Are you a blogger, Youtube influencer, or content creator on popular digital platforms for BFSI verticals? If yes then here’s a chance for you to monetize your content at its best as we bring to you the Best BFSI (Banking, Finance, Insurance) Affiliate Marketing Programs in India powered by Cuelinks, the Best Affiliate Marketing Platform with Content Monetization & Traffic Generation Tool.
Banking, Finance, and Insurance sectors are interrelated so content creators & curators can pick from any of the below mentioned Best Affiliate Marketing Campaigns. The payouts or commission rates are good. Also, the conversion process is simple so we hope that your content earns well and your audience is highly satisfied. Let’s have a look.
Table of Contents
Axis Credit Card Affiliate Program
Axis has got a wide range of credit cards covering travel, food, entertainment, fuel, and many other important categories. Moreover, they provide fine offers and rewards on Swiggy, BookMyShow, Indian Oil fuel stations, Zomato, Flipkart, and many more. Thus, the Axis Credit Card Affiliate Program will be easier to market. Also, with the rise in credit card users you are sure to succeed here.
| Eligible Axis Credit Cards | Axis Flipkart, Select, Aura, Privilege, IndianOil, IndianOil Rupay, Health Card, Magnus, SpiceJet, Atlas, Samsung Signature, Samsung Infinite, Rewards, Airtel, Ace, LIC Signature, LIC Platinum, MyZone. |
| 3 Months EPC | ₹6.52 |
| Cookie | 30 days |
| Validation Rate | 92.11% |
| Affiliate Model | CPL |
| BFSI Category | Banking & Finance |
| Other Live BFSI Campaigns | Axis Savings Account Affiliate Program (₹337.5) | Axis Mutual Fund Affiliate Program (₹525) |
Commission Rate
As told that credit cards are in demand, so the Axis Credit Card Affiliate Program has a high commission rate. It ranges from ₹540-₹2268 per Lead, depending on the card. Here lead is counted when the card gets activated by the user. High-end cards like magnus, atlas, infinite, etc. will generate higher commission earnings compared to other eligible ones!
Cons
- ETCC (existing to credit card) users will be disqualified
There are many more high-commission Credit Card Affiliate Programs which you can join to scale-up your commissions!
Acko Insurance Affiliate Program
Acko is now a renowned name in the market for budget insurance plans. The Acko Insurance Affiliate Program has 4 verticals, car insurance, bike insurance, health insurance, and travel insurance so you can market as per your and your audience requirements. Travel has now picked up after the Covid storm so it is also a great vertical to explore. It also has an exclusive tie-up with Amazon so you can double your investments.
| Eligible Insurance Categories | Travel, Health, Bike, Car |
| 3 Months EPC | ₹0.58 |
| Cookie | NA |
| Validation Rate | NA |
| Affiliate Model | CPL & CPS |
| BFSI Category | Insurance |
| Alternative | Bajaj Allianz Health Insurance CPL Affiliate Program (min 52.5% super-high commission rate) |
Commission Rate
Commission Rates for the Acko Insurance Affiliate Programs are as below:
| Commission Rate (range) | Category |
| 21-25.2% | Travel insurance |
| 26.25-31.5% | Health insurance |
| 21.75-24% | Bike insurance |
| 12.75% to 23.62-28.35% | Car insurance |
Cons
- 50% lesser commission on third-party car insurance
- Bike Insurance: Only upto 20% third-party insurance sales allowed | ATS (avg transaction size) should be ₹1100+
You will earn commission on new as well as renewal insurance premiums. Also, this is one of the few insurance affiliate programs which has limited restrictions so just go 4 it!
ICICI Direct & Pockets App Affiliate Program
ICICIDirect is the broker company of ICICI Bank. It helps in investments via stock markets, mutual funds, ETF, FD, bonds, and much more. You can use the ICICIDirect Affiliate Program for making users join its learning vertical where beginners are guided to become experts in their areas of interest. It is an evergreen program as more and more people are now getting aware about the benefits of investment. Besides, the ICICI Pockets app is a digital wallet for bill payments, recharges, etc.
| Eligible Categories | ICICI Direct trading, Demat account open, Pockets app |
| 3 Months EPC | NA |
| Cookie | 7 days |
| Validation Rate | NA |
| Affiliate Model | CPL & CPI |
| BFSI Category | All |
| Other Live Campaigns | ICICI Credit Card Affiliate Program (min ₹375 commission rate) |
Commission Rate
ICICI Direct and Pockets App Affiliate Program‘s commission rate is ₹82.50-₹99 per Lead and ₹15-₹30 per app install respectively. For ICICI Direct, Lead will be counted when a user signs up, creates an account, and starts trading/investing. ICICI has been giving good commissions in this segment. For Demat account opening, commission rate is flat ₹75-₹90.
Cons
- Strict affiliate policy, impacting conversion rate
- Campaign gets paused frequently
Paytm Money App Affiliate Program
Paytm Money is the investment app by the 1st digital wallet of India i.e. Paytm. Users can invest in stocks, mutual funds, SIPs, futures & options, and more here. You can allure users with its ₹0 brokerage scheme which works at start for a limited time. The Paytm Money Affiliate Program is one of the best due to product features like chart analysis, smooth payments, quick processing, and best-in class margin pledge.
| 3 Months EPC | ₹0.75 |
| Cookie | 30 days |
| Validation Rate | 3.28% |
| Affiliate Model | CPL, CPI, CPS |
| BFSI Category | Finance |
| Alternative | TataNeu Affiliate Program (Dynamic-CPC) |
Commission Rate
The Paytm Money Affiliate Program has a commission rate of ₹300 to ₹468.75 per app install + registration + trading. Since there are many Paytm users out there, it will give you a head start so just make sure your content is updated frequently and is top of quality.
Cons
- No commission for app install + registration alone
- Low validation rate = Low conversion rate
Bajaj Finserv Affiliate Program
Bajaj Finserv is a well known name in the financial industry. It gives loans, financial security, insurance, payment solutions, and much more. There are 2 Bajaj Finserv Affiliate Programs in health EMI card and personal loans. Health EMI card is a unique approach to finance medical needs like health checkups, medicines, surgeries, etc.
| Eligible Categories | Personal Loan, Health EMI Card |
| 3 Months EPC | ₹0.02 |
| Cookie | 1 day: Health EMI Card | 30 days: Personal Loan |
| Validation Rate | 100% |
| Affiliate Model | CPL & CPS |
| BFSI Category | Finance |
Commission Rate
| Commission Rate | Category |
| ₹26.25 – ₹31.50 per Lead | Personal Loan |
| ₹157.5 – ₹189 per Card | Health EMI Card |
Cons
- Health EMI Card eligible in select cities
You can also explore the best Loan Affiliate Programs and join max campaigns for better reach & earnings!
Bajaj Electricals Insta EMI Card Affiliate Program
The Bajaj Electricals Insta EMI Affiliate Marketing Program is from Bajaj Finserv. It is a well-known company. Thus, its name should be enough to attract your target audience. This EMI card will help your users get easy EMIs on all online & offline shopping and transactions. Moreover, it is one of the Best BFSI Affiliate Marketing Campaigns in India.
| 3 Months EPC | NA |
| Cookie | 7 days |
| Validation Rate | NA |
| Affiliate Model | CPL, CPS |
| BFSI Category | Finance |
| Alternative | Loan Hub Affiliate Program (min ₹900 commission) |
Its process is online and the company claims that it takes only 30 secs (approx) for approval. Thus, users can get it quickly and your commission can also be tracked at a fast pace. It is accepted at Croma, Reliance Digital, Flipkart, Amazon, Big Bazaar, and Vijay Sales. Additionally, at over 1 lakh+ popular stores in India.
Commission
The Bajaj Electricals Insta EMI Card Affiliate Program is based on a CPL & CPS model. Thus, it gives 13.5% to 16.2% commission per card & sale. To generate a lead, a user should fill in their mobile number, DOB, PAN, pin, and address. After this, the user should enter OTP and complete KYC.
Cons
- Bajaj Electricals and Finserv may seem confusing to users in terms of shopping.
Rupee Redee App
Rupee Redee is a digital instant personal loan lending platform. It operates in 150+ cities in India. Users can avail loans anywhere between Rs 2000 to Rs 25000, or even more. If a user is approved then it directly transfers the loan amount in the user’s bank account. Therefore, Rupee Redee Affiliate Marketing Program is among the useful Finance Affiliate Marketing Campaigns.
| 3 Months EPC | NA |
| Cookie | NA |
| Validation Rate | NA |
| Affiliate Model | CPL, CPI |
| BFSI Category | Finance |
Commission
This affiliate program will earn you ₹18.75 to ₹22.50 per user. To successfully complete the process, users need to verify their mobile and email via OTP after downloading the app. The Rupee Redee mobile app has got millions in installs, and has a good star rating from thousands of users, so has a good user base.
Cons
- Targets users without credit cards so limits audience
- Access to limited cities
NiyoX App
NiyoX is a digital savings account for its users. It is backed-up by Equitas. It is best known for high interest rates, low maintenance charges, and 0% commission. If your content goes around the banking sector then you can go for NiyoX Affiliate Marketing Program. Influencers with a banking niche can also go for it as it fares well as the Best Banking Affiliate Campaign in India.
| 3 Months EPC | ₹0.5 |
| Cookie | 7 days |
| Validation Rate | NA |
| Affiliate Model | CPI, CPL (register), CPS (open savings account) |
| BFSI Category | Banking |
| Alternative | AU Bank Savings Account Affiliate Program (min ₹525 commission) |
Payout / Commission
The commission rate is ₹135-₹162 for NiyoX users and ₹165-₹192 for NiyoX savings account users. Your users need to download the mobile app, register, and complete KYC for you to get successful payouts.
Cons
- Allows only text links
- Excludes some Indian states
Care Health Insurance Affiliate Program
Care Health Insurance was earlier known as Religare Health Insurance which is a well known name in the health insurance sector. Your audience can also benefit from corporate health insurance. Since health insurance is on a boom today, the Care Health Insurance Affiliate Program should be a must need. Additionally, it is one of the Best Insurance Affiliate Campaigns in India.
| 3 Months EPC | NA |
| Cookie | 1 day |
| Validation Rate | 50% |
| Affiliate Model | CPL |
| BFSI Category | Insurance |
Commission
You will get ₹30-₹36 commission per qualified lead. The conversion process is simple as users only need to submit a form. Check all the successful commission criteria on the Care Health Insurance Affiliate Program page.
Cons
- Access to only 20 cities
Equitas Banking Affiliate Program
The Equitas Banking Affiliate Program is based on CPA i.e. cost per acquisition and is among the best BFSI Affiliate Marketing Programs in India. Thus, you will be paid for every user acquired by the company.
This program by Equitas is called ‘Selfe Savings’ where customers get upto 7% interest rates. Moreover, it promises zero account balance. Besides, given the name of Equitas your audience might connect well with it and help you generate revenue.
| 3 Months EPC | NA |
| Cookie | 30 days |
| Validation Rate | NA |
| Affiliate Model | CPA |
| BFSI Category | Banking |
| Alternative | Kotak 811 CPL (min ₹210 commission) |
Commission / Payout
You will earn a commission of ₹210-₹252 per bank account. Here, your users simply need to click the link, fill a form, and open an bank account. Besides the handsome commission, another good point here is that you can promote via banners, text link, m-site, and more. Moreover, the cookie time is 30 days which is great.
Cons
- Its a small finance bank so limits audience
Axis Direct (Securities) Affiliate Program
Axis Direct (Securities) is a well known name in retail stock market broking in India. People interested in opening demat accounts are your target audience here. You can drive their attention with USPs and offers of this stock market broker company. It is among the highest paying advertisers and thus regarded as one of the Best BFSI Affiliate Programs.
| 3 Months EPC | NA |
| Cookie | 30 days |
| Validation Rate | NA |
| Affiliate Model | CPA |
| BFSI Category | Finance |
| Alternative | Nexo Affiliate Program (Dynamic-CPC Worldwide) |
Commission
The Axis Direct (Securities) Affiliate Program will earn you ₹681.75 to ₹818.10 per successful user acquisition. To convert, users need to click the link, login, fill form with PAN details, and open their demat account. You can use banners, text links, emailers, and m-site for pushing Ads.
Cons
- Doesn’t allow social media, Google Ads, Deals & Coupons, and other such high impact marketing options.
IndusInd Savings Account & Credit Card
IndusInd Bank holds around 2.5 crore Indian customers. Moreover, it has presence in government entities, PSUs, and multinational corporates. As banks are the 1st priority of many middle class public, this campaign makes it to the useful & popular BFSI Affiliate Marketing Campaigns. Besides, the IndusInd Bajaj Tiger Credit Card Affiliate Program has higher commission and allows all bank user types except NTC!
| 3 Months EPC | ₹1.72 – ₹2.35 |
| Cookie | 30 days (Tiger Card) |
| Validation Rate | 100% |
| Affiliate Model | CPS, CPA |
| BFSI Category | Banking & Finance |
Commission
The IndusInd Saving Account Affiliate Program pays you well with ₹300-₹360. Your audience simply need to open a savings account in IndusInd Bank online. Besides, the Tiger Card will pay you ₹675-₹810!
Cons
- Tiger Card: NTC (new to credit) users are disqualified
- Savings Account: Access to select affiliates only
Get Started with Cuelinks for BFSI Affiliate Success
The BFSI sector offers immense potential for content creators and influencers to earn while delivering value to their audience. With access to the best affiliate networks and top-performing affiliate programs in banking, finance, and insurance, you can monetize your content effectively. From credit cards and digital savings accounts to health and travel insurance, the options are vast and cater to diverse niches. By aligning your campaigns with your audience’s needs and interests, you can create meaningful connections and drive higher conversions. Choose wisely, stay consistent, and build trust to unlock the full potential of BFSI affiliate marketing.
Sahil Ajmera is content writer with more than 7 years of work experience in field of Affiliate Marketing, Digital Marketing, etc. He loves saving money on everything. His aim is to get readers exactly what they are looking for and that too without wasting much of their time. Whatever he is writing on, you are sure to find a way to earn & save good!
