Best Western campaign does not help with the missing transactions.
Tracking - Online
Search Campaigns - Protected SEM Bidding Keywords - "best western"
Search Campaigns - Recommended SEM Bidding Keywords - Non Branded. Location + Hotels, motels
Search Campaigns - Prohibited SEM Display URL Content - best western, Bestwestern.com
Search Campaigns - Prohibited SEM Ad Copy Content - Best Western, "The World's Largest Hotel Chain"
Web Site - Prohibited Web Site Domain Keywords - "best western", "bestwestern","bwestern", any mis-spellings, typos, etc.
Web Site - Unacceptable Web Sites - Religious, political
About Best Western Campaign
Best Western Hotels & Resorts There are over 4000 Best Western hotels operating in 95 countries, each keeping an individual charm and local appeal while maintaining commitments to quality, service and value.