Search Campaigns - Protected SEM Bidding Keywords
Avast, Avast Antivirus, Avast Internet Security, Avast Premier, Avast Antivirus Plus, Avast Free Antivirus, Avast Endpoint, Avast Endpoint Security, Avast Endpoint Suite, Avast for Business, Avast!, Avast Free
Negative Matching for Protected Keywords
Search Campaigns - Prohibited SEM Display URL Content
URL must not contain avast.com, avastantivirus.com, antivirusavast.com or any misspelling or variation.
Web Site - Prohibited Web Site Content
Any content that is illegal, obscene, pornographic, displays nudity, indecent, is offensive to the average reasonable person, threatening, abusive, libelous, defamatory, discriminatory, promotes racism, bigotry or hatred; infringes on any intellectual property right or is in violation of any copyright or trademark law; in violation of any right of privacy; that promotes harmful, unlawful seditious or criminal activity; that could give rise to criminal liability; that contains viruses, worms, Trojan Horse or any other harmful files; or that appear to be from someone other than the merchant or that impersonates another person or entity.
Web Site - Unacceptable Web Sites
Any website that contains any "Prohibited Web Site Content"
Incentivized Traffic - Allowed
Email - Allowed