🎥 YouTube Shopping Affiliate Program India: Tag Products & Earn! 

YouTube’s Shopping Affiliate Program officially launched in India on October 25, 2024, offering creators a powerful new way to earn. Since then, it’s grown steadily and continues to unlock monetization opportunities for creators and value for viewers.

🌐 What’s New Since Launch?

• Consistent partnerships remain with Flipkart & Myntra — there are still no new merchants added beyond these two as of June 2025.
• Still open only to eligible creators — you need at least 10,000 subscribers and a channel enrolled in the YouTube Partner Program, as per Google’s official guidelines.
• Eligibility criteria remain the same: creators based in India (and a few other countries), not music channels, and not aimed at kids.

📌 How It Works — Today

• Tag products in videos, Shorts, and livestreams — using built‑in YouTube Studio tools.
• Viewers click through to Flipkart or Myntra and make purchases—creators earn a commission per sale.
• Dashboard support: viewable directly in YouTube Studio under the Earn > Shopping tab—includes real‑time tracking and earnings overview.

💰 Commissions & Bonuses

• Each retailer sets its own commission rate and attribution window.
• Performance bonus tiers (available in India):
  • $100 bonus for $2,000 in sales/month
  • $500 bonus for $10,000 in sales/month
  • $2,500 bonus for $50,000 in sales/month.

✅ Benefits to Stakeholders

For Creators:

• Seamless earnings via tags in any video format—no need for manual link insertions.
• Covers new and older content, including Shorts and livestreams.
• Streamlined tracking and revenue management in YouTube Studio.

For Viewers:

• Smooth shopping experience — product info, prices, and buying options are just a tap away .

For Brands/Retailers:

• Products gain visibility to millions.
• Authentic endorsements drive high‑quality traffic and sales.

🛒 Current Limitations & Workarounds

Limitation	Details	Your Option
Only Flipkart & Myntra supported	No expansion to Amazon, Ajio, etc. yet	Use an affiliate marketing platform. For instance, the Cuelinks network (Free to Join) has 2,500+ affiliate programs worldwide including Amazon, Ajio, Shein, Domino’s, and BookMyShow
Eligibility criteria	10k+ subscribers, YPP enrollment, non‑music channels	Cuelinks only requires you to have a legit & active YouTube Channel with any number of subscribers.

🏷️How to Tag Products in YouTube Videos and Shorts?

1. While uploading the video, select ‘Tag Products’.
2. Select from Recommended Products or search for them.
3. You can also select ‘Sellers’ and choose your favorite brands.
4. You will see the product images, prices, and commission rates (depends on product and brand).
5. Select your desired products and submit.

🚀 How to Make the Most of It

1. Enable the feature in YouTube Studio under Earn > Shopping.
2. Strategically tag relevant products—electronics, fashion, tech—especially in tutorials, reviews, and hauls.
3. Monitor performance metrics and adjust content—you can track impressions, clicks, conversions, and bonus progress.
4. Focus on Shorts & livestreams—these formats have high engagement and fast tagging potential.
5. Consider joining Cuelinks for access to additional affiliate programs with higher commissions.

📈 Why This Matters in 2025

• Over 30 billion hours of shopping-related content watched globally in 2023 — reflecting an appetite for discovery via video.
• In India, over 110k channels exceed 100k subs (Dec ’23)—and 65%+ Gen Z trust creators more than celebrities.
• YouTube’s affiliate tools complement its existing monetization options (Ads, Premium, Fan features) for more diverse revenue streams.

Since launching in late 2024, the YouTube Shopping Affiliate Program in India has remained consistent—still limited to Flipkart and Myntra, with eligibility and payout structures intact. But it remains a powerful, built-in monetization tool for creators with 10k+ subscribers. For those seeking greater exposure, coupling this with affiliate networks like Cuelinks can enhance earnings potential. For this, you can read our article on YouTube Shopping Affiliate Program or Cuelinks? Why Creators Should Actually Use Both!