Citi Bank Credit Card Affiliate Program

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Citi Bank Credit Card CPL Payout Categories
Category Payout

Payout on card dispatched

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Media Allowed/Disallowed

Allowed Media
Text Link
Banner
Cashback, Reward Points, Incentives, Charity
Email (Text)
Disallowed Media
Deals
Coupons
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed

Important Information for Citi Bank Credit Card CPL Program
Tracking Details:
Citi Bank Credit Card campaign does not help with the missing transaction.

Tracking - Offline

SMS Traffic - Forbidden
Youtube Traffic - Forbidden

Conversion flow - Consumer completes the form on website. If the basic criteria of CIBIL score/age/ location/salary is fulfilled a physical KYC would be done. The card is then either declined/approved

Frequency of feedback reports - Reports are weekly (but sometimes we get 2 times per week as well)

Validation Criteria –

Billing will be on card dispatch.
Validation will be done on client’s final billable report.

CITI Bank RO – Cities – Delhi - NCR, Mumbai Pune, Jaipur, Chandigarh, Bangalore, Chennai, Hyderabad, Coimbatore, Kolkata, Ahmedabad & Baroda

CIBIL- 750+

Self-employed leads will be treated as invalid lead



1. Please do not send any unapproved communication else we will not be responsible for the validations and will remove you from other campaigns too.

2. Adult Traffic, Disposal Email ID, Duplicate Registrations, Duplicate Mobile Numbers, Same IP Addresses, Same Devices etc. client will not be pay or else client will reject entire leads.


KPI-
·Targeting- Age > 21 years
·Profession- Salaried Only
·Please note the targeting for 3 Lakhs plus salaried has to be strictly followed or else the leads will be rejected
·Income> 3 Lakhs PA

Emailer : 

https://cdn0.cuelinks.com/campaign_files/91/NB-Cards-Apr22-Card-Affiliate-Acqui-Mailer-A_%281%29.zip?1669116149
https://cdn0.cuelinks.com/campaign_files/92/NB-Cards-Apr22-Card-Affiliate-Acqui-Mailer-B.zip?1669116149

Sender & Subject Lines - https://cdn0.cuelinks.com/campaign_files/90/Sender___Subject_Lines-_Nov22-Concept_A_B.xlsx?1669116098

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About Citi Bank Credit Card CPL Campaign
Citi began operations in India in 1902 and today is a significant foreign investor in the Indian financial market. Citi has played a leading role in establishing important market intermediaries such as depositories, credit bureau, clearing and payment institutions. The bank operates 45 Citibank branches in 28 cities and is the preferred banker to 45,000 small and mid-sized companies across India.
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Citibank BMS(Short Form) CPL Payout Categories
Category Payout

KYC Trigger Payout

Join Cuelinks
To unlock category wise payout
Load More
Media Allowed/Disallowed

Allowed Media
Text Link
Banner
Disallowed Media
Deals
Coupons
Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed

Important Information for Citibank BMS(Short Form) CPL Program
Tracking Details:
Citibank - Short Form CPL campaign does not help with the missing transaction.

Please Note – 

1. Please do not send any unapproved communication else we will not be responsible for the validations and will remove you from other campaigns too.
2. Please use only attached creatives and above sender name, subject line & SMS. Please make sure no one play around with creatives, offers or subject lines or else client will reject entire leads.
3. Incent Traffic, Adult Traffic, Disposal Email ID, Duplicate Registrations, Duplicate Mobile Numbers, Same IP Addresses, Same Devices etc. client will not be pay or else client will reject entire leads.


Validation Criteria –

Billing will be on card dispatch.
Validation will be done on client’s final billable report.


Conversion Flow:

1. User submits Personal & Professional details.
2. Application is received.
3. Card is dispatched.
4. Sale is counted and credited.

Creatives - https://cdn0.cuelinks.com/campaign-files/NB-Cards-Apr21-Affiliate-Acqui-mailer-A+(3).zip
https://cdn0.cuelinks.com/campaign-files/NB-Cards-Apr21-Affiliate-Acqui-mailer-B+(1).zip

Citibank Update Escalations List - https://cdn0.cuelinks.com/campaign-files/Citibank+Updated++Escalations_List++(5).xlsx

For Sender and Subject line - https://cdn0.cuelinks.com/campaign-files/Sender+%26+Subject+Lines-+May21+(3).xlsx

Please Use the New Subject line’s only as give below –

Subject line 1 – Get Cashback worth ₹1000* with Citi Credit Card 

Subject line 2 – Apply for Citi Credit Card and get ₹1000* Cashback

Kinldy DO NOT USE  the below subject line or any subject line that mentions Amazon Pay Gift Card. The offer is OVER             
“ This New Year get rewarded with Amazon Pay Gift Card worth Rs1000* with Citi Credit Card”

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About Citibank BMS(Short Form) CPL Campaign
Citi began operations in India in 1902 and today is a significant foreign investor in the Indian financial market. Citi has played a leading role in establishing important market intermediaries such as depositories, credit bureau, clearing and payment institutions. The bank operates 45 Citibank branches in 28 cities and is the preferred banker to 45,000 small and mid-sized companies across India.
Read More