Cult Beauty affiliate marketing program

Cult Beauty Affiliate program

Platform where tracking is available

Health & Beauty

Cookie Duration

30 Days



Incentive / cashback


Social media


Cult Beauty Affiliate Payout Categories

On order of £50 and above
On order of £49 and below

Media Allowed/Disallowed

Allowed Media

Text Link

Disallowed Media

Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)

Countries Allowed

United Kingdom Flag United Kingdom

Important Information for Cult Beauty Affiliate Program

Cult Beauty campaign does not help the missing transactions.

Conversion Flow:

1. User makes any transaction.
2. Sale is counted & credited.

Program Restrictions

Unless explicitly authorised otherwise by Cult Beauty, the following Programme restrictions apply:

Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘CULT BEAUTY’ or misspellings of ‘CULT BEAUTY’ in the URL. For example,
Affiliates must not include CULT BEAUTY Brand Terms, or misspelled variations of the same, in the sub-domain of their website’s URL. For example, http://CULT
Affiliates may use correctly spelled CULT BEAUTY Brand Terms after the domain of their website’s URL. For example, BEAUTY.
Affiliates are not allowed to register the brand CULT BEAUTY or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
Affiliates must not post on any official CULT BEAUTY social media platform in order to attempt to drive visitors to their webpage. CULT BEAUTY social media platforms include Facebook and Twitter
Direct linking to CULT BEAUTY websites from paid social media is prohibited.
Any affiliates, subnetworks and/or affiliates of subnetworks who do not abide by these rules risk having their commissions set to zero and possible suspension.

PPC Policy

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorization. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.

Restrictions include, but are not limited to the following:

Cult Beauty
Cult Beauty
Cult Beauty vouchers Vouchers           
Cult Beauty codes
Cult Beauty Voucher Codes
Cult Beauty discount codes
Cult codes
Please do not use the word ‘official’ in your advertisements.

We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.

Discount codes

Cult Beauty encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.

Affiliates may only promote codes that are provided through the Cult Beauty affiliate program (either through our account or directly from Cult Beauty Affiliate Manager).

Cult Beauty reserves the right to withhold payment of commission if unauthorized voucher/coupon codes are used in an affiliate sale. We appreciate that consumers may use voucher/coupon codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher/coupon codes are issued with an expiration date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the program. Please also ensure that you observe IAB voucher code best practice guidelines.

De-duplication Policy

All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:

PPC Brand
PPC Generic
Email Advertising
Direct Partnerships
Price Comparison
Display & retargeting advertising
Other Affiliate Networks
In house referrer scheme (further details on this can be found below)

T&Cs: Brand Guidelines

Before joining the Affiliate Program, please ensure your website does not display or sell advertising on any website that contravenes any law or regulation governing false or deceptive advertising
The Hut Group is the exclusive licensee of the Cult Beauty trademark and get-up
The contents of Cult Beauty literature and all websites owned by The Hut Group, including but not limited to Cult Beauty , are protected by the law relating to trademark and copyright. Affiliates must not directly or indirectly bid on the Word Mark ' Cult Beauty' or derivatives or confusingly similar words
No Doorway pages to be built around searches for Cult Beauty
No Masked URL's
Must be able to navigate using the browsers back button Please note that sales on pre orders will not be validated until the actual sale has been sent to the customer. Any cancelled orders will not be validated.

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