you Marketing Fees for (collectively, “Void Transactions”): (1) any transaction that is subsequently cancelled, refunded, charged back, disputed by the User, that resulted from fraudulent or other unlawful activity, or for which Expedia does not receive payment; (2) any transaction for which the User clicked link on a Paid Channel after the User left the Publisher Site but before the User completed the transaction via the Expedia Site. “Paid Channel” means all online channels except for (i) clicks on search engine results, search engine advertisements, and Expedia emails and (ii) direct navigation to the Expedia Site(s) via web browser uniform resource locator bar; (3) any transaction that is not correctly tracked or reported because the links from the Publisher Site to the Expedia Site are not properly formatted; (4) any transaction that violates the terms of this Program Agreement; (5) any transaction that was booked after termination of this Program Agreement; If Expedia ever pays you Marketing Fees for transactions that are determined by us in our sole discretion to be Void Transactions, we may deduct and setoff from Marketing Fees owed to you in any month, payments previously made for such Void Transactions. We may also require you to refund us any amounts we may have overpaid to you in prior periods including, without limitation, amounts paid for Void Transactions B. Payment of Marketing Fees. You will be paid the Marketing Fees earned for each month in accordance with and subject to the Administrator’s payment terms. Any and all calculations regarding Marketing Fees are final and cannot be disputed by you after six months from the date that the Booked Transaction was Completely Consumed.

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