Aditya Birla affiliate marketing program

Aditya Birla Affiliate program

Platform where tracking is available


Cookie Duration




Incentive / cashback


Social media


Aditya Birla Paints- CPL Affiliate Payout Categories

Payout Successfully Leads

Media Allowed/Disallowed

Allowed Media

Text Link

Disallowed Media

Cashback, Reward Points, Incentives, Charity
Email (Text)
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)

Countries Allowed

India Flag India

Important Information for Aditya Birla Paints- CPL Affiliate Program

Geo Targeting Mumbai, Pune, Bengaluru, Delhi – NCR, Kolkata, Chennai, Hyderabad, and Ahmedabad are only specific to these cities, out of these
cities nothing will be payable

Targeting M/ F, Age- Age – 26–45, Middle to high-income households


Those planning to move into new homes – renters & owners

Spl. Inst- Bidding is strictly prohibited 

DRR 30-40 (Over delivery will not be considered) 

Validation Criteria Interested leads matrix for criteria: - Survey scheduled, Survey completed, Lead dropped(Post Survey), quotation shared, payment
cases if any
KPI Lead to interested leads should be 20%
The billing matrix would be on Interested leads 

PFA new creative along with the banners and take the campaign live for April'24.

Please Note - Finding any unapproved content/creatives, junk/gibberish data or incentivised activities in the campaign, will attract penalties.

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About Aditya Birla Affiliate Campaign

Aditya Birla Capital Limited (“ABCL”) is the holding company for the financial services businesses of the Aditya Birla Group.

With subsidiaries/JVs that have a strong presence across Protecting, Investing and Financing solutions, ABCL is a financial solutions group that caters to the diverse needs of its customers across their life cycle. Powered by about 42,000 employees, the businesses of ABCL have a nationwide reach with over 1,403 branches, more than 2,00,000 agents / channel partners and several bank partners.