Exante UK Affiliate Program

Tracking - Online

Affiliate PPC Guidelines :

The Hut Group operates a strict policy on Paid Search activity. These Terms and Conditions are applicable on any advertising platform, including, but not limited to, search engines, advertising networks and social media placements.

These Affiliate PPC restrictions apply to and include The Hut Group parent site, its sister sites and any of its subsidiaries.

Domain Names / URLsPurchasing  or operating any domain name which is confusingly similar to our brand name, it’s misspellings or similar variations is prohibited.Affiliates are not permitted to use brand (including variations and/or misspellings) as a sub domain:I.E.Unacceptable : http://exanteaffiliate.comAcceptable : http://affiliate.co.uk/exante

CopyAffiliates are prohibited from:·        
Using the term “official”, “TM”, “Partner” in their adcopy.·        
Using brand terms in their ad copy unless given prior consent by The Group PPC Department.

KeywordsCommissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).In order to avoid any keyword matching issues, affiliates must add the following keywords as negative broad match to any and all Paid Search activity:·        
Exante·        
Exante Diet·        
 ExanteDiet·        
Exante.com & ExanteDiet.com·        
Exante.co.uk & ExanteDiet.co.uk·        
Exante Vouchers

Site Specific Guidelines - In addition to the General Guidelines outlined previously, when working withThehut.com, affiliates must add the following terms as negative broad match to all PPC activity on any platform: {exante + .co.uk & .com variations} Unless prior written consent is granted by the Group PPC Department, affiliates are not permitted to bid, or appear, on hybrid brand searches.I.E{“exante + (product)”, “exante + voucher”, “exante + discount”, “exante + offers”} Any affiliates found contravening any of the above conditions will be contacted by the Group PPC & Affiliate Teams and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. The Hut Group, in cases of persistent rule breaking, reserves the right to decline commissions accrued from the activity.

Landing Pages - Commissions will not be paid to affiliates who perform direct linking PPC activity to any of the Groups sites; this includes use of any of the Groups site brands within page or search engine display URLs.Affiliates are prohibited from passing products directly to the shopping basket on our site(s). The action of placing the product in the cart must be instigated by the consumer and take place on our domain.

Cookieless Vouchercode Tracking - Exante uses cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.

Transactions Policy Definition :

Does the transaction value that commissions are paid on include VAT / sales tax? - Yes
Does the transaction value that commissions are paid on include delivery charges? - No
Does the transaction value that commissions are paid on include credit card fees? - No
Does the transaction value that commissions are paid on include gift wrapping or other service charges? - No
Are commissions not paid out on some products or product categories? - No

What reasons are commissions declined? :

Order cancelled, Item was returned, Customer failed credit check, Breach of programme terms and conditions, Duplicate order, Item was out of stock, Other